Exploring Exciting new Grips with American Rodsmith's
President Bob Brown
Meet Bob Brown, President of
American Rodsmiths and passionate angler
American Rodsmiths is a fast growing rod manufacturer that makes use of
innovative materials both in their blanks and their grips and Bob Brown
the President of the company takes time out of his busy schedule to give
us the inside scoop on the company and their upcoming products.
Zander: Hi Bob, thanks for taking the time to sit down with us. Please tell us
about yourself and your role and responsibilities at American Rodsmiths.
thanks for affording us this interview. I am currently a partner and the
President of American Rodsmiths, and this is the start of my fourth year with
the company. Prior to joining the American Rodsmiths team, I was the President,
and a partner in All Star Graphite Rods. My role with American Rodsmiths has
been to develop and market new products for the company, but my background in
the industry has always been in sales, so I wear that hat also.
Zander: Can you tell us more about American Rodsmiths, how long has the company
been in business?
One of the new
innovations from the company is
V17 ProTour Grip is soft but firm to the touch and is tacky
for added grip
Rodsmiths has been in business for about 10 years now and was started by Robert
Scherer, and some of the Original All Star Rods gang. Robert is an avid
fisherman, and it has been his life long passion to develop the finest rods
available to anglers. All of us at American Rodsmiths are very passionate about
our fishing. We will not put a product into the market place that has not been
thoroughly tested by our in-house staff as well as our Pro Team.
What sets American Rodsmiths apart from other custom rod builders?
What sets American Rodsmiths apart from other rod builders is our commitment to
anglers. What anglers are looking for are rods that perform to their
expectations. We build every rod as if it will be the only rod we will ever be
judged on. We want every person who buys at an American Rodsmiths rod to know
that they are getting our best. We pride ourselves as being the “Industry
Leader” in rod innovation, and have won many awards over the past 3 years for
our advancements in rod designs.
Bob does a little field
A number of your higher end rods make use of titanium in the blank what
are the benefits of using this material?
Bob: ALL of our
higher end rods now have TITANIUM fibers in the blank itself. We are the only
company that has been able to integrate Titanium into our blanks. Titanium adds
incredible STRENGTH to the blank. By adding Titanium we are able to use higher
modulus graphite in our rods. Our H3 Titanium Ultra series is 92 million modulus
and our H3 Titanium series tops out at 87 million modulus. Titanium allows us to
make them Lighter and Stronger, without compromising Sensitivity.
At ICAST you introduced a new line of rods with golf style grips called “V17”
can you tell us more about these rods and when they will be available?
The new V17 Pro Tour
handles draw their inspiration from golf grips, and can be
re-gripped just as easily without tools
At ICAST we introduced the first replaceable fishing rod Handle, or “Grip” as we
now call them, the New V17 PRO TOUR GRIPS. Over the past 2 years we have been
working with WINN Grip Inc. the golf industry’s leader in golf grip technology,
to develop this new replacement handle for fishing rods. American anglers are
spending thousands of dollars in aftermarket wrap products to cover up their
cork handles to get better feel. We have solved that problem. The V17 ProTour
Grip is soft but firm to the touch, is tacky for added grip, and stays that way
when it gets wet. We developed the concept and Winn Inc. had the material we
needed to build these new grips. From the response we have gotten from fishermen
and customers, they will change fishing rods forever. Once you fish with the V17
Pro Tour Handles, you will want them on all your rods. They are available in
both casting and spinning models, and will hitting the market the first of the
The real beauty of the V17
Grips is you can change your grips whenever you want, just as you would re- grip
a golf club. It takes about 2 minutes to change one, and requires no tools.
Is weight reduction an important factor of consideration when designing rods at
Bob and the team with a nice
bag for the day
Weight reduction is always important when building new rods. American
Anglers want the lightest, strongest, and most sensitive rod they can
get. We have some very light weight rods in our H3 Titanium Ultra and H3
Titanium series, as well as in our popular Team Series, bass rods.
I think our lightest rod
is 3.2 oz if I’m not mistaken. But let me say this, we will not compromise
strength for weight. What I mean by this is you can make rods that are too light
for their intended purpose and won’t perform, as they should. In today’s bass
fishing world, anglers want both light rods and heavy rods for different
applications. Heavy, meaning heavy actions like pitchin’ sticks, Flipping
Sticks, and bigger Carolina rigging rods. We feel that our Team Kicker Stix are
to lightest but strongest rods ever built.
Next Section: How
does a rod get designed?