| Event Article: 
2008 ICAST Show - Las Vegas, NV | 
Ardent Introduces a Technique Specific Flip-N-Pitch Reel and a Quick and Easy 
Culling System
 

	
		| Date: | 7/21/08 | 
	
		| Location: | Las 
		Vegas, NV | 
	
		| Manufacturer: | Ardent | 
	
		| Reviewer: | Team 
		TackleTour | 
 
Introduction: Ardent reels, known for their 
U.S. made reels gets innovative this season with the introduction of the unique F500 Flip-N-Pitch casting reel. 
This reel resembles 
a formula race car and is built with a singular technique specific purpose. In 
addition to the F500 the company also branches out into accessories with the 
clever "SmartCull" Culling System.
 

Introducing the new Ardent F500 
Flip-N-Pitch casting reel
  
F500 Flip-N-Pitch: 
The Ardent F500 Flip-N-Pitch resembles a Formula race car's front end with a 
distinctive 
pointed nose and a stylishly ported front end. This inventive reel is designed 
specifically for the technique of flipping and pitching and . The reel has unique 
features tuned for this specific application.
 

You won't find 
a drag star on this reel as the internal drag is permanently set at 22 pounds of 
pressure
 
Starting at the front end of the reel, 
instead of a levelwind guide, the reel has a fixed ceramic line eye where the 
line emerges. The spool is also customized with a very narrow spool design that 
is designed to reduce line friction and allow the angler to 
flip or pitch effortlessly. The spool is so narrow that it makes sense not to 
have a levelwind that can cause more line friction. This design also makes it 
possible to just use the line you need, allowing you to change out your high end 
superlines as needed without waste.
 

A unique 
eyelet for effective flipping and pitching. No levelwind is needed
  
	
		| Ardent 
		F500 Flip-N-Pitch | 
	
		| Model | Bearings | IPT | Line 
		Cap (lbs/yds) | Gear | 
	
		| F500 | 5+1 | 26 in | 14/100, 17/80, 20/65 | 6.3:1 | 
	
 
Another interesting design 
component is the lack of any 
drag-star on the Ardent F500. When anglers pitch or flip they usually button 
down the drag for solid hooksets. Ardent has factory preset the drag on the reel to a 
hefty 22 pounds via their Perma-lock Drag System.
 

Another 
innovative feature in this technique specific reel is the extremely narrow spool
  
The F500 Flip-N-Pitch is 
constant with Ardent's mission to create a US made reel that is built solid and 
reliable. The 
F500 has a frame and side plates that are constructed out of aluminum-alloy. A solid 
piece of stainless steel is used to fabricate the handle and housed within the reel 
are five stainless steel bearings and one roller bearing. Like the company's other baitcast reels 
the F500 makes use of a 6-pin centrifugal brake system. The Ardent F500 
Flip-N-Pitch comes with a 3-year warranty and will retail for only $149.99 when 
it is released in August 2008.
 

Introducing 
the SmartCull Professional Culling System
  
SmartCull Professional 
Culling System: 
We were surprised to see that Ardent was branching out into accessory products 
and the new SmartCull Professional Culling System caught our attention. This 
professional grade product looks like one of the easiest and quickest culling systems to 
use during pre-fishing or tournaments.
 

A 9 inch 
stainless steel cable and clip is attached to the buoyant ball
 
The two stage system allows 
any angler to cull fish by color and weight. There are six buoyant, impact 
resistant balls in a set that don't require the need to use any accompanying markers 
or charts. Why six you might ask. Well, if you're culling that means you already have 
five fish in the livewell. the sixth ball allows you to set the weight of the 
sixth fish, toss it into the livewell while you find the ball with the fish that 
weighs the least to cull.
 

Dials on the 
ball are used to set the weight of the fish. 15 pounds and 15 ounces is the 
maximum setting
 
The SmartCull balls have two 
dials on each ball that are numbered from 0 to 15, thus you can record up to 15 
pounds and 15 ounces. Setting the weights is both very simple and quick which is 
a good thing since seconds are all you can afford during a tournament. Simply push one half of the ball in and then turn to 
select the proper number for the weight of the fish and when released it will 
lock into place. Attached to the ball is a durable stainless steel clip and a 
nine inch stainless steel cable with a protective rubber coating. The new Ardent SmartCull 
system is exactly what the moniker implies, a intelligent way to make culling easy.  
As an added bonus the system benefits fish as well as it reduces overall stress 
on the fish due to the promptness of 
the system. A set of six SmartCull markers will retail for $39.99 and will be available August 
2008.
 

Jake Tippee of 
Ardent designed the clever SmartCull
 
Conclusion: 
Most reels are...well, multipurpose reels. Capable of tossing anything from a spinnerbait to a plastic worm. But that's soon to change 
with the introduction of a true technique specific reel. Ardent's new F500 Flip-N-Pitch casting reel 
is exceptionally designed for flipping and pitching 
in close quarters. The reel has an inventive operational front end and ingenious spool design, and 
with preset drag 
at 22lbs this reel is ready to deal. Another exciting new product that deserves 
much attention is the company's new SmartCull. This system is easy and quick to use and eliminates the use of 
markers, charts, or digital devices, and at the same time reduces stress on the fish. 
This is sure to be an exciting year for Ardent as they move forward with new and 
exciting products, all developed right here in the US.
  
 
                                                  
