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Rod Review


Purple Reign : Phenix's Reinvigorated M1 is a Winner (continued)

Design & Ergonomics: There have been manufacturers in the past using the blank's own material to form the rod handle, but not with the same approach that Phenix has taken with the M1. Instead of integrating the reel seat with the blank through the use of ski-binding type reel seat, Phenix makes the blank small enough to still fit a skeletal reel seat.

A closeup of the proprietary reel seat.

Additionally, with the M1, Phenix is still using cork as the grip material behind the reel seat. From there, the blank widens towards the butt end to serve as the back end handle with no grip material. Then Phenix caps off the blank with a plastic plug featuring the company's logo. It's clean, different and unique.

Guides are stainless steel framed SiCs by Essex.

The rod's blank flutes out after the handle to the end

The rod itself comes in at a respectable weight for a plus seven foot stick rated with a medium heavy power. Of course, as mentioned earlier, not all power ratings are created equal with Phenix, but the MX72MH still comes in with a very respectable weight and balance. That custom fabricated carbon fiber reel seat is also very comfortable all through casting to working your bait and battling your catch.

Phenix caps the end with their logo.

Hook keeper option one

If there's one area of design I don't like on this stick it's the bait keeper decision. I'm of the mind either you place it in front of the reel seat, or don't provide one at all. Phenix actually offers two options. One with the hole drilled in the trigger of the reel seat, and another with a more traditional hangar on the rod, but behind the cork handle. Both of these placements, if used, put the angler in peril of impaling themselves when picking up the combo from the deck. I know, because I've done it - several times - so now, when I see a rod with keeper options similar to these, I simply use the frame of the first guide or hook my bait at the top of my reel - if it's a reel I don't care about scratching.

Hook keeper option two.

Lab Results for Phenix Rods M1 MX72MH

Avg RoD
Measured Weight (oz)
Balance Point (inches)
Balancing Torque (ft lbs)
Phenix Rods M1 MX72MH
2017 MBR843C GLX
TSFO >100 Rod Avg


Medium Pwr Avg

Detailing at the top of the handle assembly

Detailing at the end of the cork portion handle

Price & Applications: Phenix's latest generation M1 MX72MH comes in with a price tag of $175. That's about $5 less than the previous generation yet with a more unique and aggressive style and better sensitivity. I'd say that's a win all around.

This stick is an excellent candidate for one M1 casting rod to rule them all even if it is on the lighter side of medium heavy. It wouldn't be a new Phenix stick, after-all, if we didn't question their power rating system.


Phenix Rods M1 MX72MH Ratings (?/10)

Construction/Quality Super clean build 9
Performance More sensitive than the previous generation M1 8.5
Price Phenix refreshed the series, kept the same components and lowered the price by $5 8
Features Improved blank design, same basic line of components 7.5
Design (Ergonomics) A smart looking stick that's light with decent balance 8
Application A good, Search for One candidate 8

Total Score


Ratings Key: 1 = terrible : 2 = poor : 3 = lacking : 4 = sub par : 5 = mediocre : 6 = fair : 7 = good : 8 = great : 9 = excellent : 10 = unbelievable!
For More Details of the updated rating system visit our explanation here


Pluses and Minuses:


+ Cool new styling - Placement of hook keepers
+ More sensitive than previous M1  
+ Relatively light  
+ Handles extremely well  

Just a few short weeks into the season and I may have already found my favorite rod and reel combo for the year

Conclusion: Phenix, I never meant to cause you any sorrow. I never meant to cause you any pain, but just a few short weeks into the season and I'm laughing, because I may have already found my favorite rod and reel combo for the year.


The more I fished with the MX72MH, the more I liked it. Looking down and seeing those purple hues throughout the handle, rearing back to make a long cast, and that smooth power curve when a fish was at the end of the line. Phenix has positioned their new M1 series for mainstream success, and this is certainly not the last rod from the series I will be fishing this year.


It is, however, first to raise its hand and be noticed for review, and in our search for that one stick to define the series, thanks to a new, enthusiast level look and contagious feel out on the water, the MX72MH from Phenix wins this Editor's Choice Award. Sometimes when manufacturers move from one generation to the next they offer refinements and evolutionary changes, but with this latest M1 rods Phenix has definitely gone far beyond to provide anglers with significant improvements in performance, styling, and sheer fun factor.


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