Raining New Baits at the ISE 2012 Sacramento Show

Introduction: Rainy weather couldn’t keep hard-core anglers away from the ISE Sacramento show, and though it was a cold wet day in Northern California there were still plenty of manufacturers showcasing their new offerings for the 2012 season. Perhaps the greater threat to attendance was the NFC playoff game between the NY Giants and the local San Francisco 49ers. The aisles were filled with a sea of red jerseys with many anglers looking to learn more about the latest offerings and get a few early season deals in before the big game.

Pro Angler and Ultimate Bass Radio Host Kent Brown is once again the ambassador for the show and was busy sharing his knowledge with anglers both on the show floor and on top of the test tank

River2Sea: The ISE Sacramento show always kicks of the show season for us but it is always hard to say whether manufacturers will really be showing anything truly “new” as most are just starting to ship the products unveiled at ICAST from the previous year. We were happy to find a few nuggets this year, starting with the team from River2Sea where pro anglers Ish and John Murray have been busy working on new lures which will ultimately become available at the Classic.

The Bling is a new premium spinnerbait from River2Sea

The Bling features extremely thin yet durable blades

The R2S “Bling” is a new light wire spinnerbait which features a detailed head complete with gills on the underside. The blades are extremely thin and light yet durable. At the show we snapped them back and forth and the brass alloy though thin was very resilient. The blades are designed to spin up quickly and there will be three combinations including a double willow, a tandem, and a Colorado-Indiana. Each blade is armed with a 5/0 R2S hook and the blades will be available in two sizes and six colors. These new spinnerbaits will retail for $7.99 each when they launch in the next few months.

Also new is a line of squarebill cranks called "Big E"

Also around the corner is a new series of squarebilled crankbaits called the Big E, with smaller versions called the Big E Smalls and the larger version called the Big E Papa. These crankbaits feature very detailed patterns, how detailed? How about the “Abalone Shad” which uses actual abalone finished into the head of the lure for extra flash.

Talk about details, the Abalone Shad actually uses Abalone in the cheeks

There are a whole slew of new patterns covering everything from shad to crawfish and as you might expect from Ish series lures they feature creative names like “I know it” for the Sexy Shad, as in “I’m Sexy and I know it.” Each lure will be available in either a silent or loud versions which feature a single knocker. All sizes will retail for $8,49 each and will also be available shortly after the Classic.