Live Target's Crawfish
Hollow Body - The Most Talked About Bait of the Show
||Buyers & Press Only
Introduction: Live Target has a well earned reputation for innovating and
creating some of the most realistic looking baits that the industry has ever
seen. It doesn't matter what style of bait, the company always seems to find a
way to put their own spin on the design, making it more lifelike. This year was
no different and the company came in strong with their new Hollow Body Craw, a
bait that was probably the single most talked about lure of the show.
Hollow bodied bait? Hard weighted Jig? A Bit of
Both? Meet the Live Target Hollow Body Craw
Hollow Body Craw, a new hybrid take on jigs: There are a lot of jigs on the
market but none quite like the new jig that Live Target introduced this year.
The Hollow Body Craw combines the best of a jig and pig together into the most
realistic looking crawfish jig that we have ever seen.
With a realistic profile and claws this bait
comes in all the popular patterns to help anglers match the hatch
starts by building a platform from the actual anatomy of a crawfish. the lure's
hollow head and cephalothrax anchor into a weighted jig base, The head of the
hollow body comes up and meets the hookpoint making the jig even more weedless
without compromising any of the realism. Very clever!
Check out the profile of this ultra realistic
jig. It is hard to tell where the jig ends and the hollow body begins
of the bait is strategically positioned at the top of the slightly curved
abdomen which is designed to cause the lure to be retrieved or jigged in a more
natural presentation. As the crawfish moves in reverse the head, pincers,
antennae all provide extra realism showcasing the characteristics of a defensive
The soft hollow head also acts as the
The detail really is in the
design when it comes to all Live Target baits and the Craw's internal jig head
weight produces the tapping and clacking sounds to further mimic prey and
attract bass from longer distances. Should anglers want even more sound rattle
tubes an also be inserted into the bait's hollow body. Want to add even more
triggers? How about squeezing scent into the hollow cavity This jig has it all!
A look at the retail packaging
Hollow Body Craw will be available in three lengths and weights (1 1/2" and
3/8oz; 1 3/4" and 1/2oz; or 2" and 3/4oz.) and will come in eight ultra
realistic patterns. These exciting lures will be available late fall 2018 and
will retail for $9.99-$10.99 each.
A variety of sizes for anglers to pick from
Freshwater Anglers get Crawfish, Saltwater Angler have Shrimp on the Menu:
Utilizing a very similar design as the Hollow Body Craw the company also
introduced a saltwater Fleeing Shrimp which is a soft lure paired with an
ergonomically shaped jighead. Like the crawfish the profile of this bait is
pretty incredible, and looks more like an actual shrimp than it does an
Using a similar design with a plastic body is the
Fleeing Shrimp for salt anglers
is not quite as disguised on the Fleeing Shrimp as it comes off the up of the
top of the bait but the legs and whiskers on the bait look very realistic. The
skirt is designed to fold together like the front legs of a shrimp and when the
bait comes to rest on the bottom it stands upright with the head tipped slightly
upward. There isn't a hollow chamber to add scent on this bait so Live Target
does it for you by impregnating the plastic lure with long-lasting natural
Lot's of different patterns
Fleeing Shrimp will also be available late Fall and will come in two lengths and
weights (2 3/4" and 1/4oz, and 3 1/2" and 1/2oz.) and will come in eight
lifelike patterns for a price of $9.99 each.
There are some baits out
there that you just take one glance at and can remark how "fishy" they look.
Both the new Craw and Shrimp baits take jigs to the next level, showing everyone
once again that no matter what style of lure there is still room to innovate.
The Shrimp's hook comes out of the head of the
show the Live Target booth was constantly swamped with media and buyers wanting
to get a closer look at these baits so it really was no surprise that the
company took home yet another Best of Show in the Soft Lure category with these
jigs. A jig winning in the soft lure category? Wild! One can only wonder what is
next on the menu from the team at Live Target.