Storm Stuffed to the Gills with exciting new lures this fall
Storm lures have grown in
popularity in a big way over the last few seasons. A robust revamped product
line, strong retail presence, and creative products at reasonable prices all
have contributed to the brand's success. For the 2007 season Storm is
introducing a slew of new baits that continue the brand's tradition for lifelike
appearance and realistic swimming action.
Big Bass Square
Big Bass® and Big Bass® Square:
The Big Bass Square features a flat front lip to deflect off rocks and timber.
“Many anglers have discovered the adrenaline rush of hooking on to a big hawg,”
said Mark Fisher, Storm director of field promotions and fishing pro. “The new
Big Bass series is sure to become their go-to lure when they’re looking for that
adrenaline fix.” With a diving depth of 6 to 8 feet, it’s perfect for casting into shallow cover.
The standard Big Bass features a round lip that gets it down quickly to a depth
of 10 to 12 feet. It’s designed for working flats with small stumps and rocks.
Suggested retail price: $5.99
This water-logged bug has a quick searching action and an internal rattle that
is designed to target trout and panfish. The Scatback has a swimming depth of 1
to 3 feet. “No matter
how long you’ve fished, or how many lunkers you’ve caught, hooking a nice
bluegill or crappie on ultralight gear is still a thrill,” said Mark Fisher,
Storm director of field promotions and fishing pro. “For trout anglers, the
ScatBack will prove to be a valuable addition to your arsenal. Its shallow
swimming depth of one to three feet makes it ideal for trout streams.”
Suggested retail price: $4.49
Spin Tail Shad
Spin Tail Shad™:
Storm has a long history with swimbait style lures. The Spin Tail multi-species
lure features a Colorado blade that lets you run the lure shallower and slower.
The blade also adds flash and vibration and is designed to attract wary fish.
This saltwater and freshwater delight comes in six patterns and two sizes.
Suggested retail price: $2.99
called “the fish slayer,” this walk-the-dog original has been helping anglers
catch more and more fish. The Madflash features the Original ThunderStick design
with an upgraded holographic finish with the same swimming action and rattle.
Available in four sizes, anglers will be able to cover every depth and target
multiple species. Suggested retail price: $4.99
Original Jointed Thunderstick
Designed for slow fishing the Thunderstick makes use of an internal rattle and
wounded minnow wiggling action to entice fish. With a swimming depth of 2 to 4
feet this lure is designed to draw up big fish from below. Suggested retail
WildEye Live Herring
stripers to walleyes, the lifelike swimming action of the WildEye Live Herring
is designed to keep fish coming back for more. With its internal weight system
and natural color patterns this is the most realistic looking WildEye lure yet.
Suggested retail price: $6.49
WildeEye Live P'Nut Bunker
Cast it, swim it or troll it, this inshore/coastal lure is made to be fished at
slow to moderate speeds. The P’Nut Bunker has ultra-realistic swimming action
and a wide profile that are sure to grab the attention of stripers and other
fish in the vicinity. Suggested retail price: $3.99
WildEye Live Goby
Goby: A popular
baitfish in the Great Lakes region, this bottom runner is perfect for casting,
trolling or drifting. Its lifelike swimming action matches the real thing.
“Ever since we launched
Live series we’ve been adding different species imitations,” says Mark Fisher,
Storm director of field promotions and fishing pro. “Every addition has quickly
become a favorite, and we think that the Live P’Nut Bunker, Live Herring and
Live Goby will prove extremely popular with saltwater and freshwater anglers.” Suggested retail price: $3.99
Two styles are designed to be cast or trolled. These lures create a panicked
minnow action that will entice walleye and pike in multiple water conditions.
Red VMC® hooks will ensure your trophy won’t be letting go. The
Jointed Minnowstick will be available in eight great color patterns. Suggested
retail price: $4.99
lifelike lures come in black crappie, bluegill and pearl color patterns. Their
segmented body sports a kicking tail that fish that is designed to duplicate the
tail action of a real panfish. Each lure comes rigged with a premium red in-line
VMC treble hook. Suggested retail price: $2.99
Thunder Core Dawg Size 5
Dawg Size 5:
With all of the characteristics of its older brother, the new size 5 is designed
to entice fish in the 1- to 4-foot depth. The durable outer soft body’s unique
design allows four different triggering actions by simply modifying the hook
placement. Suggested retail price: $4.99
This rainbow trout features a segmented body with a kickin’ tail that is a
favorite with West Coast bass anglers. Its soft plastic body and polycarbonate
lip make this soft plastic look and perform like the real deal. The Kickin'
Minnow is available in 3 sizes and nine colors. Suggested retail price: $6.99
Conclusion: In 2002 Storm breakthrough line
of soft plastics helped make the company a dominant player in the industry
today. Judging from this Fall's new lineup of lures Storm is going to garner a
lot of attention from anglers yet again. In this lineup all of the lures look
good but we are most excited about the new WildEye additions, its very good to
see species specific baits that really mimic baitfish well. You can be sure that
this season we will be tying on Live Herring and Goby. With the swimbait craze
in full effect Storm lures are an exceptional bargain for anglers looking to dip
their feet in the technique.