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ICAST 2019 Live Update Coverage
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One for the Enthusiasts: The Shimnao Antares A70 Baitcaster with MGIII

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Small but Mighty, the Megabass Dark Sleeper Swimbait
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SOLID! The Shimano Bantam MGL Baitcaster
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Selecting the right Rod, Reel, and Line for Your Walking Bait Arsenal
 


 



 

Opportunity is 2Knocking for Bull Shad Swimbaits
Bull Shad Swimbaits's 2Knocker Swimbait is a six inch, four piece bait patterned after their original Bull Shad we reviewed back in 2010. It is a limited edition bait and not part of their normal production run, so there's no telling if more will be made once the current supply runs out.
The Next L.O.U.S. : 6th Sense's Cloud 9 Magnum Squarebill
On my search for the next Lure Of Unusual Size (L.O.U.S.), I purchased the subject of today's review. While not quite the stature of an unusually sized lure, 6th Sense's Cloud 9 Magnum Squarebill, is a good choice when you're tired of going small.

Spice Up Your Fishing with Reaction Innovation's New Beaver Variant
Reaction Innovation's Sweet Beaver is one of the more iconic soft plastic baits on the market. When it comes to bait profile recognition and imitation, the Sweet Beaver is right up there with the Yamamoto Senko and Zoom Brush Hog. Another general indication in how successful a product has been for a manufacturer in the tackle industry is in the number of variants that are available

Another Explosive, if not Diminutive Bait from Missile Baits : The Bomb Shot
Since their inception earlier this decade, Missile Baits has continued to refine and expand their lineup of soft plastic baits. We met up with John Crews, BASS Elite Series angler and founder of the company, late last year for a sneak peak at his latest creation, and today bring to our thoughts on this latest weapon. Introducing Missile Baits's Bomb Shot finesse bait.
Cranking It Up With Denali's Russ Lane Cranking Stick
Russ Lane is one of the nicest, easiest going pro bass fishermen you will ever meet. But don't let that friendly, southern disposition fool you. What gets this competitor fired up out on the water? How about a crankbait bite?
Old School, Hand Crafted Art with PH Custom Lures's Ploppin' P
The Ploppin' P by PH Custom Lures is a bit of a rarity in today's fishing tackle world. It's a plug made of wood. In fact all of the company's plugs are made from wood which explains the premium price points. The Ploppin' P's raison d'être of course, is that unique, metal tail designed to gurgle and plop on the surface.
Another Masterpiece from Roman Made : South
There was a time about a decade and a half or so ago, I would not touch a big bait unless it was designed and made here in the States. Taken a step further, if it wasn't made in California, I had a hard time taking a big bait seriously. Even the baits I had seen from Japan back then did not seem worthy of much attention.
4x4 Cranking with Salmo's New Squarebill Crankbait
Most manufacturers have found ways to create more consistent, cost effective, productive baits with modern day plastic molds, but one manufacturer is taking a different spin on alternate materials. Salmo has a new square bill crank made from a proprietary high density foam. Here's our look at the Salmo Squarebill.

One Super-Sized Topwater Bait Please : Strike King's KVD Mega Dawg
There's no denying big baits are fun to throw. What makes them even more fun is if they are designed to be fished on top of the water. Topwater, big bait strikes are as thrilling as it gets. Strike King recognizes the excitement surrounding the pursuit of big strikes on topwater and have recently mega-sized one of their popular topwater baits...

Feel the Thunder, Lightning and the Thunder Cricket By Strike King
Strike King is making things work in their new vibrating jig with a slightly different head design, a blade with a rounded edge instead of square, and a hinged line tie. The real key in the bait's design, and what had all four pros really excited was the use of an Owner Zo-Wire hook.
Caught Up In The Rapture That Is Omega Custom Tackle's Vibrating Jig
If there's one bait-type that's been on a steady rise if popularity over recent years, it's the vibrating jig. Popularized and patented by Z-Man, the Chatterbait, is the bait of choice when the weeds get high. Other manufacturers have been clever and innovative to present their own interpretations.
New Bait From ima Is No Fluke But It Sure Glides!
If there's a hot, hard bodied lure type out there today, it's the glide bait. For the longest time, two sectioned baits were an under the radar bait - especially the big ones. Now, every lure manufacturer out there is either scrambling to bring one to market. At ICAST 2017, ima introduced us to their Glide Fluke.

 

 

O.S.P.'s DoLive Stick Is Anything But Basic
Part of the lore of fishing and enthusiast category bait is the low likelihood fish have seen the offering in your local waters. O.S.P. is a JDM brand best known for their squarebill Blitz crankbait and Rudra jerkbait, but did you know they also make soft plastics
Ned Rigging Success with the Z-Man TRD Crawz
It's safe to say that the Ned Rig has been one of the hottest things going in bass fishing over the last several years. When conjuring up images of this finesse technique, most anglers will envision a tiny stick worm rigged on a little mushroom-shaped jig head. As one of the most recognized names in Ned Rig fishing, we take a peek at a new Z-Man bait to hit this segment—the TRD CrawZ.

Small but Mighty, the Deadly Megabass Dark Sleeper
With lures like the Vision 110 leading charge there are plenty of reasons to take a serious look at any bait that the company introduces. The Dark Sleeper was launched two seasons ago, and is designed to arm anglers with a hybrid swimbait option for targeting deeper holding fish.

As Versatile as a Pocket Knife? The Reaction Innovations Machete
Reaction Innovation's Machete measures out at just over seven inches in length. It features a ribbed main body similar in texture to the company's Beaver trailer bait. The Machete's tail is actually two in one. Out of the package, it performs like a paddletail, but there's a diagonal split through that paddle with two pieces of soft plastic holding it together. Split this apart and you get a curly tail worm!

