|

Rapala to Acquire Terminator Fishing Lures
January 3 2007 9:49pm Submitted: Zander
MINNETONKA, Minn. (January
3, 2007) - Rapala VMC Group announced they have signed a purchase agreement
to acquire Terminator Fishing Lures, a Tulsa, Okla.-based manufacturer of
fishing lures and accessories. Rapala plans to complete the acquisition, and
integrateTerminator into the Rapala family of brands, early in the first quarter
of 2007.
Founded in 1996, the
privately held Terminator is viewed by many anglers as the pioneer of the
titanium revolution. Terminator offers a wide range of spinnerbaits and jigs,
including the T-1 and T-2 Series Spinnerbaits, Watts Brothers Spinnerbaits and
Pro’s Top Secret Jig.

“Terminator is a great fit
for the Rapala family of brands,” said Tom Mackin, president of Rapala in the
U.S. “Their products fill a niche that we don’t currently offer, and they have
an excellent reputation with anglers. Given Terminator’s strong market presence
and long-standing relationships with customers, our goal is to stay the course
and build on their successes.”
“This is a great opportunity
for Terminator,” said Jeff Stava, president and manager of Outdoor Innovations,
LLC, a privately held consumer products company that markets and distributes
Terminator fishing lures. “Under Rapala’s leadership, anglers who enjoy and
depend on Terminator products will find the same dedication to innovation and
superior components.”
Upon completion of the
acquisition, Terminator will join Rapala®, Storm®, Blue Fox®, Luhr-Jensen™ and
Williamson™ in the Rapala family of brands.

|