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Latest Articles

A Big Bladed Kick in the Bass : The Donkey Slayer
The Donkey Slayer is a handcrafted bladed jig, distinguished by its massive blade, hand polished or plated tungsten head, and paired with hand-tied hybrid silicone and living rubber skirts. Originating from the California Delta region, this custom lure has thus far been fished by a select group of anglers in the know - until now.
Berkley Channels Science to Launch New Forward Facing Sonar Optimized Baits
Like it or not forward facing sonar, also known as live-sonar, has forever changed the fishing world. This powerful tool has enabled anglers to evolve and adapt like never before by providing them with the ability to see how fish react to baits in real time. To arm anglers with baits designed specifically to maximize effectiveness with forward facing sonar Berkley is launching three new baits optimized for this technology.
Battle of the Turd Baits - Dropping the Missile Bomba Worm
Just when you've grown comfortable into thinking lure designers and manufacturers have exhausted available profiles for soft plastic baits, something rumbles in the creative bowels of those designers and out shoots another...
Kickin' It with Yamamoto's Zako Variant
The original Zako, featuring a y-shaped swim tail, is a popular choice as trailer on skirted baits like vibrating and swim jigs, spinnerbaits, buzzbaits, etc.. The Kickin' Zako is variant made instead, with a paddletail.
Megabass's New Sleeper Craw : Just Tie It On, Pitch It Out, and Get Bit
One of the surest methods to get anglers to bite as both fishermen and consumers is with realistic craw profiles. Anyone who has fished with live crawdads knows the effectiveness of this little delicacy, so a bait that imitates the crustacean just makes sense. Unfortunately, not all realistic craw baits are effective...
Berkley’s Latest Finesse Worm Doesn’t Fall Flat
Berkley’s PowerBait MaxScent lineup of lures spans everything from large creatures and trailers to finesse baits. Designed for finesse applications Berkley’s MaxScent Flat Worms are deadly effective across a wide range of conditions, and is even designed to perform when the bite is especially tough and fish are suspended or finicky.
Shimano BOOSTs Freshwater Hardbait Lineup
In advance of the Bassmaster Classic Shimano is bolstering their freshwater lure lineup with three new lures that make use of the company’s patented BOOST CONCEPT technologies. These new offerings include the Enber jerkbait, World Rush squarebill, and finesse oriented Zumverno jerkbait.
Mike Iaconelli's Powerbait Flute Worm by Berkley is no Fluke
We are in the process of looking at some of their newest PowerBait lures including the Maxscent Flat Worm but before that review goes live let's take a look at one of Berkley's classics. With the help of Mike Iaconelli this the Flute Tail Worm was created for those dedicated Neko/wacky/shaky head fishermen
Creature Fever : Big Bite Bait's Hybrid Soft Plastic Craw Tube
The bait's main body is a tube, but with rings on the outside all leading to the traditional tube bait skirt. However, out from the sides, just before the bait transitions to the skirt, protrude two claw like appendages.
Berkley’s PowerBait Infused Spinnerbaits – The Power Blade Series
The Berkley Power Blade spinnerbaits are designed with numerous custom elements including signature blades, sleek heads molded around sharp Fusion 19 hooks, and perhaps most importantly, hand tied PowerBait infused skirting material designed to attract fish.

Even More Versatile Than Its Name Suggests, Big Bite Bait's Swimming Mama
How do you improve upon an already popular soft plastic bait profile? How about if you take that popular bait and add to it, a dimension not easily achieved by the original? In the case of Big Bite Bait's popular flipping bait, the Yomama, you streamline the bait and add twintail grub like appendages to transform it into a bait intended to be fished in constant motion.

DUO Launches A New Wakebait and Dock Skipping T-Hog Bug
DUO International was not at ICAST this year but some other many manufacturers they launched a few new products that will be making their way to retailers in the coming weeks. These include a new wakebait, plastic creature, and even a new bladed treble designed to add some extra flash to DUO's small cranks and shad style lures.
Strike King Continues to Refine Their Family of Baits
One of the more popular bait brands, Strike King, continues to refine and expand their product offering for 2023. Most notable for me is their new tungsten head Thunder Cricket bladed jig.
The Ever Green XV-5 is a Stealthy Shad Profiled Jerkbait Crossover
Ever Green continues to design some of the most refined JDM style baits and this season the company is introducing the XV-5, a shad profiled jerkbait crossover that is specifically designed for targeting shy fish in both crystal clear and highly pressured waters.
Big Bite Baits Scentsation Lures... "It Really Stinks!"
Big Bite Baits recently hired the services of a 30 year PhD Chemist to develop a new, soft plastic formula infused with proprietary fish attractant. Over the last season the manufacturer distributed prototypes through their pro angling team for testing in the rigorous pro circuits and continued through the off season. Once everyone was confident they had the right recipe, work began on new, bait profiles.
What in the HellraiZer? Z-Man’s Unconventional Topwater Chatterbait
Ron Davis of Chatterbait® fame is at it once again with the introduction of a new take on the chatterbait design, this time bringing the vibration bait to the surface. The HellaiZer is designed to harness the sound and action of the ChatterBait bladed jig and adapt it for topwater applications.
Z-Man Takes Finesse a Step Further with Micro Baits
The crown jewel in the Z-Man plastic arsenal is the brand’s ElaZtech thermoplastic material which is ultra-tough, buoyant, and able to be molded in very detailed bait profiles. This season the company is taking finesse to the next phase with the introduction of five micro-sized lures, each of which is designed to be fished with an equally small micro finesse ShroomZ jighead.
Big Bite Bait's Stealthy Little Limit Maker
Big Bite Bait's Limit Maker is a small, three and three quarter inch (3 3/4") soft plastic bait with a tapered, stick body ending in a pointed little tail. It's one of those do-nothing, looks-like-nothing, little baits that's easily taken for granted.
Cranking up a Revitalized Classic : Bagley Bait's Balsa B
Bagley Baits has a long and storied history in the bait manufacturing world. Founder, Jim Bagley (1923-2004), was an innovator with high standards and strict quality control that translated to a series of lures that produced results. At least five Bassmaster Classic wins can be credited to Bagley's products.


