Lures at the 2010 International Sportsmen’s Expo
||San Mateo and
||Jan 14-24, 2010|
We return to the ISE 2010
shows to check out the latest lures to make their debut this January. As
expected a number of new swimbaits were introduced as the big bait craze shows
no signs of slowing down, and while they were the easy pick for most exciting
new lures, there were other attention-grabbing baits on display as well.
Meet Dead Mafia Lures, their
slogan "Now you're swimmin' with the fishes"
Dead Mafia Lures:
With a name like this you know this company isn’t messing around. Dead Mafia
Lures debuted two new lures at the show which were appropriately called “The
Don” and “The UB.”
"The UB" is a topwater walk the
dog swimbait that is designed to turn into the wake
“The UB” is a topwater
lure that is designed to exhibit a wide swing when walking the dog on the
surface of the water. It has a very angular profile and a keel design so the
head of the bait will actually turn downwards into the wake instead of just
sliding over the top. It is designed to be fished with a 7’-7’11” medium to fast
action rod and measures 7.5” long.
A closer look at the angled head
The bait is available in a
dizzying array of patterns ranging from traditional rainbow trout to a gold
color called Starburst. The finishes on the lure look great and while the bait
looks like they might be made out of wood they are in fact constructed out of
resin. Each “UB” retails for $49.99 and is available now.
"The Don" looks like "The UB" but
features a different design...
“The Don” is similar to
“The UB” in profile but sports a different head design which includes a large
cavity so they are able to push more water when walked over the surface and
create more commotion to emulate feeding or panicking baitfish. “The Don” can be
fished on the same rod setup as “The UB,” and is also 7.5” in length and is made
out of the same resin. Each lure retails for 49.99 except the Rainbow Trout
pattern which is five dollars more.
...which is easy to see when you
look at the cavity in the head of this bait
The new baits look very
custom and yet quite refined for a first offering, they should do well among
anglers looking for a new big bait to draw topwater strikes with. Both of these
lures are available now in a wide range of colors from the company's
Colin and Angie Flynn from Dead
Mafia Lures show us all the many patterns their new baits are available in
New swimbaits from Real Fish Bait Company