10 Questions with Mark Lassagne,
Pro Angler and Editor-in-Chief of Bass Angler Magazine
Date: |
4/29/11 |
Type: |
Bass Pro |
Publication: |
Bass Angler
Magazine |
Reviewer: |
Zander |
Introduction: We sit down for 10 questions with Pro Angler Mark
Lassagne who is not only a Contributing Editor for TT but also Editor-in-Chief
of the popular print publication "Bass Angler" Magazine.
Mark Lassagne is a Pro Angler
based here in the Delta Region
Zander:
Thanks for sitting down with us Mark, let's start out with a little background,
please tell us more about yourself and your professional bass-angling career?
Mark: I was 30 when I caught
my first bass and I was instantly hooked. From there, I accelerated at a rapid
rate, fishing tournaments and jumping to the pro side well before I should’ve.
I was cashing checks but it was from sheer determination and not from the skill
that many angler's possess. I feel sorry for the many co-anglers that drew me in
those early years. That was twenty years ago and I’ve learned many hard lessons
about the fish and fishing. I’ve fished B.A.S.S., FLW, WCB and others, cashing
checks on most every body of water out west but have yet to win a major event.
Missing a major win is not from lack of trying but more from a lack of
knowledge. I’m currently studying more about bass, hoping to fill a void that
still exists from jumping in too fast. I’ve been busy with the magazine and
missed competing the last few years, but I’m looking forward to coming back in
2012.
Mark Lassagne's primary strength
is fishing shallow cranks
Zander: What
do you consider your primary fishing strengths?
Mark: As a pro angler and
guide, I’ve learned to fish most baits effectively, however, my favorite
technique is shallow cranking. I can’t tell you how many giant bass I’ve caught
cranking and I enjoy power fishing much more than finesse. Swimbaits are my
biggest weakness but I know it’s an issue and I’m working on it.
Zander:
In addition to tournament angling, you used to guide, is this something you
still do?
Mark: Not right now. I enjoyed
it and learned a lot over the ten years that I guided. However, right now I need
to focus on growing the magazine, I was finding myself putting in an eight hour
day on the magazine after a long guide trip and that was taxing on me and my
family.
Mark hard at work on his
publication "Bass Angler" magazine
Zander:
At what point did you decide to create the Bass Angler’s Guide, now the Bass
Angler Magazine?
Mark: That’s a long story
here’s the condensed version. My dad and I created a tournament calendar 20
years ago, to help anglers know what’s happening and where. I published the
calendar for 14 years then needed more room for articles. With the help of Cliff
Gallagher I turned it into a regional magazine. In 2007 I wasn’t fishing and I
was working at a job that I didn’t like. Then one morning I awoke to paramedics,
turns out I had an egg-sized tumor in my brain and had suffered a seizure as a
result. After a little work with a chain saw and pliers, they took it out and
I’m good as new. After the surgery, some friends were telling me how great the
magazine was and how I should take it to the next level and how it was my
calling, so in November 2007 Bass Angler’s Guide was born. It wasn’t an
overnight success and I lost a lot of staff since the money just wasn’t there at
first. I took was left with 90% of the operation and 100% of the liability and
so the magazine grew out of pure tenacity, 80 hours weeks and investing
everything we owned. Eventually we started gaining traction.
I have no choice but to
succeed and like when I’m on the water, I’ll grind it out until it works. In the
summer of 2010 we changed our name to Bass Angler and the magazine format you
see today. That’s the short version.
Mark partaking in some fitness
with Troy Linder
Zander:
What are the main goals of Bass Angler Magazine and what do you think makes the
publication unique?
Mark: Our goal is to bring
solid, unbiased information that helps anglers catch more bass. We want to
improve each issue while still keeping the lights on. We are the only bass
magazine that relies primarily on the sales of the magazine for revenue and
we’re the only magazine in the world with over 30 articles each issue. We can’t
offer $10 subscriptions because that would mean less articles and more
advertising, the opposite direction we’re heading.
Mark weighs in at the FLW on the
Delta
Zander:
What is more rewarding, professional bass fishing or putting out a quality
publication like the Bass Angler Magazine?
Mark: I love to fish but
receiving the calls and e-mails from readers saying how much they’ve learned and
that they love the magazine is extremely rewarding. It makes the 80 hour weeks
worthwhile.
Zander:
With such a demanding schedule, how often do you get to fish?
Mark: A couple times a month
if I’m lucky. When I started it was 3-6 days week. Next year I’m going to work
hard to join the pro ranks again. I’ll have new energy and I’ll be better
educated.
Mark with a jig fish
Zander:
I know that you recently released an iPhone app for the Bass Angler magazine,
can you tell us more about it?
Mark: We released the app in
early April, it’s very exciting to be the first bass magazine to do so. The app
works well on the iPad and iPhone enabling subscribers to read all or our
articles and link to our advertisers’ websites and videos. The app sells for
$1.99 and includes one free issue, subsequent issues are $4.99. We also offer a
subscription, which lets you, read back, current and future issues.
Mark with Team USA wins Gold
Zander:
What can readers expect in the future?
Mark: In the near future
you’ll see more interactive links to our writer’s websites along with videos
covering the techniques currently featured in ink. Here’s a
link to what we have available online and also a link for the
iPhone and iPad.
Our vision includes continued
growth and refinement. In this age of instant information access, we want to
continue to offer our readers the knowledge and skills needed to catch more and
larger bass. We want to educate our readers while giving them a deeper
understanding of our wonderful sport.
Mark at Media Day at Lake Pardee
Zander:
Thanks for sitting down with us today, in closing, is there anything you want to
say to our readers?
Mark: I appreciate the
opportunity to share with your readers and I want to add that TackleTour is an
awesome website and a place where I often go to gather information, thanks guys,
for your great work!
Looking for more information about Bass
Angler Magazine? Check out the publication's
website
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