Percolating to the Top of Your Bait List, Reins's Bubbling Shaker
Finesse worms come in all shapes and sizes - like straight and skinny. When we see a finesse-y soft plastic worm with a little shape to it, we take note. Add to that worm's profile, some ring action and you have downright interest. Reins's new Bubbling Shaker soft plastic worm is one such product, so we made an effort to procure a couple bags...
Berkley's New MaxScent PowerBait D-Worm
When I hear the brand PowerBait, I'm reminded mostly of those little jars of bait many of us have used fishing for stocked trout in the many lakes and reservoirs across the country. However, Berkley has been making worms and other soft plastic baits for targeting bass probably for just as long. Searching for ways to change things up and try something new, I ordered a few bags of the company's MaxScent D-Worms...

A Mix of Swimming and Gliding Actions – The Jackall Dowzswimmer
In recent seasons Jackall has continued to expand their fusion-style baits with products like the half frog and half swimbait styled Grinch, the popper and crank mashup that is the Riser, and the Dowzswimmer, which is a unique blend of both traditional 3-piece swimbait at a 2-piece glidebait designs

Your Next Secret Weapon? Big Bite Bait's Coontail Worm
The Coontail Worm measures just under five inches in length and varies in diameter from head to its stubby little tail. It is covered in the afore mentioned rings, but what's interesting about this bait is its core is not straight. That bit of plastic that serves as the bait's spine is actually curved, giving it a more lifelike organic shape.
The Versatile McRip 85 by Spro
BASS Elite Series Pro Mike McClelland is fanatical about the rip bait. Just look at how many baits of this style Spro has manufactured with his name on them. He has a rip/jerk bait to suit just about any situation you can think of and when the bass are holding a little deeper during prespawn or late fall, he relies on a tiny little bait designed to get down and inspire a feeding frenzy.
Is Your Collection Complete? Wait, It's Another Vision OneTen Variant
Few manufacturers in the fishing industry have product as iconic as Megabass's Vision OneTen and as we all know, Megabass is not shy about leveraging the success of this lure through several available variants. We caught wind of the latest variant back in 2017 and finally got our hands on some early this year just in time for rip bait season...
Spro's Fat Papa Squarebill Backfield of #55 & #70
With each passing year, it seems to grow more difficult to find those good old fashioned balsa wood crankbaits. They take longer to make, generally cost more than injection molded cranks, and are prone to breaking. What most people don't mention too is often times, you have to buy five in order to find two or three that actually catch fish.
TWB : Molix's Hollow Bodied Walker
There's little doubt the topwater hollow body frog is a favorite bait amongst bass fishermen for its extreme weedless presentation and the ease by which you can cast, pitch, or skip it into the tightest of spaces. In recent years, we've seen a few variations on the frog theme from shad profile baits to poppers - all with the same basic hollow body construction. Today, we take a look at yet another variation on this theme.
Basic Yet Custom at the Same Time : CLU's Live Wire BzB8t
For all its timeless effectiveness, the buzzbait seems to get little fan fare when it comes the discussion of favorite topwater baits. Its basic design has gone unchanged since inception, yet there are certainly little tweaks and refinements from bait to bait that set each apart...
The Down Low Knuckle LD by Megabass
We shared with you our long overdue thoughts on Megabass of America's eccentric little squarebill, the Knuckle FX, but did you know the Knuckle has a less well know little brother? This brother only comes in one size and instead of the adjustable lexan lip, comes with a standard, fixed lip made of circuit board material. Introducing Megabass of America's Knuckle LD.

Creature Fever Feature : Damiki's Air Craw
Back in the Fall of 2014, we spent some time on the water with Damiki's FLW pro Brian Thrift where we fished a variety of baits with one in particular, catching our attention for the way it stands up on the bottom as a crawfish imitator. Here, finally, is our take on Damiki's Air Craw soft plastic bait.

Molix Making Some Noise With Their New Sculpo XD Rattlin' Crankbait
Exotic cars, mouthwatering meals, great, historic architecture are among the many things that come to mind when thinking of the wonderful country of Italy. Thanks to a continually aggressive and innovative manufacturer out of this same country, Molix is now adding fishing tackle to this list.
What the Finesse : Missile Bait's Drop Craw
Missile Bait's Drop Craw is a diminutive little bait measuring three inches (3") in length but really feels as if it's more like 2". It has a somewhat nondescript main body capped with two, tiny appendages that are actually claws. You have to look closely to see, but there is an actual split of the plastic at the end of each appendage.
Reins Taps Into a Fish's Instinctual Memory With Their New C-Pod Creature Bait
One manufacturer has introduced a new bait product that is offered on the theory we can tap into a bass's memory banks and offer an up-sized version of something they would have fed on in their infancy. The Reins C-Pod Creature is a monster sized version of a plankton-like creature the copepod. Is it effective? We tried some out for ourselves to find out.
Spro's Dean Rojas Bronzeye Poppin Frog
That so called secret is long spoiled but now, the next iteration of the topwater frog craze is taking that same bait and throwing a popping mouth on it. Spro's Dean Rojas has been aware of this trend for several years and now we're finally taking a look at his bait of choice in these situations. Here now is our look at Spro's Dean Rojas Bronzeye Poppin Frog.
Optimum's Shad That Goes Boom Boom Pow!
Sometimes when you're fishing, all you want is a bite, any kind of bite, just to get some action. Other times, you're in search of quality. In those instances, the hunt is on for that one big bite and out here in California that means it's swimbait time. Optimum Bait Company, with the help of their BASS Elite Series Pro, Fred Roumbanis recently developed a soft plastic, paddletail swimbait that's getting a lot of attention out west.
Fanatik Baits Serves up a Feeding Frenzy with their Larva Plastics
Fishing is a global sport and there continues to be a trend of European companies making their products more readily available in the Americas. One such company is Fanatik, a lure brand that has roots in Europe and is known primarily for their soft plastics and terminal tackle offerings designed for targeting freshwater species including bass, pike, and walleye.
A Squarebill with Special FX : The Megabass Knuckle
What if the bait you already had tied on and were firing down the bank could be adjusted to accommodate the parameters that one little situation presented, and then adjusted back to handle the remaining stretch of bank. Megabass has the solution with their Knuckle FX squarebill crank.
Crazy Glide? The Baitsanity Explorer Swimbaits
There is arguably no more desirable hard-bodied swimbait to big trophy hunters than the custom glide bait. A good glide bait is often the centerpiece in the swimbait aficionado’s arsenal, one that is responsible for many personal bests. What is it that makes these baits so popular among ardent anglers?
Slowing Down with the MagSlowl by Megabass
During the Spring of 2017, we shared our long overdue look at Megabass's somewhat unconventional MagDraft soft bodied swimbait. It was unconventional for the way in which it was intended to be fished - fast. Today we finally take a look at the MagDraft's more chill sibling. Introducing Megabass's MagSlowl soft bodied swimbait.

