One-on-one with Quantum's VP of Marketing, Bob Bagby (continued)
Can you offer us any insight about what we can expect to see at the upcoming
Bagby: I am keeping ICAST
a secret, but as always we will have a number of new products for both the
recreational angler and the avid angler. And as always, there will be some
technology that is new to the fishing industry.
Here's a nice
Brown trout caught on Quantum spinning gear
We have noticed Quantum is very involved with pro
anglers on the tour, and you have a very impressive pro staff that includes some
of the biggest names in the business, like Kevin Van Dam. What role do they play
in the product development, if any?
Bagby: Our guys are
involved in the whole process. Not only do they represent us, we rely heavily on
their input in how our products perform and any upcoming trends. We have a
formal meeting every year as well as attend tournaments to see them frequently.
Each of the marketing guys has a close personal relationship with them and there
are frequent phone calls. They were responsible for identifying the need for
faster retrieves and the result was the Tour Edition Burner. Most of them were
involved in developing their own rod actions in the new Tour Edition PT
Signature Series. We truly let them develop and spec their own rods and we must
have built hundreds of samples before we got them dialed in and everyone thought
each rod was perfect.
A nice Red
landed on Quantum light tackle
In 2005 we saw a significant Quantum push into
saltwater, which is traditionally a challenging segment to play in because of
brand loyalty, stricter requirements placed on reel durability, etc.. Has the
introduction of your new saltwater products been successful?
Bagby: We have almost
surprised ourselves at how well our products have been received and the amount
of buzz created around Quantum saltwater products. It just reinforces to us that
if you do your homework in understanding the market and build the right product
you can earn your way into a market. We definitely look at it that way; we are
earning our way in by doing the right thing.
plays tug-o-war with a huge sturgeon
You really started something with your distinctive
titanium vacuum deposition coating on your PT reels, and not only does our staff
like them but we get many positive comments about the unique finish from our
readers too. Can you tell us how you came up with the design, and is it
something that we can expect to see more of in future products?
Bagby: We were looking at
various coatings and materials that could help in protecting our PT products and
improve the performance. We were looking at the titanium coating because it is
very durable and corrosion resistant. However, we were nervous about the colors
thinking that many macho anglers would not like a reel with pink and purple in
the coloration. Ironically, we had a pro staff meeting and had this reel in the
industrial design area. Some of the guys saw it and insisted that we introduce
it stating it was the coolest thing they had ever seen. They were right, and it
has become one of our best selling spinning reels. You will definitely see us
focus on innovative materials and finishes in the future. The Tour Edition blue
finish is another type of titanium coating and our innovative Saltgard finish on
our PT saltwater line-up features six different layers of corrosion protection.
Quantum Saltwater Cabo PT trolling reel, Bob was able to land this huge white
sturgeon that weighed over 200 pounds
In closing is there anything else you would like
to say to TackleTour readers?
Bagby: In closing, let me
assure the readers that we are firmly committed to building the finest, most
innovative fishing products that we possibly can. We continue to invest more
each year into product development and will be introducing a steady stream of
new products in all our brands for recreational to avid anglers, salt to fresh.
Also expect innovation in particular specie markets like the Zebco Slabseeker
line which has taken the panfish market by storm. We listen to the market and
try to stay current with trends so if any of the readers have a suggestion of
how we can improve or make a product better just drop us a line.
TackleTour would like
to sincerely thank Bob Bagby for sitting down with us and answering questions
for our readers during our one-on-one session.