ORCA Lights Up the Premium Cooler Market
||Las Vegas, NV
||Buyers & Press Only
Introduction: When I think premium coolers the
first name that usually comes to mind is Yeti, a company that has built up a
strong following among guides and hardcore anglers on both coasts, but if there
was one thing that was clear at ICAST was there is a lot of competition in the
premium cooler market. Unlike traditional run of the mill coolers these purpose
built offerings are designed to keep ice longer, survive the toughest
situations, and are built with extremely rugged features.
ORCA manufactures premium coolers for anglers
“ORCA” is short for Outdoor Recreation Company of America
and manufactures premium 100% Made-in-America coolers. The company was founded
by Jim Ford and Cliff Walker, two veterans of the building industry and avid
hunters and anglers. They started ORCA with the vision of producing high end
outdoor products made in the USA. Today the company offers a complete range of
coolers designed to go wherever you choose to. While all of the high-end cooler
manufacturers highlight the ability to keep ice and contents cooler longer ORCA
introduced a differentiating feature in their latest cooler.
Open this cooler up and it illuminates the
interior with LEDs!
At the show they introduced what is described as the “world’s
first roto-molded lighted cooler” called the LiddUp. The LiddUp features built
in LED lighting that illuminates the interior of the cooler by opening the lid.
This integrated lighting system requires no assembly and is powered by
replaceable AA batteries. The LED lights can be swapped out with different
colors and are completely sealed so they do not come in contact with water and
are considered food safe. Because they are LEDs they do not generate heat there
is no effect on the ice.
The LED lights can be interchanged
The LiddUp comes with all the other features the company is known
for, including a lid gasket for a tight seal, extendable flex-grip handles for
comfortable carrying and an easy flow drainage spout. The LiddUp has plenty of
insulation for maximum cold retention and is designed to keep the freshness of
stowed items for up to 10 days!
Besides LEDs the ORCA has all the usual rugged
features like secure rubber latches
Bill Terry, VP of Sales, shows us the new LiddUp
The new ORCA lighted cooler will be become available November 1st
in 58, 75 and 140 quart sizes. There will be four colors called The Blue Water
(white), The Cure (pink), The Plains (beige), and The Wilderness (green). So how
much will the LiddUp cost? A 75qt model will retail for $749 dollars, just what
you might expect for a “premium” cooler.