 

 

Product Reviewed Date Posted
Cranking It Up with Spro's John Crew's Fat John 60 4/23/18
Crank It Up! : Berkley Fishing's Comprehensive Dredger 4/11/18
A Jig Worth More Than Just Flipping Out Over 4/9/18
Stop, Wait a Minute.. Yes, that's Megabass's Funky Flipper 4/1/18
Bull Shad Swimbaits Enters the Rat Race 12/20/18
Reaction Innovation's New One Two Shiver Punch 3/18/18
What the Enthusiast? Keitech's Easy Shaker Worm 3/11/18
From Crawler to Star, Cranking it Up with Spro's RkCrawler 55 3/7/18
New Savage Gear 3D Minnow Wobbles for Walleye 2/28/18
The Original Vision for Yuki Ito's RipBait : The Megabass Ito Shiner 2/21/18
A New Specialty Bait from Roboworm : The Ned Worm 2/4/18
Taking Aim at the Ubiquitous Stick Bait, Missile Bait's New The 48 Worm 1/17/18
Crank It Up: Megabass Eccentric X-Dad Crankbait 1/10/18
Spro's Mike McClelland McStick 95 Rip Bait 1/7/18
Ready for Battle : Damiki's Knock Out 12/25/17
Reaction Innovation's New Pocket Rocket 12/10/17
Seaspin USA's Intriguing Little Geko Jig 11/30/17
Better Late Than Never : Lucky Craft's Pointer Minnow 11/12/17
Creature Fever : Strike King's Rage Twin Tail Menace Grub 11/5/17
Spro's New Dean Rojas Bronzeye Spit Shad 10/29/17
OSPs Transformational Yamato Walking Bait 10/26/17
A Finesse Walker : ima's Skimmer 10/25/17
Return of the Vixen by Reaction Innovations 10/24/17
The Walking Baits: Selecting the Right Rod, Reel, and Line for Your Walker Arsenal 10/23/17
The Walking Baits: Top 5 Walk-The-Dog Picks 10/22/17
A Diamante in the Rough? Megabass's Latest STW Achievement 10/22/17
Sometimes Smaller Really is Better: The Gantarel Jr. Swimbait 10/17/17
Squeak, Squawk, Clank - Picasso's Din-R-Bell 10/15/17
Doomsday Tackle Co's Not So Grim Reaper 3.2 10/12/17
Creature Fever : Big Bite Bait's Russ Lane Real Deal Craw 10/4/17
A Mid-Depth Crank with Built In Erratic Behavior : Spro's Little John Baby DD 9/24/17
The KJ Flat Silent - But Lethal Crank from Lucky Craft 9/17/17
Going Big with Missile Baits's Tomahawk 8.75 9/6/17
A Bait that Defies Categorization : Megabass of America's Vatalion 9/3/17
A Frog by Any Other Name Would Fight as Hard 8/30/17
BullShad Swimbaits Extends Their Lineup : The BullGill 8/19/17
A Prop Bait Not for Spying but Topwater! The X-Plose Topwater by Megabass 8/3/17
SpotSticker Baits's Puts the Q in Jig 8/2/17
Envisioning Megabass as Your Plus One 7/2/17
Strike King : A Chunk Style Trailer Bait that is All the Rage 6/11/17
Chuck and Cover with Megabass of America's Grenade 6/11/17
The Original TroutGlider - The Glide Bait for Millennials 5/29/17
The Difficult to Rip Spro McStick 110 5/22/17
Double the Blades, Double the Buzz? Picasso's BuzzSaw Buzzbait! 5/11/17
Big Bite's Latest Addition to Their Squad : The Suicide Shad 5/3/17
Molix's 3 Dimensional Lover Spinnerbait Designed by Mike Iaconelli 4/30/17
Seaspin USA Enters the Market with the Bruko, a Soft Plastic Stick Bait 4/25/17
Megabass's MagDraft Soft Bodied Swimbait 4/23/17
Crank It Up : Spro's John Crews Little John 50 4/16/17
Rapala's Shadow Rap Sequel - the Shad 4/8/17
What Makes Molix's SS Shad a Special Swimmer? 3/25/17
Respect YoDaddy, Big Bite Bait's Surprising Little Creature Bait 3/23/17
Crank It Up! : Storm's Arashi Squarebill Crank 3/17/17
An Easier to Fish Schooling Bait - The PDL Rig 3/12/17
Creature Fever : Huddleston's Huddlebug 3/8/17
A Better Jig? NuTech's Lures are Designed Not to Hang Up  2/8/17
Looking Lively! Live Target's Threadfin Shad Swimbait 1/22/17
Fishing Jigz with the Z Man BatwingZ Trailers 1/11/17
Stay On Top With Storm's Arashi Top Walker 11/2/16
Gear Up With the 3D Shine Glide From Savage Gear 10/9/16
Topwater Action with the Live Target Sunfish 9/11/16
Does One Plus One Equal More than Two? Meet the Lunkerhunt "Link" 7/6/16
Now that is Savage, Duck is on the Menu for Bass and Pike 5/10/16
The Most Realistic Rat Yet? A First Look at Savage Gear's 3D Rat 5/9/16
Rapala's 2016 BASSMASTER Classic Introductions 3/4/16
Imitate Big Forage with the Damiki Gizzard Shad 2/7/16
Evergreen International's Call to the Amazon 2/3/16
Tie One On, Toss It Out and S-Crank It Up! 1/20/16
Rapping in the Shadows with Rapala 1/13/16
Evergreen International's Pencil Popper - the Shower Blows 1/10/15
Duo Realis Joins the L.O.U.S. Movement 1/3/15
6th Sense Crushing it in the DD Category 12/26/15
Project Prometheus Catches Fire with the DUO Onimasu Swimbait 12/6/15
Taking a Walk with Spro's Aruku Shad 11/17/15
Jackall’s Gantarel Effectively Mimics Bluegill and Panfish 11/11/15
Kickin' and Swimmin' With the Shockwave From Missile Baits 10/25/15
Is the Smaller Vibration X Worthy of Its "Jr." Title? 10/21/15
Bring Up the Lunkers With Gan Craft's S-Caper Topwater 10/15/15
