MINNETONKA, Minn - Rapala is best known for lures but has also become a popular manufacturer of fishing tools including pliers, scales, and fish landing tools. For 2007 the company introduces new tools and magnetic tool holder combos to help anglers organize their tools while on the water.

Carbide Pro^® Pliers: These new pliers feature stainless steel construction with tungsten carbide cutter and a nickel/zinc finish for improved corrosion resistance. With a built-in leaf spring, new soft grip handle and deluxe sheath, making one-handed access anytime quick and easy. Suggested retail price: $19.99 - $22.99

Split Ring Pliers: Finally, a pair of pliers with a built-in scissors that is strong enough to cut through braided line. Designed to make it easier than to change out or replace your hooks. Corrosion-resistant finish, soft-grip handles and wrist lanyard give you all the features you need in a small compact design. Suggested retail price: $6.99

Magnetic Tool Holder Combos: Boat organization is a must for every angler. When your tools and gear are situated for easy use, your time on the water is always more enjoyable. Rapala makes boat organization even simpler with their four new Magnetic Tool Holder Combos. Attach virtually anywhere in your boat and you’ll be sure to know exactly where your pliers, line scissors, cutters or any other tools will be when you need them. Suggested retail price: $19.99 - $39.99

Lock ‘n Hold Tool Holder Kit: In your house, garage or boat, the Lock ‘n Hold Tool Holder Kit from Rapala is designed to make sure your tools are secure and organized. Suggested retail price: $29.99

Big Game Kit: The Rapala Big Game Kit features a six-inch Doubled Sided Hook Sharpener, Long Reach Hook Remover, Jaw Spreader and Rapala DVD will provide you with the essentials for your next big game outing. Suggested retail price: $39.99