About Go-Get-It: The Go-Get-It lure retriever was developed by two brothers, Gary and Larry Maxwell, who were looking for a sure way to get their expensive lures back after they had been snagged.  They spent many years tweaking and perfecting their design to be more effective, and as user-friendly as possible. In 2003, Parey Products bought the rights to this invention, and they now manufacture and market this tool all over the US.

Introducing the Go-Get-It, a lure retriever that sports an innovative head design

Impressions: Upon initial inspection the Go-Get-It looks fairly simple.  At one end is the rubber handle and the other holds a distinctive head that makes this tool effective. The head is constructed out of molded plastic and employs a pin to trap the line in place. When collapsed the retriever has a good weight to it, and when fully extended can be somewhat heavy with only one point of leverage. The overall tool takes up more storage space than a lure knocker. But the Go-Get-It is designed to be easy to operate and the entire construction appears to be very solid.

    
Real World Tests: Looks can be deceiving sometimes and from our first impressions the Go-Get-It appears to be a capable tool, but the fact remains, can this tool save lures that would otherwise have been lost? We set out on a series of watercraft and shore tests in search of snags.

The unique Go-Get-It head has slots that help ensnare your lure while you endeavor to free a snag

Usage: The Go-Get-It lure retriever is pretty easy to use. First, if possible, determine about what depth the lure is snagged at. Do this either by using a depth finder to get a general idea how deep the bottom is and also how deep your lure runs. Then simply twist the Go-Get-It sections counterclockwise to extend the telescoping shafts. The best way we have found during the tests is to start with the largest sections, release the 1st and 2nd sections, depending on the room you have around you, and then place the line into the guided slot through the securing pin. After that, begin extending the Go-Get-It until you reach the lure, then further extend the pole slightly more.  Once you're at that point, push downwards to free the lure. The telescoping pole will extend to 15ft with this model, and 18ft with the Plus model.

The Go-Get-It collapses to 3.5ft and telescopes to 15ft via 5 aluminum tube sections

Performance: A lure retriever works completely different from a lure knocker, as the knockers need a vertical position to be the most effective as it will hit the lure at maximum force. With the Go-Get-It, once you reach the lure you have the ability to push downwards, twist and turn, or even trying to pull it side to side.  So no more hassle of trying to stay directly on top of the snag, especially on those windy days.  At any angle, as long as you have the length to reach it, then you are more likely to get your lure back.

Zander tests the Go-Get-It on a deep structure snag while shore fishing

The functional ingredient that makes up the Go-Get-It is all in the actual head. The pole gets you there, but it's in the innovative head design that gets the job done. Since you slip the line into a slot that's secured by a pin, it guides the Go-Get-It's head to the snagged lure where it traps the lure in the center of the head. During our field tests from a boat we were able to get the lure dead center. After solid contact with the lure and a little twist of the pole securing the lure in the slot of the Go-Get-It, then a little push downwards released the lure from a snag. From shore the lure retriever is a winner over a lure knocker due to the angle advantages.  The lure retriever can be used in most situations as long as you can reach it, and it does not take a strong gravitational force to be effective. From shore, if the 15ft will reach the lure, your chances of retrieval is very good. We were able to retrieve crankbaits, spinners, and even plastic worms. The weight of the Go-Get-It when fully extended is quite heavy to operate from shore, but okay from the boat. Did it retrieve our lures 100% of the time, no, but it did for the majority of the tests. The times that failed were mostly when the lure hooked dead line underwater and in a situation like that, chances are other tools would have a low probability of success as well.

The guide will place the line into the center of the head and with some lures it will trap the lure in the slot for a more effective retrieve

Durability: The construction of the Go-Get-It is excellent. Durable aluminum tubes are used to make up the 15ft pole. While most of the tubes are hard-wearing, the last one that's closest to the head is the smallest in diameter and can be bend if stepped on, but under proper use, it won't be damaged when used to retrieve a lure in the water. If you're trying to retrieve lures that accidentally caught a tree limb while skipping under trees and other brush, the Go-Get-It has to hang in the air which does arc the 15ft pole. At full length it feels like the tip of the pole might break, but we didn't experience any failures with its construction at this point.

The molded plastic head is unassailable and will hold up to quite a bit of punishment while you try to liberate snagged lures. The head is so durable that you won't have to worry about it cracking or breaking off during the pushing and twisting retrieval process. The head will get scratches and dented, but that's not an issue, and does not affect performance whatsoever. 

On the head there was one little part that might be of concern in the future. The spring loaded pin that's pulled out slightly to allow the fishing line to go into a guide sticks out on the side of the head. If in some reason you push too hard and it hit the pin, it could break off after extended use, bringing the Go-Get-It to its untimely demise. We wish in the next redesign that the pin is placed in a recessed area, possibly between two of the supports on the side, providing some protection and keeping the pin far away from injury.
  
Ratings:

Pluses and Minuses:

Conclusion: When weighing out the pros and cons of a lure retriever, the advantages are far greater than the disadvantages, especially with the case of the Go-Get-It, a Parey Product that relies heavily on its uniquely designed head design to get the job done. The Go-Get-It that was tested will extend from 3.5 to 15ft long.  Even though the tool is heavy in midair, it feels much lighter once it's in the water. The lure retriever allows anglers to get their lures back most of the time, and unlike a lure knocker, the Go-Get-It can be used at any angle, as long as you can make contact with it. Being able to use it at multiple angles from the snag allow anglers to not have to position right above a snag, especially on windy days, and makes it much easier for shore anglers to employ a tool to use to bring back their lures. At a price at $24.95 the Go-Get-It pays for itself after salvaging 5 to 6 lures. Overall, the Go-Get-It is nicely built, durable, and provides a purposeful tool for anglers to draw on in their quest to save their favorite lures from a watery grave.