Syncing Up with the Original : Bill Lewis's Rat-L-Trap 10/8/15
Shake, Rattle, and Shimmy with Lucky Craft's RTO-Crank 9/27/15
Creating a RUCKUS With Fresh New Designs, River2Sea 9/1/15
Jackall Prepares to Launch New Hard and Softbaits at ICAST 2015 7/9/15
6th Sense's Snatch X/FRS Lipless Crank 6/10/15
Swimming Heads : Strike King's Red Eye Shad 5/27/15
It's Name Is... Mini-Me, by S.O.B. & SpotstickerBaits 5/16/15
Cashing in on the Pencil Popper with "The One" from Paycheck Baits 4/19/15
Delta Wood Bombers Enters the Bait Frey with Sinister 4/16/15
Hunting for a Big Bite with the Lunkerhunt Swim Bento 4/8/15
ProducTTpreview: The Highly Configurable DRT Klash Swimbait 4/5/15
Get Your Bass Fix With DUO's Realis Vibration 68 G-Fix Crankbaits 3/10/15
Strike King Hits the TT Jackpot with their 10XD Crank! 1/18/15
Topwater Action with the Multi-Talented Jackall Binksy 1/14/15
Acting on a Wild Hunch with Evergreen International 1/4/15
The L-O-U-S SKT Magnum from Lucky Craft 12/25/14
Wintertime Bass Fishing with the Live Target Crappie Lipless Cranks 11/23/14
Move More Water with the PR-Labs Venom 10/29/14
Imperfectly Perfect, the Little Creeper All American Sunfish 10/22/14
Power Up With Gary Yamamoto Chikara Crankbaits 9/30/14
Goin' for a Walk with the Jackall Iobee Frog 9/2/14
Creature Fever: Gettin' Crazy With the Yamamoto PsychoDad! 5/11/14
It's What's on the Inside That Counts: The BX Swimmer From Rapala 4/28/14
Small in Size, Big in Stature, Bull Shad Swimbats' New Balsa Bull! 4/23/14
Glide Week : Art in Action, the Roman Made Mother 4/13/14
Glide Week : The Perfect Sliding Storm 4/10/14
Glide Week : Shhh... Don't Tell Anyone But Have You... 4/9/14
Glide Week : ABT Lures Squeezes In With the Suicide 4/8/14
Glide Week : The Lumbering Limberlamber 4/7/14
Glide Week : Riding the S-Wave! 4/6/14
Jackall takes aim at Spybaiting with the iProp 75 2/22/14
Beyond Spybaiting: DUO Realis Jerkbait 100SP 2/12/14
Thru and Thru, Savage Gear's New Trout Inspires Confidence 1/19/14
Silent but Deadly: The Molix SB Crank 55 Silent 12/23/13
The Easy Cranking, Deep Diving Megabass Deep Six 2/2/14
FW Installment #4 : A Frog by Any Other Color is Still a Frog 9/18/13
FW Installment #3 : What's a Shrog? 9/15/13
FW Installment #2 : Twitch, Pop, n Lockin' Frogs 9/9/13
Frog Week (FW) Installment #1 : Standard Designs with a Twist 9/8/13
LureFans USA Breathing New Life into Saturated Market 7/8/13
Creature Fever: The Zoom Super Hog Is A New Take On An Old Favorite 6/21/13
Careful, It Might Bite You, Evergreen's One's Bug 4/27/13
Creature Fever : It Really Is "Da-Bomb"! 5/27/13
Creating a Buzz with the Big Bite Baits Buzzing Warmouth 5/5/13
Roman Made's Trick to Get Our Enthusiast Meter Moving 5/12/13
This Roboworm is PHAT! 5/1/13
Shallow Crankin' With the ABT X-2 Square Bill 4/11/13
Simple yet Deadly Effective, the Savage Gear Sandeel 3/31/13
Product Insight: Megabass's Blueprint of Success - The Vision OneTen 3/11/13
ProducTTPreview : Got'Em Coach Real Gillz Swimbaits Bring the Detail to Design 3/13/13
Creature Fever: Getting serious with the Power Team Diesel Craw 2/6/13
Double Trouble: River2Sea Twin Vibe 65 1/20/13
Creature Fever: Causing Havoc with the Berkley Hawk Hawg 1/9/13
Creature Fever: One Strong Crawfish, the Z-Man Flappin Crawz 12/4/12
Megabass Does it Again with the Vision OneTen FX and More for 2013 11/26/12
Roman Made Prepares to Introduce New Patterns Designed Specifically for the US Market 11/28/12
Zerek’s Sabre Dance Jerkbait Cuts through the Water and Price Barriers 11/7/12
Creature Fever : D&M’s Flippin Craw, Power and Finesse? 10/7/12
Creature Fever : Getting Sweet and Kinky with Reaction Innovations 9/30/12
Creature Fever : Shhhh.. Can You Keep a Secret? 9/26/12
The “Prologue” to this Worm’s Story Starts with Choices 9/23/12
Kickin' It with Evergreen's Frog Bait 8/26/12
Creature Fever: The Yamamoto Hula Swimmer is a short skirted enticer! 8/22/12
Creature Feature : The Alien Meets Doctor Octopus! 1/19/14
Biggie, Biggie, Biggie, Your Lures Hook Me… 8/8/12
Amazon Certified : KLures Peacock Ripper! 8/6/12
Son of a Mother, the Roman Made Negotiator Swimbait 6/6/12
Creature Feature : Getting Squirrely With Big Bite Baits 5/25/12
ProducTTPreview : Robo's 4.25 Robo Minnow & a Quantum Sneak Peak 5/2/12
Ko-Man-Chi’s Serves up a Second Generation Soft Wire Spinnerbait, the Platinum Composite 4/29/12
Creature Fever: Wave Worms Tiki Stick Goes Pro and Gets Heavier and Softer 4/15/12
What the Stubby?!? : 22nd Century's Bulkier TripleTrout 2/26/12
Evolve Releases an Assortment of New Baits 2/15/12
Fishing the Perfect Storm? Use the Right Tackle 2/5/11
Fishing the Perfect Storm? Don't Forget Your Umbrella - Rig 1/31/12