Additional Articles


Berkley's New Finesse Worm is Straight Money
Straight tail, finesse worms are a staple out here in California. Just about every serious soft bait manufacturer that wants any part of the West Coast offers one and those who don't have a difficult time gaining any traction out here...

Shimano Cranks Up the BOOST with Their New World Minnow and Diver Jerkbaits
Featuring a familiar profile what makes these baits unique is the “BOOST” technology infused into the bait that is designed to increase both casting distance and visual appeal in the water, enabling anglers to target bass with a unique presentation that actively shimmers even when suspended.

Built for 20+ Foot Depths : Spro's Little John Super DD Crankbait
Ideal for those cooler months, Spro introduced a deep diving crankbait from Pro Angler John Crew's Little John family that is designed to reach depths in excess of twenty feet. Meet the Little John Super DD.

Berkley Goes Deep with PowerBait Infused Jigs
This season Berkley delves deep into the jig market with the introduction of seven new jig lines, all of which are designed with significant input from their prostaffers that are well known for their prowess with jigs, namely Pro Anglers Gary Klein and Bobby Lane, and are all built with proprietary hardware and baked in PowerBait flavor.  

Not a Way to Livestream Your Fishing, Doomsday's Roku is Something Else
Having baits you can rig in different configurations in response to changing conditions helps to keep your tackle box free from mind numbing clutter. Doomsday Tackle Company recognizes the dilemma of having too much tackle in your bag to think straight and designed the subject of today's review with versatility in mind.

An Enthusiast Tier Creature from Megabass of America : The Bottle Shrimp
A look at a product with a somewhat traditional profile but in true Megabass fashion, just a little different take. Here is our take on Megabass of America's Honjikomi Bottle Shrimp.

Shaking it Up Always : Reaction Innovation's Twerk
Already producing arguably one of the most universal trailer style baits on the market, Reaction Innovations manufacturers an even more trailer specific, chunk style, plastic lure.... the Reaction Innovations Twerk

Old School Rhythms with the Reins Paddle Tail Worm
Reins has slowly and carefully been building out their soft plastic bait catalog over the last few years and one of their plastic products is an ode to the old school. Today we take a look at Reins's somewhat new, old school paddle tail worm.
What Do You Get When You Cross a Shad With a Grub? The Deal
Soft bodied swimbaits come in all shapes and sizes these days. Instead of a paddle for a tail, Berkley gives the "The Deal" twin tails that resemble the ends of a twintail grub.

Swimbait or Crankbait? The Deps Tiny Bulldoze 100
The Bullshooter and Bulldoze has always played second fiddle to the Slide Swimmer, but are still popular options for anglers looking for gill profiles. This season Deps has miniaturized these lures and introduced Tiny versions designed to target bass of all sizes across a wider range of applications.   

Locking Targets on Versatility : The Missile Craw by Missile Baits
Missile Baits's Missile Craw is a really interesting take on the crawdad bait. This bait definitely leans on the side of not-realistic and prefers to blur the lines between bait types.
More Rage from Strike King, This Time in a Bug
For the soft plastic aficionado who can't get enough of flipping and pitching Texas rigged plastics into the muck, feeling that "tick," reeling down and swinging back hard enough to make a fish go cross eyed, creature and trailer baits rule. You might say baits like this are all the rage...
Cranking It Up with PH Custom Lures's Herren's 2.0 Squarebill
Crankbaits serve as comfort food for the bass angler's insatiable appetite for gear, and balsa wood cranks can be found in the organic aisle of his favorite grocery store. PH Custom Lures has a product that kind of blurs the line between wood and plastic cranks...
All You Have To Do Is Dream ... Shot
Always on the lookout for something new and exciting, finesse baits are something that usually catches our attention. I was surprised to discover the subject of today's review not so much because Strike King was making it, but more so because KVD's name is attached. When I think of KVD fishing, I always have in mind him throwing something more active than a finesse bait...
Creature Fever : O.S.P.'s DoLive Craw
JDM products are not limited to rods, reels, and hard baits. Dedicated enthusiast tackle aficionados are well aware many Japanese Tackle Manufacturers also produce soft plastic baits that may or may not be easily available outside of Japan. O.S.P. is a company whose product seems to be continually in flux regarding availability here in North America.
Is Strike King's Ocho, Senko's Rival?
At a recent writer's conference hosted by Strike King and Lew's on Clear Lake, CA, the company introduced us to a host of new products. One product is the company's take on a very popular staple amongst bass fisherman. Many "hate" throwing it, but there's no denying its effectiveness and long lasting popularity. Here's our look at Strike King's take on the ubiquitous soft plastic stick bait, the KVD Ocho.

An Under the Radar, Quality Trailer Bait : Reins Ax Craw
Soft plastic trailer baits are generally designed to exaggerate the appearance of a crawdad in defensive posture. As a result, the vast majority feature large, out of proportion claw sections and bodies that for some reason resemble a crawdad that's been stepped on rather than something viable. It's difficult to argue with success, however, as the profile is proven.

