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Lure Review



What Do You Get When You Cross a Shad With a Grub? The Deal


Date: 12/31/21
Tackle Type: Lures
Manufacturer: Berkley
Reviewer: Cal

Total Score: 7.28 - GOOD

Small, three to five inch, soft plastic swimbaits, are the modern day spinnerbait. Rig them weedless and you can throw them just about anywhere. Just when we thought the marketplace was flooded with choices, three more seem pop up on TackleWarehouse's menu page every few months. While most of these small swimmers accomplish their stroke with the aid of a paddletail, Berkley and Skeet Reese have a twist on this bait profile to change things up. Intrigued? Here's The Deal.


Berkley Powerbait The Deal Specifications

Type Swimbait/Twin Tail Grub
Material Soft Plastic
Colors/Patterns 11
Sizes 3.5", 4.5"
Scent/Plastic Treatment PowerBait
# per package 6
Resealable Bag? Yes
MSRP $4.99


Impressions: Soft bodied swimbaits come in all shapes and sizes these

days with most offered in a paddletail configuration featuring a long, tapered body with ridges like Strike King's Rage Swimmer or Jackall's Rhythm Wave. Berkley's bucks this trend with The Deal offering a more traditional, shad profile that makes me think of a fuller body version of those old school soft plastic jerkbaits. Instead of a paddle for a tail, Berkley gives the "The Deal" twin tails that resemble the ends of a twintail grub.


Introducing Berkley's PowerBait The Deal


Real World Tests: I fished The Deal in one of two basic configurations - either as a trailer on a vibrating jig, or on its own rigged on a bladed, swimbait hook like Owner's Flashy Swimmer.

The Deal features a shad profile body...

Rigging this bait with a swimbait hook is pretty straight forward. After securing the head in the screw-lock bait keeper, you run the hook through the bait's belly popping the hook point out the top where you can semi-conceal it for a weedless presentation. Berkley makes this rigging easy by giving The Deal a split belly so there's less plastic for the hook to run through. This of course, means less resistance for that hook point to expose during hookset.


... with a twintail grub like tail

Rigging this bait as a trailer is even more straight forward with plenty of soft plastic material to keep the bait secure on the hookshank of your favorite swimming, bladed, or standard jig. Of course, spinnerbaits and buzzbaits could also benefit from having The Deal as their trailer.


Easy and effective to fish on its own...


Once in the water, it doesn't take much to get those twin tails moving. They flutter on the drop and at all speeds when swimming The Deal back to the boat. Really, if you just think of this bait as a twintail grub fished on its side, that's pretty much what it is.

... or as a trailer on something like a vibrating jig.

Whether fished on its own or as a trailer, The Deal holds up pretty well fish to fish. Similar to a twintail grub, you're likely to lose one or both of the tails before the body gets torn up and The Deal's body is a bit more substantial than that of a typical twintail grub.

I fished it with the hook point resting on the bait's back. You can also bury that hook point ever so slightly for better weedless performance

Design & Ergonomics: The Deal is available in two sizes and in eleven (11) different colors. It comes in a resealable, zip lock bag and of course, is infused with Berkley's famous Powerbait formula. The colors I sampled, Ayu, Electric Shad, Green Pumpkin, Skeet's Ghost Minnow, had good consistency with some featuring the usual glitter to enhance coloration and flash.

Success as a trailer

Price & Applications: Berkley sets the price on this bait at $4.99 for a package of six baits. I liked it best as a trailer on a vibrating jig, but it will serve well on spinnerbaits, swimjigs, and any other bait that can benefit from a trailer. It's also effective fished on its own. The only key I found is it's best when moving.

The Deal retails for $4.99 per pack of six baits


Berkley Powerbait The Deal Ratings (?/10)

Construction/Quality Good consistency bait to bait 8
Performance Excellent trailer option 7.5
Price On the pricey side at roughly $0.83 per bait on something that's essentially a twintail grub 6.5
Features Powerbait infused and packaged in resealable bag 7
Design (Ergonomics) Unique combo of bait profile and tail but limited color selection for a soft plastic 7
Application I liked it best as a trailer on a skirted or bladed bait 7.5

Total Score

Ratings Key: 1 = terrible : 2 = poor : 3 = lacking : 4 = sub par : 5 = mediocre : 6 = fair : 7 = good : 8 = great : 9 = excellent : 10 = unbelievable!
For More Details of the updated rating system visit our explanation here


Pluses and Minuses:


+ Unique bait profile and tail combo - Limited color selection
+ Powerbait infused  
+ Good durability  


Sometimes you just need to change things up a little to get a more consistent bite. That's what The Deal is all about


Conclusion: I have mixed feelings about The Deal. On the one hand, it's really just a twintail grub. On the other, the bait's shad profile body gives it a nice twist (no pun intended) on that bait type. Where a twintail grub usually swims with the tails flat, The Deal positions them tilted ninety degrees like a fish's tail. That little tweak in and of itself is really what separates this bait from grub status. I like how it provides a more subtle option than paddletail swimbait on the back of a vibrating jig and liken it to using a willow leaf spinnerbait versus one with a Colorado blade. Sometimes you just need to change things up a little to get a more consistent bite. That's what The Deal is all about.


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