Cute and Deadly, the BBZ-1 Baby Shad Imitates Baitfish 1/14/12
Creature Fever: The Death Spiral of the Power Tackle Lateral Perch 1/3/12
The ABT Banshee Screams for Attention 12/14/11
Advantage Spinnerbaits offers a “flashy” alternative 12/3/11
"A-Wadda" New Colors and Configurations from TnT Baits 11/20/11
Dad, Jr., +1 ... New Baits from Megabass 11/16/11
What the.. Finessing Peacocks? Yes, with the Caribe Jig 11/5/11
Fortifying the Arsenal : Bass Patrol's New Color Options 10/26/11
What the... Finesse Jigs? : Damiki's TG Tungsten Micro Jig 10/25/11
Man It's a Hot One, Like Nine Inches : Rago Bait's Smoothie 10/9/11
The CL8 Bluegill & Crappie are More than Just a Swimbait for the Spawn 10/2/11
Jig, Wobble, and Roll with the Jigwobbler 9/25/11
The Elusive 22nd Century Bluegill Bait 9/12/11
Kickin' It With Tylure's Sunfish 9/3/11
"It's a Beautiful ..." Bait : Mattlure's U2 8/27/11
Snack Time Anyone? JSJ's Snack Size Gill 8/18/11
Let the Revolution Begin : An Upgraded, Rebranded Spinnerbait by RMD 8/14/11
The Fix is In : Lucky Craft's Real California Supreme 200 - Round 2 6/24/11
Fish Quietly and Throw a Big Stik 6/12/11
River2Sea's Dahlberg Diver Frog Kicks Bass 6/5/11
Putting the Screws to Pressured Fish : GanCraft's Screw Bait 6/1/11
One Fisherman's Trash is Another's Hot New Bait 5/18/11
ABT Introduces “Next Generation” Banshee Swimbait 5/17/11
Never Judge a Book by its Cover, the unassuming Jackall Crosstail Shad 4/24/11
TackleTrends from Japan : Subsurface Prop Baits 4/12/11
WTF!! A Big Bait Side Dish : BaitSmith's 5" Shad 4/11/11
Huddleston Continues to Innovate : The Weedless Trout 3/17/11
Mattlures Does It Again, This Time For Tournament Anglers 3/14/11
Decoy Swimbait's HydraTail : Size Just Right - To Be Eaten! 2/22/11
New Pro-Designed Berkley HAVOC Baits debut at the Bassmaster Classic 2/17/11
Just what the Doctor Ordered, flexible spinnerbaits from Ko-Man-Chi 2/16/11
What the Finesse : A "Weightless" Jig? 2/13/11
Rago and Velvick's Winning Combination : The BV3D 1/10/11
What Do You Get When You Cross a Zara Spook and a Pop-R? 12/26/10
Peacock Bass Fishing with the Legendary Luhr Jensen Big Game Woodchopper & Amazon Ripper 12/12/10
Daiwa’s take on the Premium Saltwater Rubber Jig, the Daiwa Conch 12/5/10
The Basstar Big Mac, two Spintech Trebles and Special Sauce 9/26/09
Strike King's Rage Toad brings the Fury 9/11/10
Make off like a Bandit with a bounty of strikes 8/29/10
So Unrefined It's Art : Triton Mike's Bull Shad 8/22/10
ICAST Preview : Rapala's New Offerings for 2010/11 7/1/10
ICAST Preview: I'll take one order of the "Big Mac" please 6/30/10
Dress Your Baits For Success with the Punch Skirt by Paycheck Baits 6/23/10
TackleTour's 2010 Spinnerbait Shootout! 5/15/10
Sebile Creates Some New Magic With Its Soft Swimmer 5/9/10
Spro’s Little John MD is one mean little crankbait 4/25/10
Attack both Fresh and Saltwater Species with the Slayer Swim Jig from Warbaits 3/24/10
Move, Slide, Stop ... Slammer Time! 3/09/10
A Better Tail, the Strike Pro Flex Crawfish 3/07/10
PRODUCTTPREVIEW : Italian Company Molix Joins the Bait Craze 1/25/10
ProducTTpreview: Owner Breaks into Soft Plastics and Debuts New Hooks 1/25/10
PRODUCTTPREVIEW: Berkley 2010 Classic Baits 1/21/10
Year of the Crank Bait Review : Custom Lures Unlimited Ikon/Ikon M2 1/1/10
The Leader of Rago's Rat Pack : The Original Generic Rat 12/22/09
Get Real, Koppers Live-Target Smallmouth Cranks 12/21/09
Year of the Crank Bait Review : Megabass Z Crank 11/20/09
Year of the Crank Bait Review: O.S.P.'s HPF Crank 11/12/09
Presenting TackleTour's Deep Diving Crankbait Shootout! 11/08/09
PRODUCTTPREVIEW : Meet the shrunken down Spro BBZ-1 Jr. 11/5/09
In The Mood ... For Jigs, 2009 Jig Roundup 11/1/09
Bass Jam '09 Preview : What's Cookin' with Rago Baits 10/29/09
An "easy" choice to fish, the Roboworm EZ Shad 10/22/09
Year of the Crank Bait Review: Rapala's Clackin' Rap 10/20/09
Wake Up Shallow Water Bass With ima Japan's Shaker 10/9/09
It's Not Just About Rods For Upstart Damiki 10/9/09
Mythical Creatures, Legendary Baits : The Return of Nezumma 10/08/09
Raising the Bar Once Again : Mattlures Hard Bait Bass Series 9/30/09
Still Not Sold on Big Baits? How About a Hybrid? : Deps Highsider 9/28/09
Sometimes, You Just Have To Go Small : TyLure's Kicker Shad 9/27/09
Shimano Lucanus Jigs: Deadly and Just Plain Fun to Fish 8/27/09
Year of the Crank Bait Review: Rapala's DT Flat 9 7/05/09
PRODUCTTPREVIEW : The Punch Skirt by Paycheck Baits 7/03/09
Concealed weapons courtesy of the CL8 Bait 9” Swimbait 6/7/09
What's a Buzz with Reaction Innovations : Introducing the Squeaky Dolphin 6/03/09
Can O.S.P.'s Blitz Sack the Competition? 5/27/09
Junk Food for a Quality Limit: JSJ's Snack Sized Trout 5/06/09