MONSTERBASS Launches a Mean Popper, the Mad Max
While Mosnterbass has partnered up with many manufacturers for their monthly boxes they are now designing and launching more baits that are branded under their own "Monsterbass Collection," and the newest of which is a popper dubbed the Mad Max.
Cashing In on Berkley's Powerbait Ned Rig Worm
As finesse techniques grow in number, the corresponding baits seem to get smaller and smaller. I admit, I have a tough time with some of the smaller baits because they often lead to a lot of small bites. Still, when fishing pressure is high, there's often no other alternative but to downsize your bait. Skeet Reese has a bait for just such an occasion.
Megabass Launches the Sleeper Craw and lxl SHAD TX
This season Megabass America will be adding some additional weapons to their arsenal of baits including new sizes and colors of existing lines, as well as the exciting new introduction of their next “Sleeper” bait. As a follow up to their goby styled bait the company is extending the formula to one of the most popular forages for bass, the ever popular crawfish.
Molix's Creature : A Super Sized Morsel of a Bait
My first recollection of a "creature" bait was when GYCB ran with the genre and introduced us to their Kreature bait. Since that time, we've referred to any soft plastic bait that has defies description and even some we can easily describe as simply as a creature bait - hence our Creature Fever theme.
Not Afraid of Contact - The Jackall Chubble Minnow Shaped Squarebill
The Chubble stands apart from the rest of the Jackall hardbait lineup with a squarebill lip paired with a longer body that is designed to imitate minnows and exhibit a more natural swimming action than traditional squarebill cranks. 
Taking a Walk with Megabass's New Megadog
Measuring at just over eight and a half inches and weighing just over four and a half ounces, the Megadog is a big bait by any standard, but especially so for Megabass.
Brian Schmidt Baits's One Love : The Ned Dred
With the popularity of bait products like jigs, punch skirts, and skirted bullet and nail weights, it was only a matter of time before we started to see something similar for the latest finesse craze, the Ned Rig. After sharing our discovery of Brian Schmidt Bait's Hybrid Football Jig, we learned of a new product Schmidt is tying that promises to take the finesse crowd to another level.

