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ICAST 2009 Coverage


"Gotta Have Pink" with FisherGirl


Date: 7/30/09
Location: Orlando, Florida
Admission: Buyers & Press only
Manufacturer: FisherGirl
Reviewer: Team TackleTour


Introduction: Looking to get more girls excited about the sport FisherGirl has expanded their offering to include a more comprehensive line of reels and rods as well as introduces a new line of apparel making it easier than ever for girls to gear up and hit the water.


The Mermaid Big Water combo is a 7'2" two piece outfit


FisherGirl states their mission is to "help make the passion for fishing more contagious by providing fishing equipment, apparel and accessories that complement the healthy lifestyles of women and children." This Canadian based company has been introducing pink rods and reels for female anglers since 2003. Their fishing rods are ergonomically designed to fit a woman's hand and are specially engineered to be lightweight making them easy for women and young girls to maneuver.


The Foxy Ultra Light combo will be available in December and retail for only $29.99


FisherGirl goes for saltwater: This year FisherGirl has introduced a number of new products starting with their Mermaid Big Water fishing combo. This rod is a purplish-pink hue and is a 7 foot two piece fiberglass rod with aluminum oxide guides and grey EVA grips. The rod is paired up with a matching reel that has a graphite body and rotor and is outfitted with 2 ball bearings and a front drag system. 


The Ribbons rod has a patterned ribbon overlay


Ribbons: FisherGirl supports the search for a cure for breast cancer and has a special combo called "Ribbons" that actually makes use of the pink ribbon design on the blank itself. The rod is 6.5" carbon graphite rod with a cork handle and ceramic guides. It is paired with a 3 ball bearing spinning reel with a 5.1:1 gear ratio. The entire combo retails for a very affordable $39.99 and 5% of the profit is donated in support of breast cancer research. 


So what do you spool up your FisherGirl combo with? Pink line of course.


Clothing: FisherGirl wants to make it easy for female anglers to get into the sport and on top of the fishing gear from everything from the rod & reel combos to the line and color coordinated bobbers they are also introducing a new line of clothing that is designed to look good both on and off the water.


The FisherGirl waterproof example is just one example of the new lineup of clothing from the company


FisherGirl will offer everything from jackets to cotton cable knit caps. We took a closer look at the company's wind jacket which features a 100% water resistant construction and pink contrast piping down the sleeves and on the front of the jacket. The FisherGirl logo is embroidered on the left chest and printed on the upper back. This jacket can be packed down neatly and will be available in January for a very reasonable price of $59.99.


The team from FisherGirl sporting new apparel from the brand


Conclusion: FisherGirl is on a mission and wants to get girls into the sport of fishing which is predominately dominated by men. FisherGirl offers high quality product for very reasonable prices, and the designs of all the offerings from the reels to the clothing are all tailored for women. Having more women partake in the sport is a plus in itself but the company takes it a step further by donating a portion of their profits from the sale of certain products to support a cure for breast cancer, and that's something we can all get behind.










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