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Lure Review


 

Going Hard in the BBZ – Bill Siementel’s New Swimbait from Fishlab

 

Date: 4/2/25
Tackle type: Lure
Manufacturer: FishLab
Reviewer: Zander






Total Score: 8.25 - GREAT

Introduction: Designed by distinguished lure designer Bill Siementel, the Fishlab BBZ Hard Swimbait is a four-piece bait that is designed to mimic forage species in both fresh and saltwater. Now in collaboration with the team at FishLab, this latest BBZ swimbait prioritizes ease of use, durability, and exceptional value.

 

Fishlab BBZ Hard Swimbait Specifications

Type Swimbait
Class Multi-segmented swimmer
Length 4.5 and 6 inch sizes
Weight 4.5" - 5/8oz.
6" - 1.5oz.
Material Plastic/Hybrid
Sections Four (Three Joints) + fixed hybrid semi-soft tail
Patterns 7
MSRP $14.99-$16.99


Fishlab's newest swimbait is the BBZ Hard created by Hall of Fame Angler and lure designer Bill Siemantel

Impressions: For an entire generation of anglers, the BBZ name was synonymous with SPRO’s swimbaits, especially their iconic multi-jointed trout swimbaits. The mastermind behind those designs, award-winning lure designer Bill Siemantel, was inducted into the Freshwater Fishing Hall of Fame in 2009. Now, he has brought his expertise and the BBZ brand to FishLab.

 


This latest BBZ is available in two sizes, neither of which are very large or hard to throw


Collaborating with FishLab Product Manager Mike Bennett, Siemantel introduced the BBZ Hard Swimbait at the last ICAST, where it took home a category win. The BBZ Hard Swimbait (BBZHS) is a meticulously crafted four-piece plastic swimbait featuring a blend of opaque and translucent elements, along with realistic, sculpted, and painted protruding fins.

 


One of the most interesting aspects of the BBZ is the hybrid tail which is not hard injected plastic. This allows the tail to be uniquely shaped, painted, and still have some flexibility like a real fin


Designed to mimic a variety of forage species - from mullet to rainbow trout - the BBZHS delivers lifelike swimming action in both fresh and saltwater. It is available in two sizes: a full-sized 6-inch model weighing 1.5 oz. and a compact 4.5-inch version at 5/8 oz.

 


Swimbaits with four segments naturally have a lot of articulation, this created a smooth swimming action versus the harder hitting S-glide shape of single jointed glidebaits


Right out of the box, this new BBZ swimbait is ready for battle, equipped with premium BKK hooks and heavy-duty split rings. It also features a semi-soft "hybrid tail," seamlessly painted to match the body. Unlike some swimbaits, the tail is not removable or interchangeable, as it consists of the entire fourth segment of the lure.

 


The carp pattern does a good job mimicking a variety of "junkfish" including juvenile sunfish and suckers


Real World Tests: For the past three months, I’ve been fishing the FishLab BBZ, targeting largemouth bass and stripers in the California Delta and surrounding waters. Compared to the full spectrum of swimbaits, both BBZ models lean toward the smaller side. I’ve primarily been using the larger 6-inch version, testing it with both monofilament and fluorocarbon lines to gauge performance in different conditions.
Operation: The first thing anglers will notice about the BBZ Hard Swimbait is its fluid, exaggerated body-to-tail slinking action on the retrieve. Generally, the more joints a swimbait has, the smoother and more natural its snaking motion - versus the sharper, more abrupt glide of a single-jointed bait.


One of the BBZ Hard’s biggest advantages is how easy it is to fish. Unlike glide baits that require precise reel or rod tip input, this swimbait produces lifelike movement with a simple straight retrieve, making it accessible to anglers of all skill levels.

 


The BBZ's head is very realistic with an open mouth, 3D fins, and lifelike eyes


There are times when fish respond better to the sharper movements and longer pauses of traditional S-shaped glide baits rather than the fluid, undulating action of multi-segment swimbaits. In my experience, this often comes down to two factors: the type of prey the fish are targeting and their level of aggression. While both bait styles can trigger strikes from opportunistic feeders, the more subtle, natural swimming motion of swimbaits like the BBZ is particularly effective at drawing fish out from structure, where they likely perceive it as an easy, vulnerable meal.

 


Fishlab BBZ is printed on the top


Both the 4.5-inch and 6-inch models feature an ultra-slow sink rate, which allows them to hover higher in the water column. While not true subsurface wake baits, a brisk retrieve brings them close, making them ideal for shallow-water fishing, working over flats, and navigating subsurface structure.

 


These baits are only available in one sink rate - super slow sink


The BBZ Hard is nearly silent in the water, with only subtle joint noise and the natural disturbance created by its movement. Its slow-sinking nature makes it an excellent search bait for covering large areas quickly, while its near-suspending action allows for strategic pauses over structure, keeping it in the strike zone longer. I found that adding occasional pauses to my retrieve often converted follows into strikes, particularly when fish were less aggressive.

 


To help get the bait down quicker anglers can fish the BBZ Hard with fluorocarbon line, or even add tungsten adhesive weights to the belly


Through our testing, the BBZ performed best in depths of 12 feet or less. While it attracts fish from deeper zones, its buoyancy and slow sink rate limit its ability to reach greater depths quickly - unless modified. Adding tungsten adhesive weights, such as two 0.72-gram Baitsanity weights on the belly of the first two sections, helped me fine-tune its sink rate, allowing me to target suspended fish more effectively in open water. Using fluorocarbon, which sinks faster than other lines, also helps get the bait down a little quicker.

 


While some patterns are translucent others like the Rainbow Trout and Wakasagi are foiled and exhibit a lot more flash in the water when retrieved


Another major benefit of the BBZ Hard is its ease of use with standard fishing gear. Unlike larger swimbaits that require an extra-heavy rod, this lure can be effectively fished on conventional setups.

 


I found this bait very effective for fishing over large shallow flats or over submerged structure

Next Section: Hard Swimbait, Easy to Fish

 

   

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