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ICAST 2017 Coverage



In addition to the Conquest G.Loomis goes PRO, IMX-PRO Reaction


Date: 7/12/17
Location: Orlando, FL
Admission: Buyers & Press Only
Manufacturer: G.Loomis
Reviewer: Zander

Introduction: The Conquest introduction was definitely the big rod launch for G.Loomis, and Shimano, but there was also a lot of buzz at the show surrounding the introduction of the more “affordable” IMX-PRO reaction rods which join the company’s ‘Bottom Contact’ rods to expand the IMX-PRO series into G. Loomis’ largest range of rods for all current bass fishing techniques.


The Conquest was the star of the G.Loomis booth but the company knows that not everyone will be willing to shell out 650 dollars for a new rod, this one is truly for enthusiasts


Bruce from G.Loomis shows us the complete line of Conquest rods

The new IMX-PRO series adds 27 rods for lure specific uses, including crankbaits, swimbaits, spinnerbaits, umbrella rigs, topwater and frogs. These rods essentially will replace many of the application specific sub-series rods that G.Loomis has had in the past, helping unify and simply the company’s mid-range product offering.


Designed to be a much more mainstream series the IMX-PRO replaces many niche lines

These IMX-PRO reaction rods feature blanks designed with new G. Loomis materials - a blend of resin and fibers to deliver improved strength to weight ratios, come loaded with a Fuji ‘K’ frame Alconite guide train, and more fishing comfort from increased palm swell in the ergonomically shaped the cork grips.


Each of these rods are application specific

Overall the new rods are up to 15% lighter than previous IMX rods and are all optimally designed to fish specific techniques with the multi-taper technology.


The team at G.Loomis employed strategic scrim placements to create these specific tapers and enhance the action for each intended technique.


The rods make use of Fuji K Series guides with Alconite rings


In terms of styling the IMX-PRO rods are clean, perhaps even understated, with a matte blanks and a little bit of green threading throughout.


Dave Brinkerhoff was heavily involved in the design of the new Conquest and IMX-Pro rods and shows us the new rods. This year G.Loomis has something for mainstream and enthusiast anglers

These new IMX-PRO reaction rods are becoming available now and will retail for about half of what a Conquest rod will set you back at $315 to $375 dollars each. I’ve had the opportunity to fish the new rods and they pair well with the new Curado 200K reels both in terms of balance and styling, perhaps even more so than the company’s new Curado rods, which are half the cost. Choices, choices…









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