A New “Favorite” Rod Possibly Coming to the US Market?
||Buyers & Press Only
Introduction: Every ICAST there is that one company that one rod company
that manages to really surprise us with their offerings, leaving us with hope
that they will successfully introduce their products into the domestic market.
This year that brand called “Favorite” which we have heard about, but never seen
their products firsthand before.
The team at Favorite gave us a look at a wide
range of rods. This brand is very popular in the Ukraine and surrounding regions
Favorite is a brand that was created by a company called IBIS, which is based in
the Ukraine. IBIS is a major distributor of all things fishing throughout the
region and the Favorite rods are popular in countries including Russia, Belarus,
Romania, Hungary, Czech Republic, and Germany. This year was the first time the
company and brand showcased at ICAST, and they came with the goal of meeting
with potential new distributors of their rods.
Unlike the US many rods in the company's home
country of Ukraine are multi-piece so they can be easily transported
The team at Favorite are very passionate about fishing and rod building and
showed us a good cross section of their rod lineup. Obviously not every rod will
ultimately make it to U.S. shores but suffice to say that the company has a very
broad offering. The rods look excellent, and have a very enthusiast styling to
them. The Favorite rods make use of a variety of components, and the high end
rods use Fuji components, even Torzite guides.
This rod has my name all over it...
Imagine our surprise when they started walking us through the price points and
the rods were about 20-40% cheaper than comparable rods with the same
components. They explained the situation in their home market that has shaped
both their rod and business strategy.
....the "Zander" Series is designed for... yeah
you guessed it.
Fishing in the CIS (Commonwealth of Independent States) region is very popular
but there have been both political and natural challenges that have only made
fishing more difficult. Fisheries have been strained and are constantly
pressured, and anglers in the region require a very sensitive rod to be
successful, but also one that is not priced out of reach for mainstream anglers
in the region. The result was a strategy to build the most balanced rods
possible when it comes to performance, features, and overall value. Styling was
never sacrificed in their rod designs as they strongly believe that fishing
should be fun and exciting, and that fishing a “Favorite” rod should only add to
the positive experience.
One of the newest rods is the Solo Series which
features a minimal grip design and Torzite guides and only retails for $220
There were so many rods in the lineup it is hard to narrow it down to just a few
series. The ones that really stuck out to us included Solo and Synapse. The Solo
is the first new offering in a new line of high end rods and utilizes the latest
technologies including a minimalist carbon fiber grip which minimizes weight and
improves balance and sensitivity when paired with lightweight finesse spinning
The Synapse BFS is designed for Bait-Finesse
The rod features very clean enthusiast styling
The Solo spinning rod makes use of Fuji Torzite guides and weighs only 60g for
the six foot model. The rod may be lightweight but it is all business with a
thin and stiff high modulus solid tip. The Solo looks like an excellent choice
for finesse fishing jigs and drop shot rigs. We were shocked to discover that
the rod is designed to retail for only $220-$250 dollars, an amazing value for
such a high end rod.
The team at Favorite explained that this rod is
designed to pair with lightweight baitcasters like the Shimano Aldebaran
On the baitcast side they showed us the Synapse BFS limited rods which
are designed for bait-finesse applications, using a baitcast rig for ultra-light
fishing. They explained most rod brands that we are familiar with build rods
designed specifically to handle bass and are too powerful for the average
European fish, so these sticks are designed to handle ultra-light lures that are
ideal for perch, zander, trout, and chub.
The Favorite Drive Series rods make use of Fuji
components and retails for only $180 dollars
A look at the Drive Series carbon split grips
As more and more western anglers are turning to bait finesse applications
this rod could be a very good tool for anglers here as well. The Synapse BFS
Limited also makes use of Torzite guides and is finished with a Fuji SKS reel
seat and is designed to pair well with a reel like the Shimano Aldebaran.
Another sub 200 dollar rod series is the Favorite
Variant which makes use of SiC guides. Clearly Favorite offers a wide range of
rods at very reasonable prices, and we hope the brand becomes available in the
These are just a few examples of Favorite rods that could potentially come to
the US, they also had mainstream and value rods that are selling for as low as
$30 USD. High quality, modern enthusiast styling, and affordable? One of these
things does not belong, and yet Favorite has managed to deliver all three in
their home region, making it easy to understand why these rods are a favorite
(pun intended) among CIS anglers. We are very excited of the prospect of
Favorite rods coming to the U.S. and hope that they can successfully make the
leap in the coming season.