Archived Articles

Product Reviewed Date Posted
Z-Man & Evergreen International's Jack Hammer Stealth 3/30/21
Extending Their Line of Premium Baits : The Erie 95 SD by Nishine Lure Works 2/16/21
Another Bait Joins the Squad, Missile's Ned Bomb 2/8/21
When the Bait You Throw Must Do Something More Somehow, Let It Be Lowen-Craw
Picking Apart Rapala's BX Big Brat Squarebill 1/9/21
MagDraft Part II : We Know It Was You, Freestyle 11/30/20
Cold Water Cranking Weapon - River2Sea's Tactical Bassin' DD Crankbait 11/24/20
Catch Outdoors's Take On the Ubiquitous Bladed Jig
Megabass's Latest Lure of Unusual Size. - the Big M7.5 11/16/20
Wake 'Em Up With Spro's Wameku Shad 70 10/21/20
Missile Baits Adds a Convenient Quiver to their Arsenal of Baits 10/5/20
What Are We Going to do About RI's Man Bear Pig? 9/23/20
Just Tie It On, Toss It Out, and Crank It UP! Megabass's Deep-X LBO II 8/20/20
Bigfoot or Finesse? Nishine Lure Work's New Football Jig
Megabass of America's New Baits for 2021 7/21/20
ARK Rods Is Not a Company that Plays Small Ball 7/17/20
Hit That Hole with the Chippawa RB DD Blade by Nishine Lure Works 5/21/20
Beefier Deep Diver - The Spinbait 72 Alpha Spybait 5/10/20
Big Bite Baits Tour Toad & Suicide Shad Buzzbaits 4/12/20
Brian Schmidt Bait's Version of the RPO : The Hybrid Football Jig 3/31/20
A Collaboration Between Two of Japan's Finest, Ito & Imae - The IxI Shad 3/27/20
No Hedge In This Bait, Just Hogs : Megabass of America's SonicSide Crank
Taking Some Time with a Jr. Clone by Skinny Bear Baits 3/11/20
Cranking it Up with 6th Sense's Speed Glide 2/19/20
Shake Rattle and Sting'em with Salmo's Rattlin' Sting Jerkbait
No Joke About It, Berkley's Powerbait Jester is a Contender 12/29/19
Strike King Adds Depth to KVD's Jerkbait Arsenal 12/4/19
Getting Down and Dirty with the Swim Jig 12/1/19
Underrated Over Performer, the Jackall Rhythm Wave 11/6/19
Knock Knock Knocking on Bassie's Door - The Megabass I-Jack 11/14/19
Is Strike King's New Swimmer All The Rage? 10/14/19
Not Really Defying Gravity, But Better For the Environment : Catch Outdoors's Z.G.H.A. Underspin 10/17/19
Stanley Jigs Refreshes Their Lineup 9/28/19
Strike King's Four Wheel Drive : the KVD Squarebill Crank 9/17/19
Going With The Flow... Glider by 6th Sense Fishing 8/12/19
Why Don't You Call My Name? Evergreen and Zmans' Jack Hammer 8/1/19
The Next L.O.U.S. : 6th Sense's Cloud 9 Magnum Squarebill 7/1/19
Spice Up Your Fishing with Reaction Innovation's New Beaver Variant 6/24/19
Another Explosive, if not Diminutive Bait from Missile Baits : The Bomb Shot 6/16/19
Old School, Hand Crafted Art with PH Custom Lures's Ploppin' P 6/10/19
4x4 Cranking with Salmo's New Squarebill Crankbait 5/14/19
One Super-Sized Topwater Bait Please : Strike King's KVD Mega Dawg 5/5/19
Feel the Thunder, Lightning and the Thunder Cricket By Strike King 4/21/19
Caught Up In The Rapture That Is Omega Custom Tackle's Vibrating Jig 4/10/19
New Bait From ima Is No Fluke But It Sure Glides! 3/31/19
O.S.P.'s DoLive Stick Is Anything But Basic 3/11/19
Ned Rigging Success with the Z-Man TRD Crawz 4/12/20
Small but Mighty, the Deadly Megabass Dark Sleeper 2/28/19
As Versatile as a Pocket Knife? The Reaction Innovations Machete 2/19/19
Percolating to the Top of Your Bait List, Reins's Bubbling Shaker 2/3/19
Berkley's New MaxScent PowerBait D-Worm 1/28/19
The Versatile McRip 85 by Spro 1/11/19
Is Your Collection Complete? Wait, It's Another Vision OneTen Variant 12/20/18
Spro's Fat Papa Squarebill Backfield of #55 & #70 12/13/18
TWB : Molix's Hollow Bodied Walker 11/19/18
Basic Yet Custom at the Same Time : CLU's Live Wire BzB8t 11/1/18
The Down Low Knuckle LD by Megabass 10/17/18
Creature Fever Feature : Damiki's Air Craw 10/3/18
Molix Making Some Noise With Their New Sculpo XD Rattlin' Crankbait 5/3/18
What the Finesse : Missile Bait's Drop Craw 9/20/18
Reins Taps Into a Fish's Instinctual Memory With Their New C-Pod Creature Bait 9/9/18
Spro's Dean Rojas Bronzeye Poppin Frog 9/4/18
Optimum's Shad That Goes Boom Boom Pow! 8/19/18
Fanatik Baits Serves up a Feeding Frenzy with their Larva Plastics 8/15/18
A Squarebill with Special FX : The Megabass Knuckle 6/20/18
Crazy Glide? The Baitsanity Explorer Swimbaits 6/13/18
Slowing Down with the MagSlowl by Megabass 5/5/18
Cranking It Up with Spro's John Crew's Fat John 60 4/23/18
Crank It Up! : Berkley Fishing's Comprehensive Dredger 4/11/18
A Jig Worth More Than Just Flipping Out Over 4/9/18
Stop, Wait a Minute.. Yes, that's Megabass's Funky Flipper 4/1/18
Reaction Innovation's New One Two Shiver Punch 3/18/18
What the Enthusiast? Keitech's Easy Shaker Worm 3/11/18
From Crawler to Star, Cranking it Up with Spro's RkCrawler 55 3/7/18
New Savage Gear 3D Minnow Wobbles for Walleye 2/28/18
The Original Vision for Yuki Ito's RipBait : The Megabass Ito Shiner 2/21/18
A New Specialty Bait from Roboworm : The Ned Worm 2/4/18
Taking Aim at the Ubiquitous Stick Bait, Missile Bait's New The 48 Worm 1/17/18
Crank It Up: Megabass Eccentric X-Dad Crankbait 1/10/18
Spro's Mike McClelland McStick 95 Rip Bait 1/7/18
Ready for Battle : Damiki's Knock Out 12/25/17
Reaction Innovation's New Pocket Rocket 12/10/17
Seaspin USA's Intriguing Little Geko Jig 11/30/17
Better Late Than Never : Lucky Craft's Pointer Minnow 11/12/17
Creature Fever : Strike King's Rage Twin Tail Menace Grub 11/5/17
Spro's New Dean Rojas Bronzeye Spit Shad 10/29/17
OSPs Transformational Yamato Walking Bait 10/26/17
A Finesse Walker : ima's Skimmer 10/25/17
Return of the Vixen by Reaction Innovations 10/24/17
