Introduction: Primarily known as an aftermarket upgrade component manufacturer, Gomexus has quickly expanded their product offering by branching out into the swimbait, reel, and tool segments. This ICAST the company unveiled an array of new products that leverages their expertise in CNC manufacturing.

Checking out the Gomexus booth at ICAST

Cyberbait 210F: Computer Numerical Control (CNC) manufacturing is an expensive, but very precise, manufacturing process that utilizes the computer operation of machining tools. This process is common for the fabrication of tools, other machinery components, aluminum reels, just to name a few. It is not common to use CNC as the primary process to build swimbaits, which is exactly what Gomexus does on their Cyberbait Series.  

The Cyberbait 240 was Gomexus's first swimbait and is produced by their subsidiary VIX Custom in South Korea

Earlier this season the company unveiled the Cyberbait 240 which it sells directly to consumers for $129 and comes with an interchangeable lip and multiple tails that change this full sized swimbait from a glide to a wake, and even a crankdown. This ICAST the company unveiled a smaller 210 floating bait with a more shad like profile which features the same machined precision but with some additional features. This bait includes a light stick in the head designed for easier surface tracking in low light, a weight adjustment system, a customizable rear section, and even interchangeable wings that turn it into a crawler. Price has yet to be announced but expect the new bait to start making it to US shores late this season.

At ICAST Gomexus previewed their second bait the Cyberbait 210F

Reels and Housings: Expanding their use of their CNC process and machines Gomexus is also introducing new aluminum frame upgrades that can be used with or without their matching upgrade handles. One of their first introductions is a aluminum reel frame for Penn Senator reels which is designed to add additional rigidity, as well as refresh the look of the classic reel. These frames are available now for $59.95.

Gomexus expanded into multiple new segments this ICAST. The common theme? Precision metal work.

But why stop at just frames? Gomexus is also building complete reels now and their first introductions are traditional round reels for saltwater, including a jigging and trolling reel. These reels are designed to stand up to big inshore and offshore fish with an all machined design, high strength brass gearing, carbon fiber drag system, all fitted to a easy to manage narrow spool design.

The company is building aluminum reel frames like this one for Penn Senator reels

As with other Gomexus offerings the goal of the reel is to provide a strong product at an aggressive price and the Slow Pitch jigging reel (LS20) retails for only $259.99 and comes backed with a 1 year free exchange and 3 year free reel repair and service (in the US), and lifelong free parts for maintenance. 

The LS20 Captain's Choice Slow Pitch jigging reel is just an example of what Gomexus is building in addition to aftermarket handles and knobs

Tools and Accessories: Gomexus is also making a big push into fishing tools and accessories and is launching titanium fishing pliers that are completely CNC machined and come with a split ring tip and a tungsten carbide line cutter. These premium pliers retail for $159 or $179 bundled with a molded leather sheath and Kevlar lanyard.

Gomexus now offers a complete range of metal tools including knives and fish grippers

The Gomexus Plier X is a high-end tool constructed from titanium

The company is also introducing an assortment of knives, aluminum grippers, and even an rechargeable digital grip/scale. This new grip-scale looks higher-end than traditional scales and features a USB-C rechargeable battery embedded into the grip that powers an easy to read OLED screen. The tool is designed for both fresh and saltwater use, features stainless steel jaws and is waterproof with an IPX7 rating. Pricing has yet to be announced but we know it will be more expensive than the non-digital Gomexus Aluminum fish gripper with spring loaded scale which retails for $44.95.

The Gomexus Digital Fish Grip features a rechargeable battery and detailed OLED screen

Our Quick Take: Gomexus is leaning in deep to their CNC capabilities and is introducing a much wider range of tackle than we expected from a brand that was best known for their aggressively priced handle and upgrade options. The latest products including the Cyberbait, in-house reels, and well designed tools will go a long way to help shed the image of making KO knobs, and also demonstrates the wide spectrum of products that the company can offer. In addition to the mentioned products they are even launching marine and hunting products that range from a stainless steel boat steering knob to aluminum scope rings for picatinny and weaver rails. The company clearly knows how to build quality metal products and make them affordable to consumers.  This is the ICAST that Gomexus really established itself as more than just an reel parts company, but a full-fledged tackle brand with expertise in both metal component design and manufacturing.