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Interview &
Event Article:
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The Bait Barn,
Catering to Tournament Anglers 24 Hours a Day
(continued)
  The center of the store is
loaded with traditional convenience store items like candy, chips, and other
groceries. There is a small deli section in the back where there are sandwiches
and an assortment of beverages. Then there is the surrounding area where every
single nook and cranny in the store is stocked chock full with tackle.
Manny and Aman show us some high
end swimbaits
Retail real estate is
maximized to a level we haven’t seen before, imagine reaching for a beer looking
up and seeing a variety of Huds hanging on pegs above the fridge.
When Manny bought the store this
center aisle was all the tackle that the Baitbarn had
While the Bait Barn does
stock some rods and reels these items are really limited by space so the store’s
real strength is on lures. Manny orders lots of tackle for local customers, and
if he doesn’t have it in stock he will go to great lengths to get even single
unit orders of rods or reels.
Manny shows Zander the latest
Revenge baits off the "new" hot items wall
But when it comes to baits
the store has just about everything anglers would want in the region, and a lot
of effort has been put into bringing the latest and greatest premium swimbait
and Japanese branded bait offerings.
The Baitbarn does have rods and
reels but with limited space the store is mostly dedicated to baits, but they
are willing to special order just about anything for anglers
The Bait Barn also offers
live bait and has minnows, worms, and crawdads. They are able to offer such a
wide selection of baits because of the other half of their business. During the
slow season tackle sales obviously dip, but the Bait Barn is able to maintain
stock levels because of their convenience and fuel sales. Whether it is
gasoline, propane, or a beer the Bait Barn is a one stop shop to get you
refueled.
The store also sells live bait
including minnows, worms, and crawdads
So what is the next step
for the Bait Barn? They plan to grow their online business, and while the
company already has a webstore online we were told by Aman that a brand new
e-tail site will soon go live that offers increased functionality and a much
greater number of products to consumers.
We say goodbye to Manny and
Aman...
Conclusion: Keeping
a tackle shop open 24 hours a day is a challenge but the Bait Barn’s formula
works and the shop is able to provide anglers with a wide assortment of high end
lures day and night. Unlike other tackle stores the Bait Barn is a one stop shop
for food, drinks, and even unleaded so you can reload before hitting your
fishing destination at any time of the night or early morning.
...and fill up our truck for the
ride home. The Baitbarn is a great place to stop when heading to Lake McClure or
Don Pedro, but anglers can also order online from the Baitbarn webstore
While this is certainly a
major plus for regional anglers in the Modesto-Waterford area the two brothers
are fast expanding their business with online sales. It is great to hear about
the growth story behind the Bait Barn as well as the shop’s commitment to high
end and hard to find lures, and we will enthusiastically watch how they develop
in the years to come.
Visit the
Baitbarn Online Store for
the latest specials
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