The Walking Baits: Selecting the Right Rod, Reel, and Line for Your Walker Arsenal 10/23/17
The Walking Baits: Top 5 Walk-The-Dog Picks 10/22/17
A Diamante in the Rough? Megabass's Latest STW Achievement 10/22/17
Squeak, Squawk, Clank - Picasso's Din-R-Bell 10/15/17
Doomsday Tackle Co's Not So Grim Reaper 3.2 10/12/17
Creature Fever : Big Bite Bait's Russ Lane Real Deal Craw 10/4/17
A Mid-Depth Crank with Built In Erratic Behavior : Spro's Little John Baby DD 9/24/17
The KJ Flat Silent - But Lethal Crank from Lucky Craft 9/17/17
Going Big with Missile Baits's Tomahawk 8.75 9/6/17
A Bait that Defies Categorization : Megabass of America's Vatalion 9/3/17
A Frog by Any Other Name Would Fight as Hard 8/30/17
A Prop Bait Not for Spying but Topwater! The X-Plose Topwater by Megabass 8/3/17
SpotSticker Baits's Puts the Q in Jig 8/2/17
Envisioning Megabass as Your Plus One 7/2/17
Strike King : A Chunk Style Trailer Bait that is All the Rage 6/11/17
Chuck and Cover with Megabass of America's Grenade 6/11/17
The Difficult to Rip Spro McStick 110 5/22/17
Double the Blades, Double the Buzz? Picasso's BuzzSaw Buzzbait! 5/11/17
Big Bite's Latest Addition to Their Squad : The Suicide Shad 5/3/17
Molix's 3 Dimensional Lover Spinnerbait Designed by Mike Iaconelli 4/30/17
Seaspin USA Enters the Market with the Bruko, a Soft Plastic Stick Bait 4/25/17
Crank It Up : Spro's John Crews Little John 50 4/16/17
Rapala's Shadow Rap Sequel - the Shad 4/8/17
What Makes Molix's SS Shad a Special Swimmer? 3/25/17
Respect YoDaddy, Big Bite Bait's Surprising Little Creature Bait 3/23/17
Crank It Up! : Storm's Arashi Squarebill Crank 3/17/17
An Easier to Fish Schooling Bait - The PDL Rig 3/12/17
Creature Fever : Huddleston's Huddlebug 3/8/17
A Better Jig? NuTech's Lures are Designed Not to Hang Up  2/8/17
Looking Lively! Live Target's Threadfin Shad Swimbait 1/22/17
Fishing Jigz with the Z Man BatwingZ Trailers 1/11/17
Stay On Top With Storm's Arashi Top Walker 11/2/16
Topwater Action with the Live Target Sunfish 9/11/16
Does One Plus One Equal More than Two? Meet the Lunkerhunt "Link" 7/6/16
Now that is Savage, Duck is on the Menu for Bass and Pike 5/10/16
Rapala's 2016 BASSMASTER Classic Introductions 3/4/16
Imitate Big Forage with the Damiki Gizzard Shad 2/7/16
Evergreen International's Call to the Amazon 2/3/16
Tie One On, Toss It Out and S-Crank It Up! 1/20/16
Rapping in the Shadows with Rapala 1/13/16
Evergreen International's Pencil Popper - the Shower Blows 1/10/15
Duo Realis Joins the L.O.U.S. Movement 1/3/15
6th Sense Crushing it in the DD Category 12/26/15
Project Prometheus Catches Fire with the DUO Onimasu Swimbait 12/6/15
Taking a Walk with Spro's Aruku Shad 11/17/15
Kickin' and Swimmin' With the Shockwave From Missile Baits 10/25/15
Is the Smaller Vibration X Worthy of Its "Jr." Title? 10/21/15
Syncing Up with the Original : Bill Lewis's Rat-L-Trap 10/8/15
Shake, Rattle, and Shimmy with Lucky Craft's RTO-Crank 9/27/15
Creating a RUCKUS With Fresh New Designs, River2Sea 9/1/15
Jackall Prepares to Launch New Hard and Softbaits at ICAST 2015 7/9/15
6th Sense's Snatch X/FRS Lipless Crank 6/10/15
Swimming Heads : Strike King's Red Eye Shad 5/27/15
It's Name Is... Mini-Me, by S.O.B. & SpotstickerBaits 5/16/15
Cashing in on the Pencil Popper with "The One" from Paycheck Baits 4/19/15
Hunting for a Big Bite with the Lunkerhunt Swim Bento 4/8/15
Get Your Bass Fix With DUO's Realis Vibration 68 G-Fix Crankbaits 3/10/15
Strike King Hits the TT Jackpot with their 10XD Crank! 1/18/15
Topwater Action with the Multi-Talented Jackall Binksy 1/14/15
Acting on a Wild Hunch with Evergreen International 1/4/15
The L-O-U-S SKT Magnum from Lucky Craft 12/25/14
Wintertime Bass Fishing with the Live Target Crappie Lipless Cranks 11/23/14
Move More Water with the PR-Labs Venom 10/29/14
Power Up With Gary Yamamoto Chikara Crankbaits 9/30/14
Goin' for a Walk with the Jackall Iobee Frog 9/2/14
Creature Fever: Gettin' Crazy With the Yamamoto PsychoDad! 5/11/14
It's What's on the Inside That Counts: The BX Swimmer From Rapala 4/28/14
Small in Size, Big in Stature, Bull Shad Swimbats' New Balsa Bull! 4/23/14
Jackall takes aim at Spybaiting with the iProp 75 2/22/14
Beyond Spybaiting: DUO Realis Jerkbait 100SP 2/12/14
Thru and Thru, Savage Gear's New Trout Inspires Confidence 1/19/14
Silent but Deadly: The Molix SB Crank 55 Silent 12/23/13
The Easy Cranking, Deep Diving Megabass Deep Six 2/2/14
FW Installment #4 : A Frog by Any Other Color is Still a Frog 9/18/13
FW Installment #3 : What's a Shrog? 9/15/13
FW Installment #2 : Twitch, Pop, n Lockin' Frogs 9/9/13
Frog Week (FW) Installment #1 : Standard Designs with a Twist 9/8/13
LureFans USA Breathing New Life into Saturated Market 7/8/13
Creature Fever: The Zoom Super Hog Is A New Take On An Old Favorite 6/21/13
Careful, It Might Bite You, Evergreen's One's Bug 4/27/13
Creature Fever : It Really Is "Da-Bomb"! 5/27/13
Creating a Buzz with the Big Bite Baits Buzzing Warmouth 5/5/13
Roman Made's Trick to Get Our Enthusiast Meter Moving 5/12/13
This Roboworm is PHAT! 5/1/13
Shallow Crankin' With the ABT X-2 Square Bill 4/11/13
Simple yet Deadly Effective, the Savage Gear Sandeel 3/31/13
Product Insight: Megabass's Blueprint of Success - The Vision OneTen 3/11/13
Creature Fever: Getting serious with the Power Team Diesel Craw 2/6/13
Double Trouble: River2Sea Twin Vibe 65 1/20/13
Creature Fever: Causing Havoc with the Berkley Hawk Hawg 1/9/13
Creature Fever: One Strong Crawfish, the Z-Man Flappin Crawz 12/4/12