Unfinished Business: Our Soft Bodied Swimbait Tackle Drop 4/22/09
What happens when a Swimbait and a prop bait get together, meet the Basstar Proprunner 4/19/09
A.C. Plugs Modernizes the AC Minnow 4/12/09
Falcon Lure’s Big Eyez Paddletail Swims True 4/5/09
The Evolution of a Big, Hard Bodied Bait: 3:16 Lure Company's Real Deal 3/16/09
The Castaic Catch 22 Swimbait offers guaranteed durability, and it catches fish too 3/11/09
PRODUCTTPREVIEW : Nate's Baits 2/25/09
Mattlures Cranks It Up With Their Latest Masterpiece: Their Hard Bluegill Series of Baits. 2/11/09
A Tale of Two Baits, Bettencourt Baits' RealFish Shad & Real Snake 2/04/09
A Smaller Pointer from Lucky Craft Targets Both Bass and Trout 1/29/09
Taking Aim with D&M Custom Baits' Sniper Spinnerbait 1/27/09
The Return of Rago Baits 1/11/09
PRODUCTTPREVIEW: Berkley's 2009 Bassmaster Classic Baits 1/7/09
PRODUCTTPREVIEW : Gann's Performance Tackle 12/11/08
Match the Hatch with the Koppers LiveTarget Golden Shiner 11/5/08
PRODUCTTPREVIEW: Koppers New LiveTarget Lures 10/23/08
Shallow, Deep, or In-between? Versatility for All Occasions: Tru-Tungsten's Tru-Life Baits 10/22/08
PRODUCTTPREVIEW : Orso Swimbait Company 10/12/08
PRODUCTTPREVIEW : TnT Baits Wadda Bomb Jig 9/29/08
The Megabass Bumpee Hog, strong to a fault? 9/27/08
Shellcracker [shel krak-er] - noun : Redear Sunfish : see also BlackDog Bait Company 9/17/08
Look What's Been Hiding in Our Tackle Box: The Megabass X-80 Trick Darter 9/10/08
A "Dink" for big fish, Osprey's newest swimbait 8/31/08
Looks Can Be Deceiving: the Deps Realiser 8/17/08
Tru-Tungsten announces new Tru-Life 4-Inch swimbait 7/13/08
Castaic Soft Bait Company Re-Enters the Hard Bait Market With Their New, Platinum ROCK HARD! 7/09/08
New Bait Company, JSJ Baits Introduces Their Take on Big Baits, the Snack Sized Trout 7/01/08
More Flash and Splash with the appropriately named Booyah “Bi-You Buzz” 6/15/08
The Small, Stealthy, Sexy, Spro 4" BBZ Shad! 5/30/08
A New Take On An Old, Reliable Bait: The Vertical Lures JigX 5/29/08
Hand Pour Quality + Precision Controlled Production Facilities = Roboworm 5/15/08
TackleTour Goes Fun-Fishing with TV Host Alan Fong and Gets an Introduction to the Al-e-baby 5/12/08
Optimum Bait Company Introduces Diamonds for Anglers 5/12/08
Are You Ready For Some Football!! ... Jigs? 5/08/08
Introducing the Tru-Tungsten Jason Quinn Jig 5/6/08
Finesse jigging with the Keitech Tungsten Rubber Jig Model I 5/05/08
AC Plugs Prepares to introduce Bluegill Swimbaits 5/03/08
Kevkel's New Double LouveredLeaf Spinnerbait 4/06/08
A new Swimbait entry, the Flex Phantom from Strike Pro 4/03/08
Effective bedded bass fishing with the River2Sea Nest Raider 3/18/08
A Diminutive Jerkbait That Packs a ZING! The Megabass Live-X Margay Stepcat 3/16/08
Slash’em Farther Down with Rapala’s X-Rap Deep 2/06/08
Breaking News : Lucky Craft's Real California Supreme 200 1/29/08
Shimano gets Jiggy with the Lucanus System 1/18/08
It's No VisionX 110, But It Is Another Jerkbait From Megabass: The LiveX Revenge 12/30/07
Is It a Crankbait or a Jerkbait? We say it's... Introducing the Lucky Craft Bevy Shad 75sp 12/24/07
Is the Lucky Craft Real Skin “really” good? 12/16/07
The surprisingly buoyant V&M Mud Bug trailer comes to life 12/4/07
Get ready to “Roumba” with ima’s new wakebait 11/28/07
Tie One On, Toss It Out & Hang On! Introducing Sworming Hornet Lure's Fish Head Spin 11/7/07
A Small, Northern California Company's Answer to the Paddletail Craze: Rainbow Worms' Rainbow Bowfish. 10/28/07
Kevkel baits "cuts in" to put a new spin on blades 10/23/07
Elbow Jerking, Tail Slapping Action: The Lucky Craft Staysee 90SP 10/11/07
Trophy Sticks, custom design, clever hydrodynamics, and a little art all rolled in one  10/08/07
Fooling Fish With The Motion of the Ocean: Sebile’s Ghost Walker 10/06/07
Flirting with Innovation: The Reaction Innovations Flirt 6.95 10/05/07
Looks Can Be Deceiving: Black Dog Bait Company's Lunker Punker 9/23/07
Daiwa goes after classic cranks with the amusingly named Peanut 9/19/07
A Bait With Two Personalities: The Megabass Crank/Jerk Flap Slap 9/6/07
On the Hunt for an Oversized Slashing Type Minnow Lure? Check Out the FLT Zillva! 8/19/07
Could this be the most durable spinnerbait? River2Sea’s Crystal Spin with a Polycarbonate encased head design 8/15/07
The Pointer on a diet, Lucky Craft’s “Slender” Jerkbait 8/08/07
Don't Cover Your Eyes! It's the Reaction Innovations Skinny Dipper 8/1/07
Topwater Annihilation: the 3:16 Wake Jr. 7/07/07
Fishing With Chips: The Persuader American E-Chip Spinnerbait 6/24/07
The Triple Trout performs a lot better than it looks! 6/11/07
