Simms Goes Big at ICAST and Introduces a Complete
Spectrum of Premium Gear
||Las Vegas, NV
||Buyers & Press Only
had a huge presence at ICAST this year and it seemed like their booth was
buzzing all event long with attendees looking to learn more about this season’s
introductions, and there were many! It doesn’t seem like all that long ago that
Simms was making the leap from the fly fishing market onto the bass scene and
what a transition it has been. In the span of just two seasons the brand has
become a powerhouse in the bass market by leveraging their brand awareness,
unique styling and creating garments that are tailored to bass applications. On
the fly side the company has continued to gain momentum as well, refining their
offerings and deploying the latest technical materials.
The GT Tricomp shirt has everything including
COR3 technology, laser cut and welded zippered chest pockets and even a sunglass
chamois built into the hem. It also delivers UPF50 protection!
While most of Simms categories expanded this year the biggest increases were in
sportswear, packs, footwear and what Simms is probably most famous for...
sportswear, Simms has restructured its line in 4 new collections that, in total,
have 27 new styles ranging from high-tech fishing shirts to off-water
staples. The G4 Collection includes the fish-techie Taimen TriComp LS Shirt
($149.95 MSRP) and the GT TriComp LS Shirt ($119.95). The Simms Guide Series
Collection features new-for-2014 shirts and shorts including redesigned
favorites like the Guide LS Shirt ($79.95) and Ultralight LS Shirt ($99.95) and
newcomer Grand Slam LS Shirt ($89.95).
Grey Cloud Camo solarflex shirts, so simple yet
makes a ton of sense
If you are a regular reader here at TT then you have probably seen our staff
sporting Simms Solarflex shirts on many trips. These shirts are extremely
comfortable and provide excellent protection from the harsh sun. So good are
these shirts that they are a must-have when we fish exotic locations like the
is now offering these shirts in a wide array of patterns including new cloud
patterns, and why not be ready for any situation and have both a blue sky pattern and a grey cloud pattern? The
company also will be offering a even more aggressive prism sky pattern which
really helps anglers blend into the background.
Simms also updates their gloves
This season Simms has
line of Solarflex™ offerings including the Currents Hoody ($64.95) and Waypoint
LS Crewneck ($59.95) to accompany favorites like the Solarflex™ LS Shirt
(starting at $39.95) and the redesigned Surf Short ($49.95). All combine at
least UPF30 protection and COR3™ technology. Nine new styles encompass the
Off-Water Series with casual styling and UPF30+ protection.
Simms even rolls out branded PFDs
Looking for a new personal flotation device? Simms has you covered and makes
auto-inflating PFDs cool with their new Contender PFD which is a combination of
Simms Orange. This stylish new PFD will retail for $199.95 and each re-arm kit is $39.95.
Rich Hohne, Digital Marketing & PR Manager show
us the new Gore-tex based Acklins jacket
It is no secret that I personally like Simms foul weather protection and the
ProDry jacket is still my go to jacket when the weather turns from ugly to a
downright deluge. The ProDry Jacket
took home an Editors Choice last year and I was eager to see what the company
was introducing this season. New for this season is the Acklins jacket which is
a durable Gore-tex shell that has zippers for quick ventilation down the length
of your side. This jacket provides complete water and wind protection yet is
lightweight and can pack down very small. Ideal for anglers that travel from
destination to destination this is also a jacket that is perfect for just
getting around town. The Acklins jacket will be available in Night Shade (grey),
Green Apple and Autumn Leaf (yellow) colors and will retail for $349.95.
Section: Simms introduces new packs and pliers