More Than Just A
REVELATION From Batson Enterprises
||Las Vegas, NV
||Buyers & Press Only
Enterprises is one of the largest manufacturers and suppliers of rod blanks and
components in the entire world. Based in Washington state, they carry several
brands like RainShadow, Alps, and Forecast under their name. While they supply
parts to many individual rod builders, they also deal with some of the largest
rod companies around. This year at ICAST, they unleashed not only a variety of
new products, but a whole new image as well.
Batson is one of the largest supplier of rod
blanks and components and this ICAST rolled out a plethora of new designs
REVELATION Rod Blanks:
These brand new blanks sit just below the RX8 series, and are said to offer
extreme performance for the price. These satin-black blanks took 18 months of
research, development, and testing to perfect, and are comprised of 43 million
modulus material made with the highest quality manufacturing processes. They
tout such features as Optimized Wall Thickness (OWT), Proprietary Tip
Reinforcement (PTR), and Proprietary Modulus Positioning (PMP), to name just a
few. The included “High Density SC” (HDSC) technology supposedly makes these
rods up to 30% lighter and 100% stronger than the closest competitor, all in a
more streamlined package. Blanks are available in 14 spinning and 12 casting
models, each with a fast or extra-fast action. Pre-orders are available now, and
they begin shipping August 1st. Look for these to carry an MSRP of
$32.00 to $120.00.
A RainShadow test rod
New from Alps are the new TexTouch series of reel seats. As the finest graphite
reel seats to date from Alps, these feature three cutouts: one small cutout on
each side that features an insert made of woven Texalium material (select
models) to amplify blank feel, and one large blank cutout to maximize
blank-to-finger contact. These ergonomic seats also sport double CNC machined
locking nuts, and a lightweight, reinforced double-keyed hood to eliminate hood
spin. There will be 14 sizes with 4 body/hood colors available. Look for these
around August 1st with an MSRP of $18.00.
The new high end Alps TexTouch reel seats
Alps Split Reel
Split reel seats from Alps feature a two-piece design for maximum blank contact.
Each seat features a threaded barrel with SS304 stainless hood, and black main
bodies with or without a soft touch coating. These will be offered in 12
different sizes and 4 various hood colors. Look for these in August with an MSRP
of $10.00 for both casting or spinning models.
The TexTouch mounted on a test rod
Batson may not build branded rods but there were
a whole lot of manufacturers at ICAST using their components
Alps Wave Form
Wave Form reel seats sport an elegant rising and falling wave profile that
should look great on any high-end rod build. Precision CNC machined from marine
grade aluminum then given a hard anodized finish, the ergonomic shape is
designed for extreme comfort. The semi-triangular shape keeps the front hood and
slide band aligned, while a double lock nut design ensures your reel stays put.
Look for availability beginning August 1st, at a price of $45.00.
The company's upcoming reel seats look very
Trigger Window Reel Seats:
Like the Wave Form reel seats, these are CNC machined from marine grade aluminum
and given a hard anodized finish. These are perfect for fresh or saltwater
applications, and feature a woven Texalium insert for good looks and amplified
feel. The main body is keyed to prevent the rear hood and slide band from
spinning, while a double lock nut and Delrin spacer provide maximum locking
power. These will be available August 1st at a price of $67.00.
Another example of Batson components on a test
A complete rack featuring various Batson
combinations, these blanks felt both crisp and powerful
These reel seats come with a new nut design and are CNC machined from marine
grade aluminum with a hard anodized finish. The reel seats feature a custom
double nut system with Delrin washers, a front retainer that's keyed to prevent
spinning, and woven Texalium inserts. Be on the lookout for these August 1st
with an MSRP between $35.00-$55.00.
The company also sells Dyna-Tek nano-ceramic
Dyna-Tek is a nano-ceramic, flexible clear coat that's designed to reduce
friction by over 50%, improve casting, and protect against dirt and corrosion.
Pro angler Brent Chapman has already been using this product with great results.
It is easily applied with the included towelettes, and equipment must only be
coated once per year for maximum performance. Dyna-Tek not only has products for
fishermen, but for guns, marine, and automotive applications as well. Coming
soon are also kits for fly fishing equipment, cutlery, and hooks/lures. Look
these products right now at a price around $15.00.
Thanks to Ryan McIntosh, VP of Marketing
at Batson showed us the exciting new offerings at Batson
Rod builders should be delighted by these latest offerings from Batson
Enterprises. Even though the brand is starting to undergo some major changes,
they pledge to keep their high levels of quality and service. Vice President of
business development/marketing Ryan McIntosh was excited about what the company
is doing, and where they are going. Keep watch on Batson in the future as they
promise even more product introductions to come, and also be on the lookout for
a writeup of a fully built REVELATION blank in the days ahead!