Nothing Yet, to Scare the Competition: The Fish Arrow Spooky Jack 6/4/07
Predator Research Laboratories draws on hydrodynamics to build their new Shrimp lures 5/14/07
Oh What Could Have Been: The Megabass V-3 Bullet Shad and Bullet Shad Mini 4/29/07
An effective minnow bait with a Dart and Stop & Go system, the Jackall Squadminnow 95 4/25/07
MattLures Revisits Their Design and Brings To Market, The Ultimate Bluegill 4/15/07
Daiwa adds branded spinnerbaits to their lineup of lures 4/11/07
Megabass's DeepX 200T Proves Appearances Can Be Deceiving 4/04/07
Bring Life to a Familiar Design : The Persuader American Angling Double Buzzer Buzzbait 3/27/07
Meet the Berkley Powerbait Chigger Craw, the bait that helped win the Bassmaster Classic 3/8/07
What's Old is New Again, Or Is It? The River2Sea Wood'n Min 160 3/4/07
An Affordable Alternative For Those Not Quite "Sold" On the Price of The Swimbait Craze 2/14/07
Mimic injured baitfish with the innovative Daiwa "Dead or Alive" 2/04/07
Made in Italy, Pelican handcrafts the Super Pinky from balsa-wood for its unique actions 1/11/07
Introducing the Megabass Anthrax and Anthrax 100 Topwater Baits Where Imagination is Key 12/26/06
The Crazy Action of Wood : H&T's Balsa Crank 12/21/06
Instruments of a Legend, Introducing Jerry Rago's Baby Tool 12/11/06
River2Sea USA’s V-Joint Deep Dive minnow, a triple section lure with great action 11/30/06
Blue Fox goes big with the Vibrax Musky Buzz 11/22/06
Ready, Contact, Action! The Megabass Scream-X Jr. 11/15/06
Storm Stuffed to the Gills with exciting new lures this fall 11/08/06
Getting Back to Basics With a Quality Tie, Cooch's Wadda Jig by TnT Baits 11/01/06
Designed by the Master, Introducing the Ken Huddleston's Deluxe Rate of Fall Swimbait 10/19/06
The Daiwa TD Mouthwasher: A popper and a crankbait in one? 10/12/05
Caught Between a Crank and a Lipless Bait : The Lucky Craft Moonsault Crankbait 9/10/06
Hard to find, but well worth the effort...The TD Minnow Type SP 9/10/06
A Different Take on Lipless Technology : The Megabass Vibration-X Ultra 9/6/06
Shimano Butterfly Jigs are more than just “lures,” they are part of a complete system 9/04/06
Another Monster Bait : The A.B.T. Lure Company Titan & Strike King-King Kong 8/13/06
A Crank Born from Innovation : RI's Limited Edition Method Crank 6/7/06
Lucky Craft goes finesse with their Flat CB MR Crankbait 5/08/06
Going lipless with Daiwa's TD Vibration 5/02/06
Keep it in motion...the NetBait Paca Craw 4/16/06
Going Old School With a Tried and True Swimbait: Sunrize Tackle's Hammerhead 4/6/06
Increase your numbers with the diminutive Live-X Smolt from Megabass 4/2/06
Cranking for bass with the River2Sea jointed V-Crank 3/13/06
The Secret is out – Secret Weapon Lures revolutionizes Spinnerbaits 3/06/06
Slow rollin’ for Salmon with the Konezone trolling flasher 3/1/06
Hand Crafted Artistry from the Deep South : Awesome Bait Company's Thundershad Crank 1/25/06
The Megabait Mega Crank wobbles with much holographic flash 1/17/06
Mark "EZ Bass" Lassagne experiments with the Kinami Palm Tree 12/21/06
Putting the Buzz in Buzzbaits : The MegaStrike Cavitron 12/08/05
Are you addicted yet? ...the Megabass Vision One-Ten's action will have you begging for more 12/5/05
As lifelike as plugs get, the Bettencourt "Real Fish" Bluegill 11/30/05
This isn't your daddy's Rapala crank, the new-fangled X-Rap "Slashbait" 11/21/05
Lucky Craft's "Big Daddy Strike" Crankbait serves up consistent action 11/13/05
Combining collectability with fish a calling tease - The Megabass PopMax 10/13/05
A Bait to Lure Monster Bass : Introducing The MattLures Baby Bass Swimbait 10/5/05
The patented "automatic set hidden hook" distinguishes the LockJaw from the competition 9/25/05
What's old is new again, The Megabass Bait-X Concept 8/30/05
Good things come in small packages : Specialty Tackle USA's Flagship Bait, the Junior-D 8/2/05
Simplifying the art of the jig : CritterBait Tackle Company's Swim Jig 7/29/05
A Hot West Coast swimbait with a patented easy to rig system... the Megabait L.A. Slider 6/13/05
Standing up to be noticed, The River2Sea Stand'n Yabbie 6/21/05
The Uniquely Designed Jackall Aragon MR, is it as good as it looks? 6/09/05
Strike Pro USA's nicely finished trolling plug 5/19/05
A Lipless Crank with plenty of Teeth : Lucky Craft's LV-500Max 5/11/05
Generate surface eruptions with the Sizmic Toad 4/21/05
A Collectible and Fishable Finesse Cranking Dynamo, the Megabass Cyclone SR-X 4/15/05
The Mark Drag, by Panther Martin, adds extra enticement to trolling rigs 4/11/05
The A.C. "Real Trout," the latest in a line of modified plugs from Allan Cole 3/10/05
Not your run of the mill topwater lure, the realistic Dragonfly Popper by River2Sea USA 2/27/05
