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A behind the scenes look at the new and improved Tackle Warehouse (continued)


Next we moved into the buying area, each of the buyers has their own stations in close vicinity to management. Rich and Corey (Corey is one of the original guys from the TW early days and can be frequently seen on the companyís VLOGís introducing new products) both have offices in this central location where they can quickly interact with both the buying and customer service department.


Joey Reggio, one of the Senior Buyers and purchases Reels, Rods and Line


The Customer Service department is run by BT (Brandon Taylor) and after talking to him it was clear how passionate he was about customer service. BT remarked that he personally was not satisfied with some of the customer service he had experienced from other organizations and that it is his goal was to continually beat the expectations of consumers and elevate the standard in the industry.


Brandon Taylor (BT) heads up the Customer Service Department


For this reason they have hired real anglers that can provide not just service but a true understanding of customer applications so that they are better able to make quality recommendations. The Customer Service team is there to assist customer with the complete gamut of questions as well as address any concerns after the sale.


A team of Customer Service staff mans the phones


As we walked further down a rather long hallway we then came across four photo labs as well as a large post graphics post processing department. This department does the images for all the brands in the building and is responsible for those high quality pictures you see on the TW site when you browse the product pages. If Cal was on the tour he would have no doubt been drooling over the photo studios, backdrops and lighting equipment. Heck, we should have brought Ms. Casey down for a shoot!


Going down the hall there are offices for web designers and post processing labs


A look inside one of the photo labs


Also upstairs is an area for social gatherings as well as conference rooms for vendor meetings and a balcony with a great view of the surrounding valley. This is the same balcony that you can see Corey doing occasional product videos on. It was quickly becoming evident that the team at Tackle Warehouse does everything they can to create a positive work environment for employees, but we hadnít seen anything yet.


One of two employee gathering areas


Next Section: A full size tennis court in the warehouse?










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