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Phenix Continues to Refine Their Offering


Date: 7/24/10
Location: Las Vegas, NV
Admission: Buyers & Press Only
Manufacturer: Phenix Rods
Reviewer: Team TackleTour

Phenix Rods out of Southern California continues to redefine their product offering. Earlier this year at the Sacramento, California International Sportsman’s Exposition, Phenix introduced us to their new Classix MBX series of rods featuring exotic burlwood accent pieces carefully integrated into the rod’s handle.


Phenix will now be making use of the new Fuji split reel seat.


A look at the handle of the redefined Ultra MBX series.


This hole in the back of the trigger can be used as a hook hangar.


By mixing different types of cork material, the Ultra MBX series now has a very custom rod look.


Ultra MBX: Now the mainstream Ultra MBX line receives a face lift with smaller burlwood accents and Fuji’s new split reel seat. Phenix’s entire line of 12 casting and 6 spinning rods will be receiving this face lift complete with an updated blank. Estimated availability for these sticks is early Fall 2010 - maybe sooner.


The redefined Ultra MBX series are very elegant on the rack.


Even the butt of these rods are finely crafted


Brand new are their XG1 series of S-Glass Cranking Sticks.


The Iron Feather now has a one piece stick in the lineup.


Phenix Rods XG1 Glass Cranking Sticks

G700 Glass
G740 Glass
G790 Glass


A look at the JDM-esque rear handle of the Iron Feather.


Phenix continues to use burlwood in many of their rods and other products.


The Ultra MBX Classic sticks are just that - classic.


Phenix is now making a series of trout nets too.

Cranking Rods: Brand new for Phenix is a line of S-Glass cranking sticks featuring Kigan guides with SiC inserts. There will be three rods in this lineup ranging from 7’ - 7’9” in length and $139 - $159 in cost. If they perform out on the water as buttery smooth as they feel on the floor at ICAST, look for these sticks to be very popular.

All with custom wood handles that look very exotic


Pick your size.


This rod case flips open like a clam shell.


And seals up nice and tight for travel.

Also new are a line of accessories for Phenix including a series of trout nets in various sizes all with burlwood handles and a travel case for your rods measuring 7'10" in length (will fit rods up to 7'9"). This rod case is made of a rigid material and opens like a clam shell for safe, secure packing of your rods.

The team at Phenix continues to impress with elegantly crafted products.


Conclusion: Phenix continues to redefine themselves each and every year in an effort to bring to consumers product that's different than what every other manufacturer is offering. In the rod market, this is a daunting task because there is only so much you can do. The simple, yet elegant artistry displayed in their current set of rods is a demonstrative of the fact they are indeed achieving these goals and we look forward to even more to come from this revitalized company.










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