Megabass Does it Again with the Vision OneTen FX and More for 2013 11/26/12
Roman Made Prepares to Introduce New Patterns Designed Specifically for the US Market 11/28/12
Zerek’s Sabre Dance Jerkbait Cuts through the Water and Price Barriers 11/7/12
Creature Fever : D&M’s Flippin Craw, Power and Finesse? 10/7/12
Creature Fever : Getting Sweet and Kinky with Reaction Innovations 9/30/12
Creature Fever : Shhhh.. Can You Keep a Secret? 9/26/12
The “Prologue” to this Worm’s Story Starts with Choices 9/23/12
Kickin' It with Evergreen's Frog Bait 8/26/12
Creature Fever: The Yamamoto Hula Swimmer is a short skirted enticer! 8/22/12
Creature Feature : The Alien Meets Doctor Octopus! 1/19/14
Biggie, Biggie, Biggie, Your Lures Hook Me… 8/8/12
Amazon Certified : KLures Peacock Ripper! 8/6/12
Creature Feature : Getting Squirrely With Big Bite Baits 5/25/12
ProducTTPreview : Robo's 4.25 Robo Minnow & a Quantum Sneak Peak 5/2/12
Ko-Man-Chi’s Serves up a Second Generation Soft Wire Spinnerbait, the Platinum Composite 4/29/12
Creature Fever: Wave Worms Tiki Stick Goes Pro and Gets Heavier and Softer 4/15/12
What the Stubby?!? : 22nd Century's Bulkier TripleTrout 2/26/12
Evolve Releases an Assortment of New Baits 2/15/12
Fishing the Perfect Storm? Use the Right Tackle 2/5/11
Fishing the Perfect Storm? Don't Forget Your Umbrella - Rig 1/31/12
Creature Fever: The Death Spiral of the Power Tackle Lateral Perch 1/3/12
Advantage Spinnerbaits offers a “flashy” alternative 12/3/11
"A-Wadda" New Colors and Configurations from TnT Baits 11/20/11
Dad, Jr., +1 ... New Baits from Megabass 11/16/11
What the.. Finessing Peacocks? Yes, with the Caribe Jig 11/5/11
Fortifying the Arsenal : Bass Patrol's New Color Options 10/26/11
What the... Finesse Jigs? : Damiki's TG Tungsten Micro Jig 10/25/11
Man It's a Hot One, Like Nine Inches : Rago Bait's Smoothie 10/9/11
The CL8 Bluegill & Crappie are More than Just a Swimbait for the Spawn 10/2/11
Jig, Wobble, and Roll with the Jigwobbler 9/25/11
Let the Revolution Begin : An Upgraded, Rebranded Spinnerbait by RMD 8/14/11
Fish Quietly and Throw a Big Stik 6/12/11
River2Sea's Dahlberg Diver Frog Kicks Bass 6/5/11
Putting the Screws to Pressured Fish : GanCraft's Screw Bait 6/1/11
Never Judge a Book by its Cover, the unassuming Jackall Crosstail Shad 4/24/11
TackleTrends from Japan : Subsurface Prop Baits 4/12/11
Huddleston Continues to Innovate : The Weedless Trout 3/17/11
Mattlures Does It Again, This Time For Tournament Anglers 3/14/11
Decoy Swimbait's HydraTail : Size Just Right - To Be Eaten! 2/22/11
New Pro-Designed Berkley HAVOC Baits debut at the Bassmaster Classic 2/17/11
Just what the Doctor Ordered, flexible spinnerbaits from Ko-Man-Chi 2/16/11
What the Finesse : A "Weightless" Jig? 2/13/11
What Do You Get When You Cross a Zara Spook and a Pop-R? 12/26/10
Peacock Bass Fishing with the Legendary Luhr Jensen Big Game Woodchopper & Amazon Ripper 12/12/10
Daiwa’s take on the Premium Saltwater Rubber Jig, the Daiwa Conch 12/5/10
Strike King's Rage Toad brings the Fury 9/11/10
Make off like a Bandit with a bounty of strikes 8/29/10
ICAST Preview : Rapala's New Offerings for 2010/11 7/1/10
ICAST Preview: I'll take one order of the "Big Mac" please 6/30/10
Dress Your Baits For Success with the Punch Skirt by Paycheck Baits 6/23/10
TackleTour's 2010 Spinnerbait Shootout! 5/15/10
Sebile Creates Some New Magic With Its Soft Swimmer 5/9/10
Spro’s Little John MD is one mean little crankbait 4/25/10
Attack both Fresh and Saltwater Species with the Slayer Swim Jig from Warbaits 3/24/10
Move, Slide, Stop ... Slammer Time! 3/09/10
A Better Tail, the Strike Pro Flex Crawfish 3/07/10
PRODUCTTPREVIEW : Italian Company Molix Joins the Bait Craze 1/25/10
ProducTTpreview: Owner Breaks into Soft Plastics and Debuts New Hooks 1/25/10
PRODUCTTPREVIEW: Berkley 2010 Classic Baits 1/21/10
Year of the Crank Bait Review : Custom Lures Unlimited Ikon/Ikon M2 1/1/10
Get Real, Koppers Live-Target Smallmouth Cranks 12/21/09
Year of the Crank Bait Review : Megabass Z Crank 11/20/09
Year of the Crank Bait Review: O.S.P.'s HPF Crank 11/12/09
Presenting TackleTour's Deep Diving Crankbait Shootout! 11/08/09
In The Mood ... For Jigs, 2009 Jig Roundup 11/1/09
An "easy" choice to fish, the Roboworm EZ Shad 10/22/09
Year of the Crank Bait Review: Rapala's Clackin' Rap 10/20/09
Wake Up Shallow Water Bass With ima Japan's Shaker 10/9/09
It's Not Just About Rods For Upstart Damiki 10/9/09
Still Not Sold on Big Baits? How About a Hybrid? : Deps Highsider 9/28/09
Shimano Lucanus Jigs: Deadly and Just Plain Fun to Fish 8/27/09
Year of the Crank Bait Review: Rapala's DT Flat 9 7/05/09
PRODUCTTPREVIEW : The Punch Skirt by Paycheck Baits 7/03/09
Concealed weapons courtesy of the CL8 Bait 9” Swimbait 6/7/09
What's a Buzz with Reaction Innovations : Introducing the Squeaky Dolphin 6/03/09
Can O.S.P.'s Blitz Sack the Competition? 5/27/09
Junk Food for a Quality Limit: JSJ's Snack Sized Trout 5/06/09
Unfinished Business: Our Soft Bodied Swimbait Tackle Drop 4/22/09
Mattlures Cranks It Up With Their Latest Masterpiece: Their Hard Bluegill Series of Baits. 2/11/09
A Smaller Pointer from Lucky Craft Targets Both Bass and Trout 1/29/09
Taking Aim with D&M Custom Baits' Sniper Spinnerbait 1/27/09
PRODUCTTPREVIEW: Berkley's 2009 Bassmaster Classic Baits 1/7/09
PRODUCTTPREVIEW : Gann's Performance Tackle 12/11/08
Match the Hatch with the Koppers LiveTarget Golden Shiner 11/5/08
Shallow, Deep, or In-between? Versatility for All Occasions: Tru-Tungsten's Tru-Life Baits 10/22/08
