Taking Match the Hatch to the next Level, Live
Target's new "Yearling"
||Buyers & Press Only
Introduction: Live Target kicked things off at ICAST by holding a press
conference prior to the start of the floor events. Building on their founding
principles of matching the hatch the company took last year BaitBall Series to
the next level with the introduction of the "Yearling" concept.
Packing a lot of hatchlings into a single bait,
meet the new Live Target Yearling
Yearling: The Bait Ball Series already had a very realistic
finish and the team took that and created a new version which focused on schools
of even smaller baitfish. Designed around nature's own baitfish hatchery these
lures focus on hatchlings.
The Yearling Bait Ball lures will be available in
a number of configurations including topwater baits
Lead designer Tobias Weigand states “When all fish hatch from an
egg, they’re tiny in mass. Hatchlings; such as alevin and fry, are generally
eaten by very small fish and other baitfish. However, when they become
yearlings, they are large enough to be foraged upon by game fish.” It is these
year old baitfish that make up the new Yearling™ BaitBall. Weigand continues,
“We know that game fish eat yearlings but we’ve never been able to match the
hatch before unless we use a tiny lure.” Clustering yearlings into a BaitBall
configuration creates a natural presentation in a tool that is large enough to
cast with adequate hooks to target larger game fish.
A look at some of the different patterns
The Yearling BaitBall series
has been created around eleven distinct lure tools for technique specific
applications: Squarebills: 2 sizes / 5 colors, Crankbaits: 3 sizes/dive depths /
5 colors, Jerkbaits: 2 sizes / 6 colors, Rattlebaits: 2 sizes / 5 colors and
Walking baits: 2 sizes / 4 colors. The Yearling BaitBall will be available to
retail partners in August and to consumers in September 2014 and retail for
$17.99 MSRP per lure.
Saltwater Anglers get a new weapon, the Hybrid
Shrimp: Live Target didn't leave saltwater anglers out either and followed
up on last year's Rigged Shrimp with the new Hybrid Shrimp.
Shrimp has a hard lure body combined with soft legs to create a natural swimming
appearance and action.
Lots of patterns to pick from to match the hatch
Shrimp will be available in two sizes: 3 1/2” and 4” and eight colors which are
similar to many of the colors introduced in soft Shrimp. Several of the Hybrid
Shrimp colors will also offer flash attraction built into the design.
Grant Koppers, owner and lead designer at Live
Target shows us the Yearling
The lure is
armed with a belly hook which is designed to help reduce snags. In addition the
existing Rigged Shrimp (soft) product line-up will be enhanced with 2 new colors
in both 3” and 4” sizes. The Hybrid Shrimp will retail for$14.49. and will be
available around December 1, 2014.