Fish a better bass trap - The Persuader American Angling, Pro Assassinator Clacker 2/16/05
MirrOlure's Popa Dog uniquely walks and barks at the surface to attract aggressive game fish 2/03/05
FoodSource's biodegradable Food Sticks really are Fish Food 12/27/04
The Bettencourt Assassin slays unsuspecting fish with distinctive tail swimming action 12/09/04
Tempt fish with a serving of Specialty Tackle's Big Bite 11/18/04
When bass desire a big meal, look to the Strike Pro DD72 10/21/04
Storm's Wildeye Shad swimbait is tough on saltwater fish but easy on the pocket 10/14/04
Gary Yamamoto creates a monster of a new bait...the Kreature has arrived! 9/17/04
River2Sea makes big splashes with the Bubble Popper 8/01/04
Settling the scores with Revenge Bait's lifelike "Dart Hedz" 7/12/04
Jerking for gamefish with the Strike Pro Jer-O-Minnow 6/15/04
Updating an old friend with the latest armaments, the Excalibur Fat Free Shad 5/24/04
Culprit's Tassel Lizard taunts Bass with its skirted tail 4/26/04
A Realistic Critter Crank unlike any other, the Bettencourt Rodent 4/14/04
Fishing sophisticated Jigs and time-honored Pigs from Uncle Josh 4/05/04
Pop-a-Long with the multi-functional topwater lure that will drive fish wild 3/22/04
Fish the wave with Kinami Bait's multi-appendage Nories Bug 3/10/04
Surface gurgling with the Panther Martin WeedWing 2/12/04
Super Speed Cranking with the Luhr Jensen Mini-Speed Trap 1/28/04
A blast from the past, re-introducing the wobbling Panther Martin Vivif swim bait 1/01/04
Pursuing multiple species with the MegaBait Live Jig 12/17/03
Drive bass crazy with Strike Pro's alluring Finesse Walking Stick 12/11/03
Targeting Trophy Bass with the Basstrix Swimbait 11/20/03
The Snag Proof Wiggle Wog, an exciting new top water bass lure 5/24/04
Reel Pearl, a creative double blade propelling inline spinner 10/23/03
Explosive topwater action produced by Strike Pro's Gobi Popper 10/09/03
Time for a tournament quality alternative? Welcome the premium grade Classic Shad by Strike Pro 9/22/03
A sweet taste that carp can't resist, Uncle Josh Carp Bait 9/17/03
Cotee turns jig heads with the swirling Crankin' JigLip 9/14/03
Give fish a mouthful with the MegaBait Chubby Shad 9/04/03
Advanced trapping with Bass pro Shop's XPS Extreme Rattle Shad 9/01/03
Tail Whipping design delivers strikes, introducing the new Lucky Craft Live Pointer 8/25/03
Fish like never before with the multiple action Gee-min-ee lure 8/18/03
The Terminator T1 is still among the best when it comes to Titanium Spinnerbait Design 7/07/03
A stirring design that really knows how to move, the MegaBait Charlie 7/03/03
A clever way to challenge toothy gamefish, the Rollo System 6/19/03
An old lure that's still a BIG hit, the Luhr Jensen AC Plug 6/09/03
An innovative enhancement to soft jerkbaits, the Buttoneye Jerk 5/20/03
When nature calls for a natural presentation, look to the Clear Water Lures 5/15/03
Daiwa expands lure offerings with exciting new Team Daiwa models and colors 4/07/03
Revisit an old friend, the Kastmaster, perhaps the most versatile lure ever created  3/05/03
Crave Gravy, a catfish attractant that will jitter some taste buds 2/24/03
The Wigston Tassie truly bites like the Devil 2/1/03
It's a Top Secret... the AminoGel Trout attractant has arrived from Europe 11/24/02
A fresh spin on the original trout magnet, the new Holographic spinners by Panther Martin 11/07/02
Berkley's Rattl'r aims to drive fish into a Frenzy 11/03/02
The Squidy Mangler, an inline spinner that will spin 100% of the time 9/26/02
A flexible mutant creature bait, the popular Zoom Baby Brush Hog 8/20/02
The Yozuri Mag-Minnows, magnets for gamefish? 7/15/02
Arriving to stores near you.  New tackle with a new twist for 2003 6/19/02
A lethal new weapon in the hunt for hard hitting Stripers, the SPRO Prime Bucktail Jig 5/01/02
If they aren't biting, throw a uniquely lifelike new spinner, the Tantrum! 4/11/02
SPRO Chug Minnow, a harmonious blend of a popper and a spook...generates good top water action 3/20/02
Spoon? Spinner? Buzzbait? Nemire creates one of the most flexible new lures, and bass can't resist it! 2/24/02
New Harrison Hoge Superior Frog... for superior top water action! 2/12/02
Envision Lures strives to develop the "Perfect Jig" 2/11/02
VPR-PRO LBM spinnerbait with Titanium Nitenol wire 1/29/02
VPR-PRO LBM... just another spinnerbait? 1/15/02
Deadly Deep Diver...Norman Deep Little "N" 12/08/01
The scent of shad...B.A.N.G. Fish Attractant 11/23/01
Lures for the Backcountry: The "Must Have" arsenal 9/02/01
Targeting Bass in cold weather? ...turn to Yamamoto's Hula Grub 12/08/00

 

 

   

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