2008 ICAST Coverage
ima adds features
to proven baits and introduces the Big Stik
Introduction: Established in 1998 ima is well known in Japan, and over
the last season the brand has become popular among both tournament and weekend
anglers. This ICAST ima debuted a number of new lures, as well as added features
to their existing popular offerings.
Capt. Karl Bunch shows us the new
lures from ima
Unlike other Japanese brands ima
designs and manufacturers baits specifically for the US market. These freshwater
baits are only made for and sold in North America. Igarashi, who owns ima, says
he has no plans to offer ima's freshwater bass baits in Japan. They are North
American exclusive baits for now.
The new ima skimmer is designed to
slowly rest at a 70 degree angle when paused and when in motion moves side to
When asked how Igarashi felt about
ima's foray into the North American market was going so far he remarked that
angler acceptance and awareness of the product has gone very well, much quicker
than he expected. He attributes the quick acceptance in part to having picked
the right US pros to represent the ima brand. Fred Roumbanis, Michael Murphy and
Bill Smith are all well-respected and well-known, facilitating market acceptance
and angler recognition of the ima brand via the pros. Plus anglers do recognize
the exceedingly high lure quality, says Igarashi. He adds that picking Matt
Paino along with Tony Paino and Optimum Baits to help steer ima though US waters
has been a great choice.
The ima skimmer has a very narrow
body and is designed to be a more subtle "walk the dog" bait for when fish are
not as aggressive
Capt. Karl Bunch of ima showed us
the new Surface Skimmer a new top water walking type bait which is designed to
call fish up to the surface and with a side to side surface action. When not in
motion the lure will slowly drop and position itself at a 70 degree angler.
Strikes often come when the lure is at pause. The lure is also designed to be
extremely easy to cast over long distances.
The new "Rattlin' Roumba" makes
noise when retrieved with new internal rattles
Earlier this year we reviewed the
Roumba which we thought was an excellent topwater wake bait but we wondered why
the bait didn't come with a rattle version. We don't have to wonder anymore as
the bait is now available in a rattle version which calls additional attention
to itself when retrieved on the surface.
The "Big Stik" from Randy Pringle
is a new topwater bait with a unique head that pushes a lot of water and creates
a unique noise in the water
The latest addition to the ima
team is none other than Delta pro Randy Pringle. His new signature bait, the Big
Stik, has been 6 years in the making and is the culmination of his expertise in
topwater fishing. The lure features massive eyes and a unique head that pushes a
great volume of water.
6 years in the making the Big Stik
has through wire construction for durability and can even be used for Peacocks
The lure is designed to move side
to side and doesn't require a big swimbait rod, and is actually designed for
conventional gear. To top it all off the Big Stik calls to fish with a big
knocker and is actually designed for bigger fish with through wire construction.
We all know Randy has the gift of gab and he joked at the show..."I may speak
softly, but I carry a big stick!" ima's new baits build upon the quality line
the brand launched with, and we like the fact that the company makes use of the
expertise of tournament anglers to create a true signature line of lures. All of
these baits will be available in the coming months.