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Ready to Combat the USDM : Evergreen International's Jack Hammer

Re-Sculpting Daiwa's Style with Ease in Aluminum : The Steez A TW 1016

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	Labels Shmabels - Phenix's 7'-4" Glass Cranking Rod In today's bass fishing marketplace, the glass cranking rod is an endangered species. More common is the tech hybrid, part glass, part graphite cranking stick, and of course there are the all graphite cranking rods built with moderate tapers.
	First Look Inside the New, all ALUMINUM Daiwa Steez A TW 1016 Baitcasting Reel As usual, word about Daiwa's planned introductions for this year broke out at the Japan fishing tackle shows held in January and February and the only question was, which of these products, if any, would make it to the US...
	First Look Inside the Tank that is the New Shimano Tranx 300 Baitcaster Power Anglers rejoice, the new smaller 300 and 400 Shimano Tranx low profile reels have finally arrived. Originally designed for tackling fish like tuna, musky, and stripers, the Tranx 500HG and 500PG reels offered anglers a reel that could hold up to both big baits and big fish.
	13 Fishing's Aggressively Priced One 3 Origin Reels 13 Fishing's Official Classic Release included a new entry lineup with a clever play on their 13 brand; Meet the new "ONE 3" reels. These new baitcasters are instantly recognizable alongside 13 Fishing's higher end offerings and are designed to provide anglers with high quality low-profile reels at exceptional price points.
	A Classic is Reborn : G.Loomis's MBR842C GLX Back when bass fishing was full of more independently thinking anglers, G.Loomis set the industry standard with their Mag Bass series, or in the brand vernacular “MBR”. At ICAST 2016, the manufacturer turned back their product clock by renewing, revising, and updating their neglected, under appreciated, and ultimately most versatile bass fishing lineup.
	What Makes Molix's SS Shad a Special Swimmer? Paddle tail swimbaits are by now, quite ubiquitous. Just about every soft bait manufacturer of any size has their interpretation of this staple. Some have more than one or even two! So how can a manufacturer with their sights set on bringing their own version to market distinguish themselves from the masses?
	Respect YoDaddy, Big Bite Bait's Surprising Little Creature Bait BASS Elite Series pro Russ Lane is a veteran of the tour and knows, as any other veteran does, that you have to have a solid flipping, pitching, punching game if you're going to survive. Today, we take a look at his signature series flipping, pitching, punching bait by Big Bite Baits, the YoDaddy.
	Denali Goes on the Offensive with Their New Attax Series The ninety to one hundred twenty dollar ($90 - $120) bass rod space is a hotly contested market. Each year, more and more manufacturers either introduce more lines priced within this range or refine pre-existing lines to stay competitive. This past year at ICAST, Denali was one such manufacturer going on the offensive to take on this segment of the market...
	Crank It Up! : Storm's Arashi Squarebill Crank Several years ago, Storm put their name back in the minds of bass anglers with the debut of their new Arashi line of baits. Headlining this debut was their new squarebill featuring a self tuning line tie eliminating the need to dial in your bait now and then to be sure it was swimming true. Here now, finally is our look at the Arashi Squarebill Crankbait.
	Cutters with the Tenacity of a Pitbull If you fish with braided line at all, you likely share in the frustration of finding a reliable tool to cut it with. The issue is obvious since every tool that has a cutting jaw or snip associated with it usually clearly states that it can cut braid. Don't get us wrong - most of these tools can. But quite often, this new found, easy braid cutting tool last for just a few trips, then it's back to square one...
	An Easier to Fish Schooling Bait - The PDL Rig The problem with most A-Rigs is that they require more setup time, take extra effort to fish, and are even banned from most tournaments. A company from Spain, Longas Baits, has created an innovative new take on the bait-ball concept with a new hybrid style swimbait called the PDL rig.
	Creature Fever : Huddleston's Huddlebug Rarely does a manufacturer's name become synonymous with a single one of their products, but when you speak the name, "Huddleston" in bass fishing circles, any bass angler worth the salt in their Senko is going to think of an eight (8) inch soft plastic trout swimbait, but did you know they also make a crawfish imitator bait?

TT Interview: Pro Angler Aaron Martens and DUO Head Masahiro Adachi Talk About the New Partnership
His competitors often say, arguably, that Aaron is among the best tournament anglers on the Bassmaster tour. So it is really no surprise why he would grab the interest of high profile Japanese Lure Company like DUO.

Abu Garcia Blends Flagship Status with Big Bait Aspirations
We were pretty excited when we caught wind that Abu Garcia was introducing their coveted Fantasista line to the North American market several years ago at ICAST. Originally designed for the Japanese Domestic Market (JDM), this series is known for aggressive styling and high end components.

Looking Lively! Live Target's Threadfin Shad Swimbait
My local waters don't contain any true lunkers, so fishing smaller swimbaits really has a lot of appeal. Speaking of appeal, Live Target's new line of swimbaits has a ton of it. These are offered up in a variety of forage imitations, one of them being my usual favorite: the threadfin shad. As many anglers know, looks are one thing and performance can be another...