PRODUCTTPREVIEW : TnT Baits Wadda Bomb Jig 9/29/08
The Megabass Bumpee Hog, strong to a fault? 9/27/08
Look What's Been Hiding in Our Tackle Box: The Megabass X-80 Trick Darter 9/10/08
Looks Can Be Deceiving: the Deps Realiser 8/17/08
More Flash and Splash with the appropriately named Booyah “Bi-You Buzz” 6/15/08
A New Take On An Old, Reliable Bait: The Vertical Lures JigX 5/29/08
Hand Pour Quality + Precision Controlled Production Facilities = Roboworm 5/15/08
Optimum Bait Company Introduces Diamonds for Anglers 5/12/08
Are You Ready For Some Football!! ... Jigs? 5/08/08
Introducing the Tru-Tungsten Jason Quinn Jig 5/6/08
Finesse jigging with the Keitech Tungsten Rubber Jig Model I 5/05/08
Kevkel's New Double LouveredLeaf Spinnerbait 4/06/08
A new Swimbait entry, the Flex Phantom from Strike Pro 4/03/08
Effective bedded bass fishing with the River2Sea Nest Raider 3/18/08
A Diminutive Jerkbait That Packs a ZING! The Megabass Live-X Margay Stepcat 3/16/08
Slash’em Farther Down with Rapala’s X-Rap Deep 2/06/08
Shimano gets Jiggy with the Lucanus System 1/18/08
It's No VisionX 110, But It Is Another Jerkbait From Megabass: The LiveX Revenge 12/30/07
Is It a Crankbait or a Jerkbait? We say it's... Introducing the Lucky Craft Bevy Shad 75sp 12/24/07
Is the Lucky Craft Real Skin “really” good? 12/16/07
The surprisingly buoyant V&M Mud Bug trailer comes to life 12/4/07
Get ready to “Roumba” with ima’s new wakebait 11/28/07
Tie One On, Toss It Out & Hang On! Introducing Sworming Hornet Lure's Fish Head Spin 11/7/07
Kevkel baits "cuts in" to put a new spin on blades 10/23/07
Elbow Jerking, Tail Slapping Action: The Lucky Craft Staysee 90SP 10/11/07
Trophy Sticks, custom design, clever hydrodynamics, and a little art all rolled in one  10/08/07
Fooling Fish With The Motion of the Ocean: Sebile’s Ghost Walker 10/06/07
Flirting with Innovation: The Reaction Innovations Flirt 6.95 10/05/07
Daiwa goes after classic cranks with the amusingly named Peanut 9/19/07
A Bait With Two Personalities: The Megabass Crank/Jerk Flap Slap 9/6/07
On the Hunt for an Oversized Slashing Type Minnow Lure? Check Out the FLT Zillva! 8/19/07
Could this be the most durable spinnerbait? River2Sea’s Crystal Spin with a Polycarbonate encased head design 8/15/07
The Pointer on a diet, Lucky Craft’s “Slender” Jerkbait 8/08/07
Don't Cover Your Eyes! It's the Reaction Innovations Skinny Dipper 8/1/07
Fishing With Chips: The Persuader American E-Chip Spinnerbait 6/24/07
The Triple Trout performs a lot better than it looks! 6/11/07
Nothing Yet, to Scare the Competition: The Fish Arrow Spooky Jack 6/4/07
Predator Research Laboratories draws on hydrodynamics to build their new Shrimp lures 5/14/07
Oh What Could Have Been: The Megabass V-3 Bullet Shad and Bullet Shad Mini 4/29/07
An effective minnow bait with a Dart and Stop & Go system, the Jackall Squadminnow 95 4/25/07
MattLures Revisits Their Design and Brings To Market, The Ultimate Bluegill 4/15/07
Daiwa adds branded spinnerbaits to their lineup of lures 4/11/07
Megabass's DeepX 200T Proves Appearances Can Be Deceiving 4/04/07
Bring Life to a Familiar Design : The Persuader American Angling Double Buzzer Buzzbait 3/27/07
Meet the Berkley Powerbait Chigger Craw, the bait that helped win the Bassmaster Classic 3/8/07
What's Old is New Again, Or Is It? The River2Sea Wood'n Min 160 3/4/07
Made in Italy, Pelican handcrafts the Super Pinky from balsa-wood for its unique actions 1/11/07
Introducing the Megabass Anthrax and Anthrax 100 Topwater Baits Where Imagination is Key 12/26/06
The Crazy Action of Wood : H&T's Balsa Crank 12/21/06
River2Sea USA’s V-Joint Deep Dive minnow, a triple section lure with great action 11/30/06
Blue Fox goes big with the Vibrax Musky Buzz 11/22/06
Ready, Contact, Action! The Megabass Scream-X Jr. 11/15/06
Storm Stuffed to the Gills with exciting new lures this fall 11/08/06
Getting Back to Basics With a Quality Tie, Cooch's Wadda Jig by TnT Baits 11/01/06
The Daiwa TD Mouthwasher: A popper and a crankbait in one? 10/12/05
Caught Between a Crank and a Lipless Bait : The Lucky Craft Moonsault Crankbait 9/10/06
Hard to find, but well worth the effort...The TD Minnow Type SP 9/10/06
A Different Take on Lipless Technology : The Megabass Vibration-X Ultra 9/6/06
Shimano Butterfly Jigs are more than just “lures,” they are part of a complete system 9/04/06
A Crank Born from Innovation : RI's Limited Edition Method Crank 6/7/06
Lucky Craft goes finesse with their Flat CB MR Crankbait 5/08/06
Going lipless with Daiwa's TD Vibration 5/02/06
Keep it in motion...the NetBait Paca Craw 4/16/06
Going Old School With a Tried and True Swimbait: Sunrize Tackle's Hammerhead 4/6/06
Increase your numbers with the diminutive Live-X Smolt from Megabass 4/2/06
Cranking for bass with the River2Sea jointed V-Crank 3/13/06
The Secret is out – Secret Weapon Lures revolutionizes Spinnerbaits 3/06/06
Slow rollin’ for Salmon with the Konezone trolling flasher 3/1/06
Hand Crafted Artistry from the Deep South : Awesome Bait Company's Thundershad Crank 1/25/06
The Megabait Mega Crank wobbles with much holographic flash 1/17/06
Mark "EZ Bass" Lassagne experiments with the Kinami Palm Tree 12/21/06
Putting the Buzz in Buzzbaits : The MegaStrike Cavitron 12/08/05
Are you addicted yet? ...the Megabass Vision One-Ten's action will have you begging for more 12/5/05
This isn't your daddy's Rapala crank, the new-fangled X-Rap "Slashbait" 11/21/05
Lucky Craft's "Big Daddy Strike" Crankbait serves up consistent action 11/13/05
