USA Custom Rods launches Mossy Oak Camouflage
rods at ICAST and Wins
Introduction: USA Custom Rods a newcomer to the rod space debuted their
Mossy Oak Camouflage at ICAST this year and received a huge reception from both
buyers and press when they beat other rod manufacturers including the biggest
names in the industry by taking "Best of Show" in the Freshwater rod category.
No your not looking at rods made
out of tree branches, USA Custom Rods introduces camouflage fishing rods
USA Custom Rods is a new company but their design
team has more than forty years of combined experience in fishing rod
design and manufacturing. In fact, the two founders Chris Williamson and Dennis
Ball both worked at branded custom rod companies for years before they decided
to create a brand of their own.
USA Custom Rods has an exclusive
partnership to use Mossy Oak's popular and recognizable patterns
The two of them have designed and built rods that
continue to exist today within other brands and when they created their own
offering they wanted something unique. They knew how to build a quality rod when
it came to look and feel but they wanted a way to differentiate their offering.
Releasing another rod that performed well wasn't enough, they wanted something
that had unique cosmetics. What they came up with is a functional new look and
The reel seat is coated all the
way down to the clamp and threads
They found a way to introduce liquid graphics into
their fishing rods. This innovative process allows the entire rod to feature
graphics, that includes the blank, the reel seat, and even the guides
themselves. They secured a license with Haas Outdoors, the legendary makers of
Mossy Oak brand camouflage and proceeded to build a truly camouflaged rod, one
where the guides blend into the blanks themselves.
A look at the spinning rod seats
At this ICAST USA Custom rods introduced seventeen
models that feature the Mossy Oak look which is instantly recognizable to
countless outdoorsmen. They stressed that these are not value rods under camo,
but are hand picked designs with proven actions and equally impressive
performance and durability.
Even the Pac Bay and Fuji Hardloy
guides are completely camouflaged
While other manufacturers have attempted
camouflage rods in the past none are able to use Mossy Oak's popular patterns,
and only USA Custom Rods has a process that can cover all the individual
components. At the time of launch there are three patterns available including
Mossy Oak Break-Up, Mossy Oak Duck Blind, and even Mossy Oak Pink Camo.
The Mossy Oak Pink Camo rods
feature EVA cork grips while the Duck Blind and Break Up patterns make use of
So who might be interested in a camo rod? How
about hunters? It is well known that there is a huge crossover between
outdoorsmen who enjoy hunting and fishing and in the hunting industry just about
everything you can think of from hunting bows and rifles to boots is
camouflaged. When a hunter is sitting in a duck blind he or she can carry one of
these rods and fish without holding a rod that looks foreign or stands out, like
many of the brightly colored rods that exist today.
Chris Williamson shows Zander the
Camouflaged rod who is surprised to discover even metal components are
seamlessly camouflaged as well as the blank
But it isn't just about hunting, anglers can
benefit from a camo rod when sight fishing for bass or targeting spooky fish
like trout in shallow water. There are also some practical benefits to the
process as well including improving durability. The coating is designed
primarily to create a new look but this patented process prohibits UV damage to
the rod blank, reduces abrasion on the components of the rod and reduces
corrosion by over 92% to all of the metal components on the rod itself.
A closer look at that Mossy Oak
When we felt the camo coating on the rod it felt
almost like a soft touch paint finish and while durability over the guides needs
to be explored the team at USA said that while the finish would eventually rub
off the guides it would not affect performance. The finish does feel comfortable
in hand on the reel seats as well. In the current lineup rods range from 6'6" to
7' in length and cover pretty much all bass applications except full sized
swimbaits. So how much do these rods retail for? A very reasonable $139.99 each.
USA Custom Rods founders Dennis
Ball and Chris Williamson introduce their new rods at ICAST and take home Best
of Show in the Freshwater Rods category
Custom Rods were a big surprise at the show, and while a camo rod may sound
somewhat foreign as a concept to many anglers it is not doubt that the team has
created a memorable product that was differentiated enough to stand out in the
crowd. The rods look intriguing, and the actions feel good for a wide range of
freshwater applications, and that 139 dollar price tag is pretty reasonable as
well. The camo process that the company has designed is pretty spectacular when
it comes to the details as every component on the rods minus the cork or EVA
grips are all coated impeccably. It wasn't too long ago when I saw baby clothes
camouflaged and thought "they can camo anything these days," and USA Custom Rods
proves it can now be done on a fishing rod, and amazingly well too.