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ICAST 2014 Coverage


All Things Ugly and Wild : Shakespeare for 2015

 

Date: 7/22/14
Location: Orlando, FL
Admission: Buyers & Press Only
Manufacturer: Shakespeare
Reviewer: Cal








Introduction:
Last year saw Shakespeare's revival of the Ugly Stik - arguably the most famous fishing rod on the planet for it's unreal durability. The GX2 was quite unexpected, but quite welcomed for those consumers seeking fishability and durability at an affordable price. This year, the revival continues with a new, higher end version, the Ugly Stik Elite!

 

 

 

Ugly Stik Elite: The product's name in and of itself is like an oxymoron, but that's why we love it so. Shakespeare's new Ugly Stik Elite sounds like a tragedy ridden masterpiece from the famous author but instead is a new, step up series featuring 35% more graphite in the blank for lighter weight yet claims are the legendary toughness and durability is still there.

 


Checking out the new Ugly Stik Elite.

 

Rounding out the specifications on this series of rods is a slew of "Ugly". From their UglyTuff guides, to their UglyTech Construction and the trademark Ugly Stick Clear Tip design, these rods, unlike the GX2 come with premium cork handles. There are 5 standard casting models, and 17 spinning, but there are also 14 spinning and casting models designed for Salmon and Steelhead fishermen.

 


The Elite contains 33% more graphite than the GX2 series.

 

Shakespeare will also release the Elite series in complete combos outfitted with their own reels. There will be 5 standard spinning combinations, one baitcasting combo, two spinning combos for Salmon and Steelhead and even an Ugly Stik Elite Ladies Combo.

 


Josh Silva shows us the new Ugly Stik Elite series.

Wild Series: Anglers in pursuit of a more diverse range of species will find Shakespeare's Wild Series quite interesting. Built from IM-6 graphite with durable and lightweight, stainless steel guides, the Wild Series offers individual rods and combos for everything from walleye to trout to panfish and more. There are even a Wild Series Fly rods.


Shakespeare's Wild Series offers IM-6 graphite at affordable price points.


Available as single rods or combos.

MSRP on Wild Series rods will be $39.99 while the combos range from $49.99 for the Walleye, Panfish, and Trout combos to $59.99 for the Salmon/Steelhead and Catfish combos to finally, $69.99 for the fly combos.

 

Bank Stik: Available as a standalone stick or as an entire combo, the Bank Stik from Shakespeare has a built in stake hidden in its handle. Simply unscrew the red cap to deploy, stick the stake in the ground, and prop your combo up after the cast. No extra parts to carry - it's all in one! There are three spinning models and one casting model. MSRP is $29.99 for the standalone rod and $39.99 for any of the combos. Availability is slated for September 2014.


The new Bank Stik from Shakespeare will make shore walkers happy.


Inside this buttcap is a very useful feature.


Remove the cap to reveal the holder.


Detatch from the rod to reveal the real story.


A fiberglass stake to hold up your rod!


Kevin Malone demonstrates the innovative Bank Stik.

Conclusion: From Ugly to Wild to walking the Bank, Shakespeare knows how to keep things interesting and affordable. With single rod and combinations to answer a wide array of angling interests, it's not difficult to see why they continue to be among the top selling brands.





 

 

 

 

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