Combining collectability with fish a calling tease - The Megabass PopMax 10/13/05
A Bait to Lure Monster Bass : Introducing The MattLures Baby Bass Swimbait 10/5/05
The patented "automatic set hidden hook" distinguishes the LockJaw from the competition 9/25/05
What's old is new again, The Megabass Bait-X Concept 8/30/05
Good things come in small packages : Specialty Tackle USA's Flagship Bait, the Junior-D 8/2/05
Simplifying the art of the jig : CritterBait Tackle Company's Swim Jig 7/29/05
A Hot West Coast swimbait with a patented easy to rig system... the Megabait L.A. Slider 6/13/05
Standing up to be noticed, The River2Sea Stand'n Yabbie 6/21/05
The Uniquely Designed Jackall Aragon MR, is it as good as it looks? 6/09/05
Strike Pro USA's nicely finished trolling plug 5/19/05
A Lipless Crank with plenty of Teeth : Lucky Craft's LV-500Max 5/11/05
Generate surface eruptions with the Sizmic Toad 4/21/05
A Collectible and Fishable Finesse Cranking Dynamo, the Megabass Cyclone SR-X 4/15/05
The Mark Drag, by Panther Martin, adds extra enticement to trolling rigs 4/11/05
The A.C. "Real Trout," the latest in a line of modified plugs from Allan Cole 3/10/05
Not your run of the mill topwater lure, the realistic Dragonfly Popper by River2Sea USA 2/27/05
Fish a better bass trap - The Persuader American Angling, Pro Assassinator Clacker 2/16/05
MirrOlure's Popa Dog uniquely walks and barks at the surface to attract aggressive game fish 2/03/05
FoodSource's biodegradable Food Sticks really are Fish Food 12/27/04
The Bettencourt Assassin slays unsuspecting fish with distinctive tail swimming action 12/09/04
Tempt fish with a serving of Specialty Tackle's Big Bite 11/18/04
When bass desire a big meal, look to the Strike Pro DD72 10/21/04
Gary Yamamoto creates a monster of a new bait...the Kreature has arrived! 9/17/04
River2Sea makes big splashes with the Bubble Popper 8/01/04
Settling the scores with Revenge Bait's lifelike "Dart Hedz" 7/12/04
Jerking for gamefish with the Strike Pro Jer-O-Minnow 6/15/04
Updating an old friend with the latest armaments, the Excalibur Fat Free Shad 5/24/04
Culprit's Tassel Lizard taunts Bass with its skirted tail 4/26/04
Fishing sophisticated Jigs and time-honored Pigs from Uncle Josh 4/05/04
Pop-a-Long with the multi-functional topwater lure that will drive fish wild 3/22/04
Fish the wave with Kinami Bait's multi-appendage Nories Bug 3/10/04
Surface gurgling with the Panther Martin WeedWing 2/12/04
Super Speed Cranking with the Luhr Jensen Mini-Speed Trap 1/28/04
A blast from the past, re-introducing the wobbling Panther Martin Vivif swim bait 1/01/04
Pursuing multiple species with the MegaBait Live Jig 12/17/03
Drive bass crazy with Strike Pro's alluring Finesse Walking Stick 12/11/03
The Snag Proof Wiggle Wog, an exciting new top water bass lure 5/24/04
Reel Pearl, a creative double blade propelling inline spinner 10/23/03
Explosive topwater action produced by Strike Pro's Gobi Popper 10/09/03
Time for a tournament quality alternative? Welcome the premium grade Classic Shad by Strike Pro 9/22/03
A sweet taste that carp can't resist, Uncle Josh Carp Bait 9/17/03
Cotee turns jig heads with the swirling Crankin' JigLip 9/14/03
Advanced trapping with Bass pro Shop's XPS Extreme Rattle Shad 9/01/03
Tail Whipping design delivers strikes, introducing the new Lucky Craft Live Pointer 8/25/03
Fish like never before with the multiple action Gee-min-ee lure 8/18/03
The Terminator T1 is still among the best when it comes to Titanium Spinnerbait Design 7/07/03
A clever way to challenge toothy gamefish, the Rollo System 6/19/03
An innovative enhancement to soft jerkbaits, the Buttoneye Jerk 5/20/03
When nature calls for a natural presentation, look to the Clear Water Lures 5/15/03
Daiwa expands lure offerings with exciting new Team Daiwa models and colors 4/07/03
Revisit an old friend, the Kastmaster, perhaps the most versatile lure ever created  3/05/03
Crave Gravy, a catfish attractant that will jitter some taste buds 2/24/03
The Wigston Tassie truly bites like the Devil 2/1/03
It's a Top Secret... the AminoGel Trout attractant has arrived from Europe 11/24/02
A fresh spin on the original trout magnet, the new Holographic spinners by Panther Martin 11/07/02
Berkley's Rattl'r aims to drive fish into a Frenzy 11/03/02
The Squidy Mangler, an inline spinner that will spin 100% of the time 9/26/02
A flexible mutant creature bait, the popular Zoom Baby Brush Hog 8/20/02
The Yozuri Mag-Minnows, magnets for gamefish? 7/15/02
Arriving to stores near you.  New tackle with a new twist for 2003 6/19/02
A lethal new weapon in the hunt for hard hitting Stripers, the SPRO Prime Bucktail Jig 5/01/02
If they aren't biting, throw a uniquely lifelike new spinner, the Tantrum! 4/11/02
SPRO Chug Minnow, a harmonious blend of a popper and a spook...generates good top water action 3/20/02
Spoon? Spinner? Buzzbait? Nemire creates one of the most flexible new lures, and bass can't resist it! 2/24/02
New Harrison Hoge Superior Frog... for superior top water action! 2/12/02
Envision Lures strives to develop the "Perfect Jig" 2/11/02
VPR-PRO LBM spinnerbait with Titanium Nitenol wire 1/29/02
VPR-PRO LBM... just another spinnerbait? 1/15/02
Deadly Deep Diver...Norman Deep Little "N" 12/08/01
The scent of shad...B.A.N.G. Fish Attractant 11/23/01
Lures for the Backcountry: The "Must Have" arsenal 9/02/01
Targeting Bass in cold weather? ...turn to Yamamoto's Hula Grub 12/08/00









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