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ICAST 2013 Coverage

Simms Goes Big at ICAST and Introduces a Complete Spectrum of Premium Gear


Date: 7/24/13
Location: Las Vegas, NV
Admission: Buyers & Press Only
Manufacturer: Simms
Reviewer: Zander




Introduction: Simms had a huge presence at ICAST this year and it seemed like their booth was buzzing all event long with attendees looking to learn more about this season’s introductions, and there were many! It doesn’t seem like all that long ago that Simms was making the leap from the fly fishing market onto the bass scene and what a transition it has been. In the span of just two seasons the brand has become a powerhouse in the bass market by leveraging their brand awareness, unique styling and creating garments that are tailored to bass applications. On the fly side the company has continued to gain momentum as well, refining their offerings and deploying the latest technical materials.


The GT Tricomp shirt has everything including COR3 technology, laser cut and welded zippered chest pockets and even a sunglass chamois built into the hem. It also delivers UPF50 protection!


While most of Simms categories expanded this year the biggest increases were in sportswear, packs, footwear and what Simms is probably most famous for... waders. In sportswear, Simms has restructured its line in 4 new collections that, in total, have 27 new styles ranging from high-tech fishing shirts to off-water staples. The G4 Collection includes the fish-techie Taimen TriComp LS Shirt ($149.95 MSRP) and the GT TriComp LS Shirt ($119.95).  The Simms Guide Series Collection features new-for-2014 shirts and shorts including redesigned favorites like the Guide LS Shirt ($79.95) and Ultralight LS Shirt ($99.95) and newcomer Grand Slam LS Shirt ($89.95).


Grey Cloud Camo solarflex shirts, so simple yet makes a ton of sense


If you are a regular reader here at TT then you have probably seen our staff sporting Simms Solarflex shirts on many trips. These shirts are extremely comfortable and provide excellent protection from the harsh sun. So good are these shirts that they are a must-have when we fish exotic locations like the Amazon. Simms is now offering these shirts in a wide array of patterns including new cloud patterns, and why not be ready for any situation and have both a blue sky pattern and a grey cloud pattern? The company also will be offering a even more aggressive prism sky pattern which really helps anglers blend into the background. 


Simms also updates their gloves


This season Simms has expanded the line of Solarflex™ offerings including the Currents Hoody ($64.95) and Waypoint LS Crewneck ($59.95) to accompany favorites like the Solarflex™ LS Shirt (starting at $39.95) and the redesigned Surf Short ($49.95).  All combine at least UPF30 protection and COR3™ technology.  Nine new styles encompass the Off-Water Series with casual styling and UPF30+ protection.


Simms even rolls out branded PFDs


Looking for a new personal flotation device? Simms has you covered and makes auto-inflating PFDs cool with their new Contender PFD which is a combination of Grey and Simms Orange. This stylish new PFD will retail for $199.95 and each re-arm kit is $39.95.  


Rich Hohne, Digital Marketing & PR Manager show us the new Gore-tex based Acklins jacket


It is no secret that I personally like Simms foul weather protection and the ProDry jacket is still my go to jacket when the weather turns from ugly to a downright deluge. The ProDry Jacket took home an Editors Choice last year and I was eager to see what the company was introducing this season. New for this season is the Acklins jacket which is a durable Gore-tex shell that has zippers for quick ventilation down the length of your side. This jacket provides complete water and wind protection yet is lightweight and can pack down very small. Ideal for anglers that travel from destination to destination this is also a jacket that is perfect for just getting around town. The Acklins jacket will be available in Night Shade (grey), Green Apple and Autumn Leaf (yellow) colors and will retail for $349.95.


Next Section: Simms introduces new packs and pliers










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