USA Custom Rods launches Mossy Oak Camouflage rods at ICAST and Wins

Introduction: USA Custom Rods a newcomer to the rod space debuted their Mossy Oak Camouflage at ICAST this year and received a huge reception from both buyers and press when they beat other rod manufacturers including the biggest names in the industry by taking "Best of Show" in the Freshwater rod category. 

No your not looking at rods made out of tree branches, USA Custom Rods introduces camouflage fishing rods

USA Custom Rods is a new company but their design team has more than forty  years of combined experience in fishing rod design and manufacturing. In fact, the two founders Chris Williamson and Dennis Ball both worked at branded custom rod companies for years before they decided to create a brand of their own.

USA Custom Rods has an exclusive partnership to use Mossy Oak's popular and recognizable patterns

The two of them have designed and built rods that continue to exist today within other brands and when they created their own offering they wanted something unique. They knew how to build a quality rod when it came to look and feel but they wanted a way to differentiate their offering. Releasing another rod that performed well wasn't enough, they wanted something that had unique cosmetics. What they came up with is a functional new look and feel. 

The reel seat is coated all the way down to the clamp and threads

They found a way to introduce liquid graphics into their fishing rods. This innovative process allows the entire rod to feature graphics, that includes the blank, the reel seat, and even the guides themselves. They secured a license with Haas Outdoors, the legendary makers of Mossy Oak brand camouflage and proceeded to build a truly camouflaged rod, one where the guides blend into the blanks themselves.

A look at the spinning rod seats

At this ICAST USA Custom rods introduced seventeen models that feature the Mossy Oak look which is instantly recognizable to countless outdoorsmen. They stressed that these are not value rods under camo, but are hand picked designs with proven actions and equally impressive performance and durability.

Even the Pac Bay and Fuji Hardloy guides are completely camouflaged

While other manufacturers have attempted camouflage rods in the past none are able to use Mossy Oak's popular patterns, and only USA Custom Rods has a process that can cover all the individual components. At the time of launch there are three patterns available including Mossy Oak Break-Up, Mossy Oak Duck Blind, and even Mossy Oak Pink Camo.

The Mossy Oak Pink Camo rods feature EVA cork grips while the Duck Blind and Break Up patterns make use of cork grips

So who might be interested in a camo rod? How about hunters? It is well known that there is a huge crossover between outdoorsmen who enjoy hunting and fishing and in the hunting industry just about everything you can think of from hunting bows and rifles to boots is camouflaged. When a hunter is sitting in a duck blind he or she can carry one of these rods and fish without holding a rod that looks foreign or stands out, like many of the brightly colored rods that exist today.