Northern California's Inaugural Bass Tackle Event : BassJam 2009 (pt. 1) (continued)

Hippo Tackle: Swimbaits in Pennsylvania? That’s exactly where Hippo Tackle is from and Steve Perkins was on hand to show us yet another interpretation of the paddletail bait that sell for $6.99 per 4 pack and feature a much softer than normal plastic for enhanced fish enticing action – especially at super slow speeds. Steve tells us his favorite technique with these baits is to slow roll them through weed beds with heavy weights, lifting them off the bottom ever so gently, and then having the baits fall right back down again. The extra-soft plastic on the Hippo Lures allows the tails on these baits to move on this presentation whereas other baits Steve has tried have no movement because the plastic used in the baits is just a little too stiff.

Hippo Tackle's paddletails are very soft and supple and are delivered in custom molded packaging to ensure the baits keep their shape

Steve Perkins shows us the Hippo Tackle product

TyLure: Tyler and Chris Reem greeted us a the TyLure booth with a host of new product the most eye catching of which was Chris’s invention, the  Buzzbomb, a floating buzzbait. A true, retro-looking bait, the Buzzbomb features a wood head with extra-oversized eyes and three blade prop on the back. What’s great about the Buzzbomb is you can retrieve it like a traditional buzzbait, but when the time calls for it, you can pause the bait and not worry about it sinking back down to the bottom. That means you can retrieve it enticingly slow or rip and pause it across the surface. The bait retails for $21.95.

The BuzzBomb is an eye-catching lure to say the least!

This wood headed lure is essentially a floating buzzbait

Another interesting product from TyLure is the new Boux Rat, a topwater rat bait made of rabbit fur that sells for $25 a piece.

Night fishing is becoming more and more popular as daytimes become more and more crowded with anglers trying to get onto the next hot bite. Tyler is aware of that and to answer that call had on hand a new product built just for those night time trophy hunters, the Night Kicker Trout. This new trout bait comes in three different sink rates for a retail price of $29.99, and is available in some slick new colors.

TyLures introduces their Night Kicker Trout series...

... along with a line of Zombie Gills.

Chris and Tyler Reem of TyLures