Best Soft Lure: Winning the New Product Showcase Best of Show - Soft Lure category was the brand new Live Target Hollow Body Sunfish. This lure is like a hollow body frog, only with the unique and easily identifiable profile of a sunfish,

This floating lure mimics a juvenile sunfish that is breaking the surface of the water to escape predatory fish like largemouth bass. The weedless design makes it easy to work the bait around and over thick cover, and it can be walked slowly with a 180 degree swing, or worked fast to create a bubble trail.

The Hollow Body Sunfish is armed with custom Trokar hooks and the soft body collapses easily to expose the hook when struck. Live Target will be offering the new bait in two sizes, a 3" and 3 1/2", and in twelve amazingly realistic patterns that can mimic a wide variety of juvenile bluegill and assorted sunfish.

Dace: For anglers that are looking to match the hatch of their local reservoirs, streams, and rivers is the brand new Dace. This tiny new jerkbait is available in 2 1/2" and 3" models and is able to dive down to a maximum of 4 feet for the smaller model, and 5 feet for the larger version. Though tiny these lures feature a weight transfer system and deliver a slow sinking action. The Dace is designed to target a wide variety of fish including trout, bass, and even walleye.

Goby: If you fish in the Great Lakes or Northern Regions then chances are you have seen or caught gobies. These invasive species are preyed upon by larger fish and this ICAST Live Target helps anglers capitalize on this fact by offering new Goby swimbaits that are designed for Smallmouth Bass, Walleye, and Northern Pike. These new baits are available in three sizes, 3 1/4", 3 5/8", and 4" and two tail configurations, a paddle and curly tail. The Goby is ready to fish right out of the package and comes pre-rigged with a built in weight system and premium top hook. Each bait comes three to a package.

Grant Koppers certainly knows how to design and build winning baits and since 2007 LiveTarget has grown to become one of the most well known soft and hardbait manufacturers in the world. The company has been awarded the "Best of Show" honors for multiple baits in 2010, 2011, 2012, 2013, and now 2015! That is quite a streak and we look forward to seeing what the company comes up with next.