The bold new Johnny Morris "Elite"
features Titanium Deposition coating and weight reduction
The 06 Johnny Morris was retooled for 07, and a new 7.1:1 burner model will
become available but the real story here is the introduction of the new "Elite"
version which takes the JM reel's place as the flagship of the line. The reel
comes with a Cobalt Blue Titanium Deposition finish, one that reminded us of the
Quantum Burner, but looks a bit lighter in appearance. Underneath the armored
exterior is an 11 bearing system, with double shielded stainless bearings, and
hardened duralumin gears. The reel makes use of BPS's proprietary dual braking
system and a new "MaxDrag" system which relies on 3 stainless steel and 3 carbon
washers to deliver 14lbs of stopping power. The reel will be available in both
right and left hand retrieves, features a 6.4:1 gear ratio, and each one comes
with a padded reel case. One of the biggest complaints about the previous
generation JM reel's was the overall weight. We are happy to report that the
Elite weighs in at a very respectable 8.6oz. The smart looking JM Elite will
retail for $219.00.
The new Pro
Qualifier features a souped up drag system
The BPS Pro Qualifier reels have always represented the workhorse line of
mainstream reels in the family. New for 2007 the redesigned baitcaster features
a more ergonomic profile making it more comfortable to palm. The PQ features
"ITB" braking, which stands for "Inertial Transfer Braking." This centrifugal
system is easy to adjust via the external control. The internals on this reel
have also been souped up. First and foremost the drag system is designed to be
smoother and more consistent with the implementation of 3 stainless steel and 3
Teflon coated fiberglass washers, which deliver 10lbs of counter pressure. The
reel makes use of 7 bearings, six of which are double shielded stainless steel
ball bearings. The redesigned PQ is also available in both left and right hand
retrieves, and will retail for $99.99 per copy.
baitcaster is available in 9 different versions, ranging from a flipping model
to an ultralight
This new reel has Stacey King written all over it. The "Extreme" is all about
versatility, and there are a total of 9 different models in this beefed up reel.
Emphasizing power in a sleek profile the Extreme reels weigh only 8.6oz, that .1
oz less than the more expensive Pro Qualifier. Like the Pro Qualifier the
Extreme reel also features a seven bearing system, but this reel uses Japanese
stainless ball bearings. The reel also makes use of the hybrid centrifugal
magnetic ITB braking system to control casts. This reel comes in a variety of
retrieves and sizes, and there is even a mini 05 size which weighs in at 8.16oz.
A small flipping switch is integrated into the side of the flipping model to
help release line without disengaging the spool. Retrieve ratios range from
ultra fast 7.1:1 to powerful 5.4:1, making this the most diverse series in the
new lineup, and at only $79.99 each they might turn out to be the most popular
reel has been further tuned and features an easy access "lube port"
Looking for a lighter reel in the lineup? Look no further than the redesigned
ProLite. This reel is designed specifically to handle lighter lines and weighs
in at 7.9oz. Perhaps most interesting about this reel is the implementation of a
"Lube Port" which opens up to provide quick and easy access to the main gears
for quick lubes in between major services. While this reel may be light, the
drag still delivers 10lbs of counter pressure. The ProLite will retail for
Plus gets a facelift and a stronger 1 piece frame
Bionic Plus: The Bionic gets a minor facelift for 07 and features
a stronger 1 piece frame and upgraded double stainless ball bearings. The reel
makes use of 6 bearings, and weighs 8oz. The reel is available in two retrieve
ratios 6.3:1 and 5.2:1, and retails for $79.99 each. This reel is specifically
designed to balance out perfectly with BPS's Bionic rods for a "Bionic Combo"
which retails for only $119.98.
Marshall retails for under 40 dollars thanks to graphite construction
Wally Marshall: Finally one of the best values in the lineup,
the Wally Marshall Baitcast reel. This reel is designed for serious Crappie
fishing and while it looks very similar to it's siblings it is cheaper due to an
all graphite frame and aluminum spool construction. Retailing for only $39.99
the Wally Marshall still features an external magnetic braking system. The reel
weighs in at only 7.7oz.
Pro-Qualifer spinning reel features a new shorter wider MAG spool
Pro Qualifier-Spinning: Basspro implements a new extremely large
diameter "MAG" spool into their redesigned spinning reel. This enlarged spool is
wider and flatter and is designed to deliver longer casts, faster retrieves, and
increased line pickup per handle turn...all of which aids in reducing line
twists. The reel also is the thinnest BPS spinning reel yet and features an
ultra compact gearbox housed within an all aluminum body. The PQ spinning reel
is available in 1000, 2000, and 4000 sizes, features an 8 bearing system, and
retails for only $69.99.
The MAG spool
is also found on the reasonably priced Extreme spinning reel
Extreme Spinning Reel: Finishing out the new lineup is the new
Extreme spinning reel. This reel features a similar ultra thin design and Mag
spool. Interestingly while this reel is positioned below the Pro Qualifier it
has a drilled spool while the PQ does not. The reel features a 5 bearing design
but weighs the exact same as the PQ (7.5, 10.4, and 11oz). The Extreme Spinning
reel like it's baitcasting brethren represents an amazing value, and for only
$49.99 this reel looks very attractive.
Conclusion: The new lineup of 2007 reels
have stayed true to what makes BPS reel's popular. It is good to see the brand
build upon their successes rather than completely redesign again. By doing this
the lineup has the opportunity to improve in versatility, reliability, and in
refinement. While we are most excited about the new JM Elite and "MAG" based
spinning reels, all of these new products are a welcome addition the BPS lineup,
and we look forward to seeing just how well the new upgrades lend to true
performance enrichment in the field.