NOVATO, CA. - Powell Rods is ready to release 9 new rod models to their popular MAX series of rods. These rods will begin to show up on dealer shelves in January 2007 and at the up coming trade shows beginning in Sacramento on January 18^th, 2007. The rods are made with Powell’s proprietary “Maxum Fiber TM” material that is specific to Powell rods. This material enables Powell’s Rod Designers & Engineers to use less material while achieving specific actions, decreasing the weight and maintaining balance without sacrificing durability. Additionally, all rods are outfitted with Fuji hardware, priced within the same parameters as the current models which is $169.00 for rods 7ft. long or less, and $199.00 for rods longer than 7ft., and all rods carry a lifetime warranty.

Powell President Keith Bryan states. “You know Powell has been designing and making all kinds of fishing rods for nearly 100 years, and the one thing that hasn’t changed is our commitment to building the best products for the best prices, and all are backed by our legendary Customer Service. To ensure that our products stay on the cutting edge, we will continue to do what we have always done, which is to work with various fishermen across the country to test the rods that we design to be certain that they will hold up under the most demanding circumstances, because we want to be certain that we are addressing the needs of today’s fisherman nationwide. We are excited to bring these 9 new models into our current product offering so we can continue to provide today’s anglers with the best array of products to add to their arsenal.”

The 9 new models are: 

Spinning Models 

703 M Ex-Fast-    Shakyheads, Wacky Rigs, & Texas Rigs-6-12lb. 1/8-1/2oz.  $169.00

704 MH Ex-Fast- Shakyheads, Wacky Rigs, Texas Rigs, & Jigs-8-15lb. 1/4-3/4oz. $169.00

Casting Models 

681 C ML Ex-Fast- Drop shotting, Shaking worms-6-12lb. 3/16-3/8oz.  $169.00

701 C ML Ex-Fast- Drop shotting, Shaking worms-6-12lb. 3/16-3/8oz. $169.00

765 CB Mod-Fast-Crankbaits, Ripbaits, Topwater, & Small Swimbaits-10-17lb. 1/4-1oz. $199.00

733 C Ex-Fast-    Senkos, Jigs, Flukes, Texas Rigs, & Spinnerbaits-10-17lb. 1/4-1oz.  $199.00

764 M Flip Fast- Light Plastics, Jigs, Tubes, & Carolina Rigs-8-17lb. 3/16-3/4oz. $199.00

711 MH Swimbait Ex-Fast-15-30lb. 3-5oz $199.00

711 H Swimbait Mod-Fast- 15-30lb. 5-8oz $199.00